SonyA99
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Sony reveals the Alpha A99, its first full-frame flagship since 2008's A900 (hands-on)
It's not every day that a digital SLR manufacturer releases a new full-frame camera -- in fact, it's not even every year. Sony's last top-end model, the A900, was first released four years ago, so you better believe its successor offers an overflowing boatload of enhancements. The Alpha A99 is a flagship if ever there was one, crushing every other Sony still camera in terms of capability, both when it comes to stills, and in the HD video realm as well. With this $2,800 behemoth, the company is targeting both professional photographers and leading filmmakers, with plenty of features that will appeal to both. The centerpiece is an all-new 24.3-megapixel Exmor sensor (nope, it's not the rumored 36MP chip you might be expecting), which features an increased photodiode area for boosted low light quality (up to ISO 102,400). The camera also features what Sony's calling the "world's first dual-AF system," which includes two different phase-detect AF systems, including the same 19-point system on the A77, plus an additional 102 points on the imager itself. Video shooters will find 1080/60p and 24p options with AVCHD 2.0, including uncompressed output through HDMI (with simultaneous output to a monitor) and phase-detect focus support in video mode. There's also a 6 frames-per-second burst mode, 14-bit RAW output for stills, the same 921k-dot Xtra Fine twilt-and-swivel LCD included with the A77 with WhiteMagic and TruBlack, and the same OLED viewfinder found on the A77, NEX-6 and NEX-7, that offers slightly boosted functionality thanks to the full-frame sensor, letting photographers snag a realtime depth-of-field preview without dimming the finder. It also offers a 34-degree viewing angle and color tone adjustment control. Because the A99 offers a translucent mirror, Sony was able to eliminate the pentaprism to keep the size and weight at bay, making the DSLR lighter than the Nikon D800 and Canon 5D Mark III. Jump past the break for our hands-on.%Gallery-163051%
Sony Alpha A99 poses for someone else's camera, no optical viewfinder in sight
Technical details of Sony's rumored Alpha A99 have been overflowing. The actual camera, however, has been elusive until now. A press photo just spotted on Xitek (and passed along to Sony Alpha Rumors) is believed to be authentic and speaks volumes about Sony's pro camera strategy: as shown, there's no obvious space for an optical viewfinder, hinting that the company's full-frame shooter is going with an OLED-based electronic eyepiece like that of its crop-frame A77 precursor. The image doesn't show much more than that and a conspicuous orange ring to remind us that we're gazing upon an Alpha, but it's tough to ignore that more compact (and hopefully lighter) body. Whatever the cosmetics are like, rumors now assert that the 24.3-megapixel, translucent-mirrored A99's early September release has been locked down to September 12th; if that's true, it may give photographers as much reason to be happy that day as phone buyers.
Sony A99 rumored specs leak: 24.3 megapixels, 921k-dot LCD and 14 bit RAW output
Sony's not unleashed a full frame camera for some time, so when a purported spec-sheet for the upcoming Alpha A99 breaks cover, we're elbowing our way to the front to see it. According to Sony Alpha Rumors, it'll be a 24.3-megapixel CMOS Exmor sensor with an ISO range of 100-25,600, 14 bit RAW output and a 1/8000 maximum shutter speed. Other nuggets of interest include a 102 point AF system, full 1080p HD video recording (at 60fps) and a 921k dot LCD (like that seen on the A77 pictured). When might we see this come to market? According to the rumor-mill, sometime in October, with an official unveiling in early September. Along with everything else, it seems. Head on down to the source for the full spread.
