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Sony London Studio chief talks 3D lessons, promises VR headsets
Haven't settled in to 3D PS3 gaming just yet? Too bad because Sony's ready to leapfrog that industry buzzword with another once-vaunted, immersive tech of yore -- virtual reality. Announced ahead of Sony London Studio chief Mick Hocking's Develop conference "3D post-mortem speech," comes word the Japanese electronics giant is underway with R&D testing for a head mounted display. Shown off at CES earlier this year, the unit incorporates twin-OLED screens that put you closer to the game, fried eyeballs and all. If any of this sounds familiar, that's because it's all very 1995. Still, Hocking seems pretty optimistic about the company's lessons learned dipping its toes into three-dimensional waters, and has even created a so-called "3D 10 Commandments" to ensure quality product output. Hit the source below for the UK division head's full 3D musings.
Sony unveils flexible color e-paper, new glasses-free 3D LCD displays at SID 2011
We saw some fancy panels and flashy lights on the show floor at SID this week, but Sony decided to keep its latest display offerings tucked away in an academic meeting. We're getting word today from Tech-On! that the outfit unveiled a 13.3-inch sheet of flexible color e-paper as well as two new glasses-free 3D panels in a separate session at the conference. New e-paper solutions loomed large at SID, but we were surprised by the lack of flexible screens. Sony's managed to deliver both on a display that weighs only 20 grams and measures a mere 150-microns thick, a feat made possible by the use of a plastic substrate. The sheet boasts a 13-percent color gamut, 10:1 contrast ratio, and 150dpi resolution. As for the 3D LCD displays, Sony joined a slew of other manufacturers in showing off its special brand of the panels. These new displays, ranging from 10-inches to 23-inches, apparently employ a new method for delivering 3D to the naked eye. This particular method uses a backlight positioned between an LCD panel and another backlight for 2D images, and can be easily be switched off for 2D viewing. Of course we would have liked to see these screens in the flesh, but alas, Sony decided to play coy. Hop on past the break for a shot of the new 3D panel.
Sony's 3D glasses rated at 55 Alice in Wonderland viewings per charge
As we get closer and closer to being run over by a wave of 3D televisions, Blu-ray players, and assorted peripherals, we can start to see more of the details of that oncoming rush. Most recently revealed is the battery life of Sony's active shutter glasses. As we've reported before, Sony is diving face-first into 3D technology for the home and each face that wants to follow along will need a pair of $133 TDG-BR100 or TDG-BR50 glasses perched upon it. Both models will manage 100 hours of active viewing before running dry -- less than half the 250 hours Panasonic is pledging for its peepers, but more than double the 40 hours for NVIDIA's option. 100 hours sounds like a lot, sure, but coming hot on the heels of Nielsen's 35 hours per week of television report, we're thinking you'd better keep that recharger nearby.
Sony confirms plans for consumer-friendly 3D cameras
If you had any doubt that Sony was getting all hot and bothered by the prospects of 3D everything in the very near future, a recent interview with Digital Photography Review should settle that. Masashi Imamura, President of Personal Imaging and Sound at Sony, said that the company is focused on tackling the third dimension on every front, and while we already know it is meeting the needs of Hollywood, with cameras like the HFC Comfort-3D and the HDC-F950, now comes the focus on Joe Consumer, specifically referencing Fuji's Real 3D W1. Of course, we're also expecting something a little higher end from the company, with earlier talk of 3D Alphas, but first-things first, and while Mr. Imamura didn't see fit to tell us when to expect a consumer-friendly 3D shooter, we can't imagine it'll be long now.
Sony and FIFA team up to make the World Cup 3D
It's no secret that plenty of companies are hoping that 2010 will be the year of 3D, and it looks like Sony has now gotten a big boost by lining up a partnership with one of the biggest events of the year: the FIFA World Cup. As the pair have announced today, the new arrangement will see at least 25 World Cup matches produced in 3D using Sony's 3D cameras, which will be viewable through a variety of means. That includes special public viewing events in seven cities around the world (none in North America, unfortunately), an "Official 3D Film" that will be previewed at Sony Stores and other retail outlets and, last but not least, a Blu-ray of said film that will be made available at some point following the World Cup. This won't be the first time a soccer match has been broadcast in 3D, however, and it looks like it won't be your only option for catching some games in 3D next year either. [Thanks, Matt]
