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SRS Labs offers app to improve sound of Mac computers
If you followed SRS Labs, you're probably familiar with their products. The company specializes in sound-processing technology, and they have provided enhancement software for consumer and professional applications. Today, the company launched Audio Essentials, which promises to dramatically enhance the quality of the audio output from your Mac. The company claims that Audio Essentials breathes new life into music, movies, games, podcasts and more. I've been listening to the software through some old Bose Speakers plugged into my Mac Pro. With a switch, you can turn the app on and off to compare the sound. You can tell it you are on a desktop, laptop or headphones and adjust the processing for music, gaming, movies or speech. Generally, I left it on music. Everything that passed through sounded more realistic. An advanced button allows you to adjust the phantom center channel, ambience, focus, bass and definition. I've tried some other speakers as well, from B&W and Aperion. The audio quality improved in all cases. With all the behind-the-scenes processing I assumed the music would sound unreal and hyped up. Instead, the music sounded processed and unrealistic when I turned the app off. As someone who spent many hours recording live music, both analog and digital, I feel I'm pretty critical about audio quality. While you can put the app controls to the extremes and really make the sound unrealistic, with normal or moderate adjustments the music does improve. There is a sense of space reflecting the recording venue, and individual instruments sound more accurate. The app is available as a limited feature-free trial. The paid version, for US$29.99, gives you more configurations, a graphic EQ feature and a 5.1 peak meter that graphically displays audio levels for five channels. The pricing is a bit high for a spur-of-the-moment purchase, but it is like getting a whole new set of higher quality speakers. If you are using your Mac for audio playback, try the demo and see what you think. Audio Essentials in an impressive piece of software. The app is not in the Mac App Store, but is available from the SRS Labs website. %Gallery-159402%
DTS and SRS Labs to combine into one big happy family
You've probably heard of both DTS and SRS Labs or seen their logos, but you might not be able to explain exactly what these companies do. To put it simply: both enhance the sound from our electronics, and now, they'll be doing it together. In a cash-and-stock deal worth just under $10 a share DTS will acquire SRS Labs, giving the new company over a thousand audio related patents (what else?) and trademarks. The deal is valued at about $148 million and expected to be accretive to DTS by 2013. It's hard to predict what this might mean for us consumers, but we're sure both hope that when two great companies get together they find new ways to make better products. Of course,, that isn't always how these deals turn out.
MyTunes for iPhone gives your music an impressive kick
SRS Labs has just released MyTunes, a free iPhone app that rather dramatically enhances music playback on your iDevices. Instead of using the stock player provided by Apple, you launch the MyTunes app, select your playlists, albums or artists, and you're away. The sound of most tracks transforms in an often spectacular fashion. Matt Yaney of SRS told me the app uses a variety of proprietary techniques to eliminate the degradation provided by MP3 encoding and produce a more natural and immersive experience, usually lost by the recording and compression process. I have to agree. Listening to a variety of Rock, New Age, Jazz and Classical improved every track I tried. Bass was firmer, percussion was much sharper, and the position of instruments across the sound stage are more precise. The changes just aren't a matter of boosting high and low frequencies, there is a good deal of sophisticated audio processing taking place. I found the effects most pronounced on music that was recorded live with acoustic instruments, but as I said, just about every genre of music sounded better. This app is a bit of a breakthrough for SRS Labs, because the only previous way to get this technology was with a hardware dongle on the SRS Wow! product. I've compared the 2 systems, and found the audio quality quite close. The SRS Wow! does have an actual hardware DAC (digital audio converter) but I was hard pressed to hear the difference when listening to MyTunes. There are a few caveats. The MyTunes app won't work with any music that has DRM, and it won't work on any videos you have. Since the app only connects to your iTunes library, it won't enhance Pandora, Spotify or any online streaming services. If you want even more features there is a US$4.99 in-app purchase that provides additional custom controls for audio enhancement, more EQ settings, volume leveling, and an simpler interface to use when driving. I didn't find the extra features all that compelling, but SRS Labs will let you sample them for ten minutes to see if they are worthwhile for you. If you listen to a lot of music on your iDevice, and most of us do, I wouldn't hesitate to download MyTunes. The basic app is free. It takes a little effort to explore all the features provided, but if you try it I think it will have a permanent place on your iPhone or iPod touch. The app also will work on an iPad, but MyTunes is not universal, and a separate iPad app is coming later this year. Give the app a listen and report your impressions in comments, and check the gallery out for some screen shots. %Gallery-136073%
SRS iWow 3D really improves the sound of any iPod or iOS device
I've been a fan of the SRS iWow audio adapter for my iPod Classic for a number of years. What this dongle did is make iTunes audio sound dramatically better. It tightened the bass, improved the treble and added a good deal of presence to my music with the largest difference being heard in acoustic or orchestral tracks. It also punched up the audio of videos to an extent. This wasn't done by just increasing the volume, which would be the easy way. Instead, it added proprietary post processing to improve the sound. The downsides were that there were no settings outside of on or off, it was rather big and clunky, and it reduced iPod battery life by 26 percent. At Macworld 2011, I met with Shawn Kamal, an engineer turned product marketing manager, who introduced me to the next generation -- now made smaller, totally redone and retitled the SRS iWow 3D (US $59.95). The product is now shipping in black, and there is also a bundle for $79.95 that adds four snap on color face plates -- the colors used are those of the majority of iPhone cases -- and a pair of ear buds that are nothing special. Comparing the old and the new I was very interested to compare the older iWow with the iWow 3D and hear if it was worth buying again, since there will be no special upgrade price for the new unit. The answer is an unqualified yes. The bass is tighter, the treble clearer, and the soundfield is much wider -- usually sounding like it's a few feet to the left and right of your head. The 3D effect is less than precise, but it is there and does make a big difference, particularly when listening to sound coming from a video -- especially an action movie. I couldn't hear specific sounds behind me, but the holographic effect was dramatic. In fact, I'd go so far as saying that it will make your headphones or speakers plugged into the iWow 3D sound twice as good as they do now. %Gallery-116456%
SRS Labs iWow for iDevices: now with 3D!
SRS Labs pushed out the iWow adapter a couple of years ago to give your iDevice more sonorous tones, and now is has released a new product: the iWow 3D, for your audial enjoyment. SRS's latest offering still promises to "effectively and naturally restore the audio cues that are buried" in your music -- which seems a bit like a Rumplestiltzkin proposition to us -- through an included dongle and the free iWow app. The company provides little information on how the attachment spins sound straw into aural gold, but the idea of better bass response and richer sound from Apple's iPod may be suitable enough for us. Plus, the device is just $49.99 ($30 less than the OG version), or you can step up to the iWow 3D Combo package that adds five colored faceplates and earbuds for $69.99. No word on when it will go on sale (coming soon, according to SRS), so it looks as if you'll have to endure your drab, two dimensional music just a bit longer.
SRS Labs wants us to forget about our speakers
SRS Labs' suite was sportin' a number a devices showcasing Surround Everywhere, technology that lets you enjoy surround sound anywhere you go, laptops, phones, so yeah, anywhere. But the coolest thing we came away with was their vision of how surround sound should be mastered. Many in the industry are strungling with the transition from 5.1 to 7.1 and let's face it, about the time the studios get their arms around 7.1, we'll be asking for 9.1. So this new idea is to record where the audio is supposed to come from, instead of which speaker it should be played on. This way a movie would never need its audio remastered again, because the fact that the plane coming in at 2 O'Clock wouldn't change no matter how many speakers you had, it wouldn't even matter if you had a speaker placed precisely at 2 O'Clock. So basically your AVR would render the audio on the fly based on the number of speakers, and where you placed those speakers by using the recorded sounds and the data about those sounds. Kinda blew your mind right? The problem of course is at this point its just a cool idea and until content is created this way, there's no chance we'll actually be able to realize the benifits of this dream. Either way, we do commend SRS Labs for dreaming.
Microsoft, SRS team up on surround sound for Silverlight, will this finally bring 5.1 to Netflix?
Of course, this press release from SRS Labs doesn't actually say Netflix will use its technology to enable surround sound audio on Watch Instantly streams, but when you claim your tools add "easy and seamless" surround sound decoding to Silverlight apps then we have an immediate suggestion as to how they could be put to use. Whether you give any credit to (or have even noticed) the SRS stamp on a bevy of media playing software and hardware, its ubiquity certainly means that interested parties (like, say, Netflix) could be sure the audio would be supported across the multitude of platforms they stream video to. Microsoft and SRS have issued the tools for anyone (even Netflix) to support 5.1 streams just by adding this code to their apps and are demonstrating it at IBC 2010 and on a demo website, all we have to do is sit back and wait for the technology to be implemented. If only we knew of somewhere an upgrade to surround sound on streaming video was in high demand...
Front rendered surround sound is not a gimmick
Yes, we know what you're thinking because it is what we used to; but after some extensive testings with the latest SRS front rendered surround sound technologies, we can't call it a gimmick anymore than any other surround sound we've tried. Now that we've gotten that off our chest, we would like clarify what technologies like SRS TheaterSound and SRS TruSurround HD are; both are sound processing technologies that enhance two speaker systems, and while we won't call them a gimmick, we won't be throwing our rear speakers away just yet. That doesn't mean they don't have a place in any home theater, but if you're interested in knowing where they do fit in, well, you'll just have to click through and read the rest for that tidbit. %Gallery-97873%
SRS TheaterSound featured in new Samsung LCDs and Plasmas
When we think of surround sound we think of lots of speakers, but SRS intends to change that with its front rendered surround sound technologies like SRS TheaterSound. When we first heard of this idea we thought of it as simulated surround sound, but then we realized; hey wait, all surround sound is simulated -- there aren't actually bullets whizzing around our living room. So while the jury is still out on how many speakers are required to make you feel like you're in the middle of the action, we always appreciate steps in the right direction and the new Samsung owners will get the benefits of SRS TheaterSound. In addition to the surround sound part, it also helps tames loud commercial and inaudible dialog. Of course in this case hearing is believing, and this is one we'll have to hear for ourselves. Assuming we can get our hands on one of the latest Samsung LED back-lit LCDs or plasmas to try out.
SRS Labs' iWOW adaptor for iPods changes the way we think about portable audio
You might not know this, but life as you once knew it is over. No, we're not talking about crises economic or environmental, the Red Menace, or the count down to the year 2012. Much larger than all of this, SRS Labs has announced its iWOW adapter for the iPod. This device is a hardware-based version of their "award winning" iWOW plug-in for iTunes, bringing the same "expansive sound stage" experience that you've been enjoying on your home computer to your iPod Classic, iPod 5G, or iPod nano 3G. Surely, one can't put a price tag on this sort of revolutionary, immersive audio technology, but if we did we're guessing it would be listing for $99 or so. What are you waiting for? The only real danger, as far as we can see it, is that the aural experience turns out to be so mind-blowing that you wind up as some sort of comatose vegetable. But you know what? It's probably worth the risk.
SRS Labs, CSR team up for better Bluetooth audio quality with PureSpeech
Getting Bluetooth headset voice quality good enough to prevent the occasional "come again?" is a never-ending challenge, giving rise to devices like the Jawbone and the perpetually-delayed Nextlink / Motorola Invisio Q7. Most headsets these days bundle some form of noise reduction and echo cancellation, but SRS Labs and chipset manufacturer CSR want to make it easier for companies to bundle the technologies out of the box (or out of the chip, as the case may be) with a minimum of fuss. The partnership has produced PureSpeech, which bundles SRS' VIP+ software for local voice quality with CSR's CVC technology for improving what your callee hears. The one-two combo will be available starting in the first quarter of next year as an option on CSR's BlueCore silicon.[Via Slashphone]
SRS Labs sneaks TruSurround XT into Sharp, Olevia HDTVs
SRS Labs is on the warpath, and it's not showing any signs of slowing down. Just days after syncing up with Vizio, it now has two more partnerships to brag about: one with Sharp, one with Syntax-Brillian. As for the former, you can now sleep easy knowing that (most) AQUOS LCD HDTVs will come with TruSurround XT built right in. As for the latter, this deal ensures that the all new Olevia 2 Series and 6 Series LCD HDTVs have the same technology, which will supposedly make owners "feel as if phantom speakers are placed around them." We're getting chills just thinking about it.Read - Sharp agreementRead - Syntax-Brillian agreement
Vizio, SRS partner up to wow you
Turns out that not everybody is lawyer-angry with Vizio right now. The company has entered a partnership with SRS Labs that will give it access to SRS's portfolio of audio technologies. Fruits of the partnership will start showing up in Q2 of 2008, when Vizio starts making SRS TruSurround XT available in three models: a 42- and 46-inch LCD, and a 50-inch plasma. Not exactly new, TruSurround XT is all about virtual surround sound; that audio we sometimes find phasey and unnatural to the point where it decreases our involvement with the content. But Vizio and SRS have data to back up their strategy: a Consumer Electronics Association poll showed that 76-percent of all flat panels are used without any external audio. We're used to being a minority opinion, but we don't understand the widespread fear over multiple discrete speakers in the room, especially with the rash of stylish HTIB systems now available. If you're in that 76-percent crowd, we suppose virtual surround is better than mono; but you're missing out.
SRS Labs looking to infiltrate your next set-top-box
Apparently, SRS Labs is really lookin' to get its name out there. Barely a week after we heard that it was looking to bring surround sound to mobiles, the audio processing firm has now created a business unit with the sole purpose of developing "solutions for set-top-box applications worldwide." Apparently, the outfit will be working hand in hand with cable operators and STB manufacturers -- not to mention the likes of Conexant Systems, Broadcom, NXP and STMicroelectronics -- in order to "integrate SRS technologies into set-top box platforms." Of course, we've no idea how long it'll be before boxes start hitting cable carriers and store shelves with an SRS Labs emblem on 'em, but it certainly looks as if the wheels are already in motion.
Dolby and SRS Labs bring surround sound to mobiles
With all these companies honing in on bringing HD capabilities to handsets, we were beginning to wonder when someone would step up and lend a hand on the audio front. Thankfully, both Dolby and SRS Labs have come forward at Mobile World Congress to announce separate enhancements to mobile audio, so we'll touch on the former first. Dolby Mobile, hailed as an "audio processing technology platform that brings rich, vibrant surround sound to music, movies, and television programs on mobile phones and portable media players," is available as we speak on the FOMA SH905i and FOMA SH905iTV in Japan, but will hopefully float out to other handsets in due time. As for SRS Labs, it's boasting its own SRS CS Headphone technology, which reportedly "takes stereo or surround encoded 2-channel audio and processes it using an ultra-low-power Circle Surround decoder to create 5.1 highly accurate channels." Granted, we're still wondering exactly how 5.1 channels make their way though stereo earbuds, but we'd be up for a listen, regardless. Read - Dolby Mobile Read - SRS CS Headphone technology
