SonySauce
Latest
Sony sauce spices up your Real PS3 Grill BBQ
Although we're a tad doubtful the vast majority of you PS3 owners set out to convert your gaming console into a grill, apparently more than a few have done so in Japan, or else they just get a kick out of dousing their banbanji in Sony sauce. Although the translation here is loose, it looks like a gimmicky t-shirt manufacturer in Japan felt like mocking the so-called Sony Emmy by actually naming a condiment after it, which if not a joke, would actually be fairly flattering. Anywho, the sauce sports a clever label celebrating the faux SIXAXIS award, as well as picturing the PS3 Grill and coming in both 20GB (small) and 60GB (large) varieties. Additionally, the 20GB size is marked down to ¥399 ($3.28) from the MSRP of ¥499, while the 60GB bottle sports an "open price," but should go for ¥599 ($4.92). It doesn't look like a smattering of these sauces were produced, though, so you'd best phone your loyal friend(s) in Japan to head out and snag you one if you're so inclined, but for those holding off, be sure to hit the read link for a bevy of detailed pics.[Via Joystiq]Update: We wished we'd spent 30 seconds trying to remember what we learned in Japanese class in college, but our colleages at the Tokyo bureau were happy to school us. The product is a pun on the word "source," since "source" and "sauce" are pronounced roughly the same way (soh-soo) in Japanese.
Sony Sauce for your PS3 BBQ, sir? Only in Japan!
We all had a good laugh at the meat-lovin' ingenuity of the PS3 grill, but Japan is also well up on Sony-related humor. As a response to Sony's "SIXAXIS Emmy," someone at Rendering Ranger (a weird T-shirt brand in Japan) has decided to poke fun at The Machine by creating a condiment called "Actually, the Sauce is Sony." It seems to be just a repackaged version of Japan's Bull-Dog sauces, but the redesign is inspired. Ken Kutaragi's triumphant visage replaces the Bull-Dog logo; there's an "Emmy winner!" badge next to the accurately caps-locked SIXAXIS title; and there's the (world-)famous Sony grill render down below. The knockout joke is completed by the pricing structure of this Sony Sauce: the 20GB version should sell for ¥499 but has been reduced to ¥399 (though in this case, just for the sake of fun; not because of any lack of demand), while the 60GB tonkatsu model is listed as Open Price but sells for ¥599. "Actually, the Sauce is Sony" is on sale in very limited quantities in Japan's March Rabbit and Don Quijote discount stores.If any Western gamers can concoct a more elaborate and well-planned game industry joke, we'll tell the world all about it. Click through for more saucy pics (hee-hee) from Akiba Blog.
