SergioMarchionne
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Google and Fiat Chrysler aren't sure who owns self-driving car data
Google and Fiat Chrysler left a lot of questions unanswered when they unveiled their self-driving car partnership... and that's because they haven't answered some of those questions themselves, apparently. Fiat Chrysler chief Sergio Marchionne told guests at an event that the two companies have yet to decide who will own the data from the fleet of 100 autonomous Pacifica minivans. The vehicles need to be "viable" first, he says. He adds that the firms have yet to decide whether or not they'll offer open source code that would help others build self-driving technology.
Fiat-Chrysler CEO says governments shouldn't 'strong arm' automakers into producing electric vehicles
Fiat may now be producing electric vehicles, but CEO Sergio Marchionne apparently doesn't think they represent the future for the automaker just yet -- or, at least, the only future. Speaking at the Society of Automotive Engineers World Congress in Detroit yesterday, Marchionne said that his company is losing $10,000 on every 500e car sold (a figure he first offered fully two years ago), and added that "doing that on a large scale would be masochism in its extreme." Those comments came as part of a larger point he was making about the push towards electric vehicles, and what he described as "strong arm" tactics from governments promoting EVs over other alternatives. Instead of "rushing into embracing EVs as the only technological solution," he says, "government can help drive best results by remaining technology neutral." As for what Chrysler itself is looking at beyond EVs, Marchionne pointed to traditional engine improvements and alternative fuels like natural gas, which he says is the "cleanest alternative available in terms of emissions."
Fiat will lose $10,000 on every 500 EV it sells, still intends to bring it to US in 2012
Any new technology generally costs an arm, a leg, and a bit of your sanity to adopt early, but that's a luxury that the well settled auto market cannot afford. In light of its elastic economics, car makers looking to go electric have had to be extremely aggressive in cutting their own profits, an aggressiveness that's now been estimated by Fiat's CEO Sergio Marchionne to cost them as much as $10,000 per unit sold. Fiat's famed little car, the Cinquecento, is going to be hitting the US in a new EV configuration in 2012, in spite of the fact it'll be causing a ding to the company's bottom line. It's not actually clear whether Mr. Marchionne is factoring in research and development costs or whether he's talking purely of material costs, though Fiat's fate is hardly unique -- the Nissan Leaf isn't expected to generate a profit for a good couple of years yet. The Fiat 500 EV's likely price was indirectly revealed, too, by the company chief's assertion that it'll retail for about three times the cost of its gas-powered version. So about $45,000. Yikes!
