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Sports Illustrated puts you inside the new Swimsuit Issue
Babes, bikinis and ... virtual reality? It's an equation that pretty much elicits a "no duh!" from anyone in the room. Which is why when I meet Chris Hercik at Time Inc. headquarters in New York, he can barely suppress his glee, and for good reason. As creative director of Sports Illustrated, Hercik's overseen every cover of the magazine, including its annual Swimsuit issue, since 2002. But this year, in addition to its big 2016 Swimsuit cover model reveal (Ronda Rousey graces one of three covers), the iconic brand is doing things differently: It's launching a suite of mobile VR experiences designed to put you on the beach for some one-on-one time with the models. "For the first time ever, we're going to be able to answer the question that I always get and a lot of the people on staff always get, which is: 'What is it like to be on set for a Sports Illustrated photo shoot?'" says Hercik.
