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Leaked Apple support app could save you a trip to the store
The Genius Bars in Apple's retail stores are supposed to be convenient ways to answer questions and get repairs, but the ever-growing deluge of customers sometimes makes it a pain. Ever waited 20 minutes just to get a Lightning cable replaced? Well, the Cupertino crew may have a clever way to speed up that wait time... and in some cases, save you a trip altogether. Both uSwitch and leaker Sonny Dickson understand that Apple is working on a support app for iOS that would help you get the fix you need. The app would narrow down the cause of your problem by asking questions, and offer chances to contact support, book a Genius Bar appointment or (if it's a relatively minor issue) fix it yourself through how-to guides. Think of it as Apple's support website distilled into a simpler, more powerful form.
Internal Apple video shows construction of temp Apple Store at SXSW
For the South by Southwest (SXSW) music / film / interactive festival in 2011, Apple built a temporary pop-up store so that attendees could purchase the second-generation iPad between conference talks or concerts. Now professional thorn-in-the-side-of-Apple Sonny Dickson has posted an internal Apple video on YouTube detailing the construction of the store. It's amazing watching how the construction crews were able to create a fully functional Apple Store in a short amount of time, complete with decorations to make it appear just like one of the permanent retail facilities. Apple opened another beautiful, one-of-a-kind store in Palo Alto, Calif., last weekend that was highlighted during Tuesday's iPhone 5s / 5c event.
