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With the PS3 a paltry few hours away, Sony heads are pulling all the stops to make those who don't get one feel better less angry about the situation. One of those Sony heads hard at work is Peter Dille, senior VP of marketing at SCEA. Unsurprisingly, Mr. Dille feels good about Sony's marketing dire...

November 17th 2006 at 3:55pm 0 Comments

You have to hand it to Sony. They're not afraid to try anything with their advertising. The above (NSFW) clip was produced by the French ad agency, TBWA-Paris, for the PlayStation France online gallery (Artcade). Though the ad may never see the television light of day, maybe the bald dude at the e...

July 10th 2006 at 10:05am 0 Comments
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It all started with a few tongue-in-cheek posters Sony put up to promote the PSP -- simple posters, with phrases such as "Your girlfriend's white bits here" and "Take a running leap." Sony voluntarily took down the latter poster, which was found near subway rails, but the prickly PSP posters prompte...

June 21st 2006 at 2:55pm 0 Comments
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In the wake of Sony's graffiti-fuelled advertising campaign, the games giant has tried a fresh start, plastering public transport in the UK with enticing slogans. However, the slogans seem to have caused more trouble than necessary; an advert on a Manchester platform encouraging travellers to "take...

March 8th 2006 at 7:00pm 0 Comments
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TBWA, one of the world's largest ad firms, is responsible for the ubiquitous neon iPod ads and the unfortunate PSP graffiti ads that have municipalities all riled up. They call their unique brand of advertising "disruptive." They break it down this way, "TBWA = Disruption." Alright, got it.I suppose...

February 23rd 2006 at 1:00pm 0 Comments
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Sony's guerilla graffiti campaign promoting the PSP in Chicago, New York, Philadelphia, Los Angeles and San Francisco has pissed some folks off. The best way to fight corporate graffiti? With graffiti, of course. Pictured here: one vandal's response to the PSP ad campaign. Sony's not the only compa...

December 3rd 2005 at 5:15pm 0 Comments
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Looks like Ken Kutaragi's been "getting up" on the streets of New York, Philadelphia, Chicago, and San Francisco where a series of PSP-inspired graffiti art has been spotted. The chalk drawings and posters illustrate cartoonish looking children playing with oversized PSPs. So is this a legitimate S...

November 17th 2005 at 1:55pm 0 Comments
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Sony appears to have released a peculiarly Italian ad to celebrate the PlayStation's tenth year, but it's raised the ire of Vatican officials due to its connection to the Christ. The ad "features a young man's face, encircled by what appears to be a crown of thorns, but on closer inspection is act...

September 30th 2005 at 11:00am 0 Comments