Specialists
Latest
Apple brings Specialists online in four countries, lets us ask questions before we buy
Apple's latest tweak to its online store has now included a real-life genius Specialist that you can chat to if you're undecided about buying your next iPhone or iPad. If you're based in the UK, Germany, Spain or Brazil, you can surf to either product page, and an "Ask Now" button in the top right corner will offer you a choice of a phone-chat, instant messaging or a guided tour. The staffers can even help set up your newest handset once you've purchased it -- or just let you chat to someone if you're feeling lonely. If we have a worry, it's that this might be one of John Browett's schemes to cut costs, but let's hope he isn't dreaming of a future where Cupertino's personal touch is entirely replaced with an IM chat to someone in a call center. Update: A reader took the time to point out that Geniuses are technical support reps, while Apple staffers in sales roles are more properly called Specialists. We've corrected the post to reflect that.
Leaderboard: Hybrid vs. specialist
When it comes to that all-too-important decision at the character creation screen, you must decide off the bat whether or not you're going to mold your new hero into a finely tune specialized machine or to pick a class that sports as much flexibility and gas-saving technology as a hybrid allows. This decision has long-reaching consequences on your future journeys with the character, so choosing wisely means knowing yourself and your playstyle intimately. But which is better, overall? Is it better to gun for a specialized class? After all, this allows you to be the absolute best you can be at a singular role, to get those high numbers and fulfill your purpose well. Specialists are prized in endgame activities, since being at the top of one's form is vital to helping your group succeed. However, are hybrids ultimately better due to their jack-of-all-trades flexibility? Is having the option to switch between roles on the fly more crucial to individual and group success than being locked into one thing only? Hybrids also allow for more choice down the road, especially when you might be getting bored of a particular role and want to experiment with something else. So which will top today's Leaderboard: hybrids or specialists? Hit the jump to cast your vote!
Rumor: Chicago's North/Halsted Apple Store opening this July
A tipster sends news that we're closer than ever to the opening of the new Apple Store in Chicago, at the intersection of North and Halsted. We first heard about this store just over a year ago, and since then, we've heard that Apple's made a significant investment in the project, beefing up the burgeoning retail area just above the Red Line stop there. Construction is well underway, and now our tipster tells us that the opening is set for sometime during July or August of this year. The store is working on hiring right now; while some of the management will be brought in from other stores in the area, we're told that they plan to hire about 160 employees to start, including Geniuses, Specialists, and everything else. Of course, these dates aren't set in stone -- the store will likely open when it's good and ready. But we're told that the staff should be trained and ready and in the store about a week before it opens, so once that is worked out, they'll be good to go. And sure enough, the jobs page over at Apple says that they are hiring at the "Lincoln Park" store now. Having lived in the area for a while, I'd actually call that intersection part of the Clybourn Corridor. Apple wants the name recognition of the primo neighborhood, though, so the Lincoln Park Apple Store it is.
Apple ranks third in BusinessWeek customer service survey
Apple has nailed down the number three spot on BusinessWeek's fourth annual customer service awards, falling in right behind LL Bean and insurance company USAA, and way above companies like Amazon and Dell. The awards were based on survey results from a few different places, and Apple scored an A+ in both Quality of Staff and Efficiency of Service thanks to its Genius Bars and helpful Specialists inside Apple Stores. Of course we've heard the occasional horror story, but in general, Apple Store employees are beyond helpful, which is probably why BusinessWeek says that 66% of those surveyed would "definitely recommend" Apple products, and 58% said they would "definitely repurchase" the next time they needed something. Apple's influence is also found elsewhere on the list -- USAA, number two on the list, has had a lot of success with its iPhone application, which has also helped the company out on customer service scoring as well. And while Starbucks can't necessarily thank Apple for a big boost in its business (it probably would have done fine anyway), it's not surprising that companies that score high in customer service tend to have the same goals in mind. Congrats to Apple for yet another survey-based award. [Via Macworld's Dan Moren, not "Warren" -- sorry Dan!]
Apple making its own chips starting with the A4
Even though this morning's presentation had Apple calling themselves the "largest mobile device company" in the world, apparently they're in the processor business now, too. The just-announced iPad doesn't carry any special Intel or Nvidia CPU -- it's a homecooked 1GHz chip called the Apple A4. Apple says it's designed for high performance and low power, which is probably how they got that crazy 10 hour battery life and one month (!) standby life. We guess that PA Semi acquisition was a good idea. We've been hearing for a while that Apple was picking up chip designers and hiring specialists for chipmaking, and it looks like the A4 is the first release (fourth produced?) product of all of that. It'll be interesting to see how their first major foray into silicon works out.
