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Switched On: The why of the 'i' buy
Each week Ross Rubin contributes Switched On, a column about consumer technology. For the past few years, the media has met iPhone introductions with skepticism that precedes great sales success. This has become such a cliché that the superstitious might worry what would happen should new iPhones be introduced to universal praise. But there was no cause for worry as far as the iPhone 5c and 5s were concerned. In the weekend following their initial availability, Apple reported that it sold 9 million iPhones, which set a new record for the company. A few of the reasons behind this success likely had less to do with the strength of the product per se. The new iPhones were launched in 11 countries as opposed to nine in the previous launch. The fast-growing market of China was one of those. It was also the first launch to include Japan's NTT DoCoMo. And back in the U.S. this marked the first time that new iPhones had been launched on all four major US carriers -- a significant shift from the product's first years as an AT&T exclusive. In fact, T-Mobile, the newest carrier to participate in an iPhone debut, has been particularly aggressive about promoting its Jump service that encourages upgrades, and its competitors have introduced their own upgrade-facilitation programs that grease the upgrade wheels for Apple and others.
Switched On: Microsoft's mobile monster
Each week Ross Rubin contributes Switched On, a column about consumer technology. On September 2, Microsoft announced that it would pay $7.2 billion for Nokia's handset business, including its smartphones and Asha phones aimed at consumers in developing economies. Key personnel from that business, including Nokia's former CEO Stephen Elop, would be joining Microsoft, and Nokia would now be a company that focused on location technologies (via its Here services) and wireless infrastructure (via NSN, for which it had purchased Siemens' share). The move marked the exit of one of the most storied and, for many years, most successful mobile phone companies in history. It also marked Microsoft's entry into the handset market proper, taking an approach more aligned with Apple's than Google's. It's not only that it's the first time Microsoft has acquired a licensee, but it's also that it acquired one that had a dominant share of its licensing business in a device category.
Switched On: For Samsung, more is more
Each week Ross Rubin contributes Switched On, a column about consumer technology. Motorola's return to the smartphone market after a year ensconced in Googliness raised many questions about how the handset pioneer would introduce a competitive smartphone without appearing to have most-favored manufacturer status from Google. The company responded in two ways. First, instead of trying to smother the look and feel of Android, it embraced it nearly to the extent of a Nexus phone. Second, it added a few thoughtful differentiators. These include a pulsing time display that adds notifications even when the screen is off and camera activation via a twist of the wrist. More notably, it enhanced access to Google Now by enabling hands-free activation with the prefix, "OK, Google Now..." LG, another Android handset company that had fallen from feature phone grace, came next with its G2. Like the Moto X, the G2 implements some clever sensor-driven and gestural features, including a "knock" (double-tap) to activate the screen and an automatic call-answering feature activated by putting the phone up to your face. But unlike Motorola, LG muscled up its device with a nearly bezel-free 5-inch display, a battery that more efficiently fills the case, a 13-megapixel camera with optical image stabilization and the flagship Qualcomm Snapdragon 800, which sees its US debut in the G2. (LG also highlighted much of its rear-mounted power and volume control placement, which is different, but not necessarily better (at least for the right-handed).
Switched On: More wedge, less edge, no hedge
Each week Ross Rubin contributes Switched On, a column about consumer technology. Casting aside such permutations as the DSi and the DSi XL, it makes ordinal sense for the Nintendo 3DS to have followed the Nintendo DS. This is true even if the "3" was for the number of dimensions and not necessarily generations (in which case it might have been named the DS 3). But it seems a bit puzzling on the face of it to come out with a product called the 2DS after the 3DS. Changing the sub-brand immediately calls the notion of compatibility into question even if one can see why Nintendo wouldn't want to include "3D" in a product that doesn't display it. (At least it's not being called "the new 3DS.") And that's but one of the confusing things about the 2DS, in which the strongest champion of hand-held gaming hardware has eliminated the signature feature of its latest portable console generation as well as the clamshell design with which the DS series has been identified since its debut a decade ago. The result is a makeover of the portable 3D handheld that is a bit less portable and a lot less 3D.
Switched On: Windows ReTried
Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed the initial confusion and rough ride for Windows RT, which became a dealbreaker for inventive PC designs that used the operating system. Despite ASUS dropping out of making Windows RT devices and joining such abstainers as HP, Acer and Toshiba, the operating system is due to be updated to include improvements in Windows 8.1, creating what will apparently be Windows RT 8.1. While Windows RT may have survived the chopping block, Microsoft faces some tough decisions regarding its future. Here are a few scenarios on how its future may play out.
Switched On: Windows ReTreat
Each week Ross Rubin contributes Switched On, a column about consumer technology. Today's hottest and best-selling tablets and smartphones have one thing in common: they are powered by ARM processors. Offered in such variations as NVIDIA's Tegra, Qualcomm's Snapdragon, Samsung's Exynos and Apple's A6, ARM processors dominate the leading edge of mobile products. At LG's recent announcement of its clever and well-appointed G2 smartphone, much was made of it being the first globally launched phone to include Qualcomm's Snapdragon 800; Android, in contrast, wasn't mentioned once. And the long reach of ARM extends far beyond the bleeding edge. The Hisense Sero 7 Pro -- recently cut to $129 just a few weeks after its launch -- has a Tegra 3 processor while ARM chips from Rockchip and MediaTek power Android tablets at even humbler price points. For years, Intel has promised it would be competitive with ARM in terms of performance per watt (if not in price). It has made great strides both in its smartphone-focused Atom chips and its performance-oriented Core chips (including Haswell, the CPU behind the MacBook Air's huge gains in battery life), but those in the ARM camp have kept their processors' competitive heat up while keeping their generated heat down.
Switched On: The camera phone
Each week Ross Rubin contributes Switched On, a column about consumer technology. In that human-behavior lab known as the New York City subway, a vacationing family recently sought to get in a group self-portrait on their last day in the Big Apple. But the rocking train kept thwarting the capture of their jostled bodies. To frame the picture, they tried trading the quality of their smartphone's rear camera for the one above the phone's display so they could better preview the picture, but still had trouble composing the shot. Finally, a local passenger riding with them stepped in and offered to take their photo, which he did to their expressions of gratitude. The incident served as an illustration of the often precarious situations in which we use our smartphone cameras. Had their phone been Nokia's Lumia 1020 and the stranger not intervened, the 41 megapixels of light-capturing prowess might have gone for naught as the family would've had to rely on the phone's middling front-facing camera.
Switched On: Played out
Each week Ross Rubin contributes Switched On, a column about consumer technology. At the launch of the BlackBerry Z10 and Q10 -- the first hardware devices to run on the long-awaited BlackBerry 10 operating system -- there seemed to be a silver lining for the renamed company's struggling PlayBook tablet. Confirming speculation, CEO Thorsten Heins promised a cheering crowd that the PlayBook would receive an update to a new OS. This would open the door to signature features, a more polished user interface and a vastly expanded app library. But something was amiss. The company had also announced that, to simplify app development, BlackBerry 10 would support two screen resolutions: the Z10's 1,280 x 768 and the Q10's 720 x 720. In contrast, the PlayBook resolution is 1,024 x 600. Late last month, the other shoe dropped as BlackBerry confirmed that the PlayBook would not receive the promised update, leaving it with an abandoned OS and marking the effective exit of BlackBerry from the tablet market.
Switched On: Dead! Dead! Dead! (in 2D)
Each week Ross Rubin contributes Switched On, a column about consumer technology. Connor "Con" Sumer looked up at the beast that stalked him ever since flat-panel TV sales began to flatten out. "Stereoscopy," he thought, "the word even sounded like an uncomfortable medical procedure." This was far from the first time 3D tried to take over the world. Fueled by a steady diet of hype, the fight continued for years this time, but now, at last, it was coming to an end. Con looked down at his tattered clothes. They weren't torn in the battle. Rather, he just wasn't able to afford new ones after all the money he spent on a 3D television. He was viewed as a hero, but the beast itself did so much to self-destruct -- high prices, glasses incompatibility, forcing choices between resolution and convenience and limited content.
Switched On: Nook tablet, an epilogue
Each week Ross Rubin contributes Switched On, a column about consumer technology. The recent announcement by Barnes & Noble that it would discontinue its Nook tablets marked the exit of what once promised to be a strong rival to Amazon, at least among bibliophiles. Barnes & Noble's entry into the tablet market took place amidst an annual game of leapfrog with its internet-based rival. Surviving for three iterations, the color Nook devices were products that had a particular focus on media consumption -- especially reading -- and eschewed open access to apps.
Switched On: Hard drives face hard truths
Each week Ross Rubin contributes Switched On, a column about consumer technology. The PlayStation 4's is upgradeable; the Xbox One's is not. For at least the second consecutive generation (the third for the Xbox), hard drives will be offered as part of the gaming experience for two of the home video game powerhouses: Microsoft and Sony. For the Xbox line, which offered a model without a hard drive in the last generation, the inclusion of an internal HDD represents, along with its x86 processor, a return to the approach Microsoft took with the original Xbox. Indeed, the Xbox One will load disc-based games onto the hard drive automatically. Both Sony and Microsoft will also offer access via the cloud. In fact, following up on its purchase of Gaikai, Sony plans to offer a range of gaming from the cloud to multiple platforms. This may include older titles that it cannot support on the PlayStation 4 due to a lack of native backward compatibility. If such capability is expected to work, why bother to have hard drives in these consoles at all? Indeed, hardware makers of many stripes are starting to ask that question.
Switched On: Form in the USA
Each week Ross Rubin contributes Switched On, a column about consumer technology. The Mac Pro might have been worthy of the "One More Thing" kinds of reveals that Steve Jobs used to do at Apple events. Despite being foreshadowed by Tim Cook as a product the company was going to make in the US, it was virtually carted in from left field at an event that focused broadly on new operating systems before a crowd of developers that could appreciate its power. That said, it will likely require OS X Mavericks, a thematically fitting release for a product that represents a new wave in Apple's design. Some have said that iOS 7 may be the company's New Coke. The Mac Pro, though, is the new can. Its cylindrical form represents a new design for Apple, albeit one that jibes with the company's affinity for simple, rounded, iconic shapes. Like the new AirPort Extreme, it has a significant vertical profile, but is a fraction of the size of its predecessor designed to accommodate multiple optical drives and hard drives.
Switched On: Touchy subjects
Each week Ross Rubin contributes Switched On, a column about consumer technology. In 2002, the first LCD-based iMac succeeded the translucent PowerPC G3-based models that the original Bondi Blue iMac begat. The new generation was much more striking than the one that had placed Apple on the comeback trail. The iMac G4 mounted the display on a balanced arm similar to a Luxo lamp while the motherboard resided in a hemispherical base. This allowed the display to be adjusted to a wide range of heights and angles and each of the two main sections to be "true to itself." Alas, the design had its limits. It's difficult to imagine today's ample 27-inch iMac displays balancing off such a mount. Furthermore, after the switch to Intel, processor thermals improved to help enable the slim iMac of today. The idea of efforts being true to themselves (at least until nearly compromise-free convergence is possible), however, has stayed a hallmark of Apple. For example, the company would resist adding video to the iPod for years after competitors had the feature.
Switched On: The five P's of the PS4
Each week Ross Rubin contributes Switched On, a column about consumer technology. Throughout the history of home game consoles, it's been notoriously difficult for a leader in one generation to maintain its leadership in the next generation. Sony, for example, went from dominance of the sixth-generation console market, knocking Sega out of the hardware business as Microsoft was gearing up for the original Xbox, to a third-place finish in terms of installed base with its seventh-generation entry, the PlayStation 3. Last November, Switched On discussed how Nintendo turned its back on much of what made the Wii a success, at least in that console's early days. Sony, though, seems to have carefully studied the lessons of the PlayStation 3 and has made many changes in the PlayStation 4 to address that console's challenges.
Switched On: PNDs try to find their way
Each week Ross Rubin contributes Switched On, a column about consumer technology. From pitch pipes to voice recorders, the list of standalone devices that an unadorned smartphone can substitute for runs long. But the portable electronics products that smartphones have had the most impact on have been digital cameras / camcorders, portable media players and portable navigation devices (PNDs, although the Europeans did a better naming job with "sat navs"). The future of PNDs looked rosier in the days when cellphone navigation services required a monthly fee. Google Navigation changed all that and much of the market was relegated to sub-$100, Black Friday-bought glove compartment hermits. But even as they've released smartphone navigation apps, companies such as Garmin and Magellan keep plugging away at the PND, trying to differentiate from the smartphone apps while cooperating with them.
Switched On: BlackBerry's depressing keyboard trends
Each week Ross Rubin contributes Switched On, a column about consumer technology. In a March interview, Google chairman Eric Schmidt, whose company's smartphone ambitions led to his vacating a board seat at Apple, claimed that he didn't use either an Android phone or iPhone. Rather, he uses a Blackberry, citing his affinity for its keyboard despite a number of Android models released over the years integrating physical thumb keyboards. RIM devices had keyboards even before they had email; the feature was part of the BlackBerry's predecessor, the RIM Inter@ctive Pager. Indeed, tactile feedback was so valued by the company that it tried to integrate it into the touchscreen with the BlackBerry Storm. In reviewing that phone for The New York Times, David Pogue noted, "A BlackBerry without a keyboard is like an iPod without a scroll wheel." Imagine such a thing.
Switched On: One box to rule them all
Each week Ross Rubin contributes Switched On, a column about consumer technology. When Microsoft introduced the original Xbox, the company had a lot to prove. The console newcomer promised that it was laser-focused on building a great system for games. There wasn't much to distract it. In a time of DVDs and dial-up, "convergence" in the space was focused on the ability for consoles to play back movies rented at Blockbuster. But everyone knew that the new kid on the box had an agenda beyond taking its share of industry profits away from Nintendo and Sony. Particularly versus the latter, Microsoft knew it would be engaged in a war for the living room and the future of digital entertainment distribution including, but beyond games. Nothing came close to matching the processing power that consoles had brought to the living room, but no one had really cracked the broader application beyond disc-based games. It surely wasn't web browsing, as Nintendo and Sony had tried. Still, as streaming services from Netflix, Hulu, Pandora and others began to proliferate across lots of different add-on boxes, it made sense to add them onto Xbox Live (even if the programming wasn't) as well as the PlayStation Network.
Switched On: Hinging on success
Each week Ross Rubin contributes Switched On, a column about consumer technology. The announcement of the Acer Aspire R7 was the best example of the company's assertion that it was moving from computers designed with touch to computers designed for touch. But if having a fancy, even unprecedented, hinge is what defines a touch-optimized notebook, Acer is a bit late to the party. Last October, Switched On discussed the role that laptop-tablet hybrids -- namely convertibles and detachables -- would play in the differentiation of Windows 8 devices. Both types have seen their share of support. Detachables have included HP's Envy x2, ASUS' Transformer-inspired VivoTab and Microsoft's Surface. (Dell's XPS 10 is available only with Windows RT.)
Switched On: Three days without Google Glass
Each week Ross Rubin contributes Switched On, a column about consumer technology. The television. The PC. The cellphone. We take the things in these sentence fragments for granted today, but they took many years to enter the mainstream. Could Google Glass herald the next great product that we will one day wonder how we lived without? Based on three days of not using the product, you may want to ask someone else.
Switched On: On iOS, Now is Google's time
Each week Ross Rubin contributes Switched On, a column about consumer technology. In the early days of the internet economy, the saying went that webpages were created on Macs, served on Unix and viewed on Windows. In the iOS app economy, it's often the case that apps run on devices by Apple, but connect to services by Google. With the exception of many games, at this point, apps increasingly strive to be internet services. Google has been investing in more of these services for a longer time and in a way more directly tied to apps than Apple has. Google Maps has been the best example, but others include Google Drive (with its editing features), Google Voice and Google+. In contrast, Apple's biggest consumer online service success (other than the iTunes store) has been iCloud, which is less app-like and more of a silent shuttle for documents and files among iOS devices.
