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Coming up with original gadget names is tough work, and, after all, imitation is the most sincere form of flattery -- right? So it was no surprise when ASUS happened upon an alias that more than slightly resembled that of a popular fictional mutant semi -- you know, Transformer Optimus Prime. Howev...

March 27th 2012 at 2:39pm 0 Comments
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In a cunning bid to remind the adult world of its long-lost childhood, in which even the most vacuous fictional characters could somehow seem magical, Hasbro has suddenly decided to sue ASUS over its 'Transformer Prime' branding. It doesn't matter that the Transformer Prime really does transform...

December 22nd 2011 at 5:04am 0 Comments