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We love riffing on TV shows like a latter-day MST3k, which means that companies are desperate to harness our homespun satire to their own ends. Second-screen start-up Zeebox has inked a deal with MTV and Comedy Central owner Viacom, offering exclusive content in exchange for on-screen advertising.

2 years ago 0 Comments
October 4, 2012 at 4:00PM