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Like it or not, another US election is almost upon us -- and this time around, the incessant political advertising may cut a little too close to home. Both Democrats and Republicans are using a new TV ad targeting system from DirecTV and Dish that takes advantage of voter records to put personali

3 months ago 0 Comments
August 25, 2014 at 1:48PM
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If you've ever been creeped out by those targeted ads on Facebook, they're about to be a touch easier to spot. The social network has agreed with the Online Interest-Based Advertising Accountability Program to start displaying the \"AdChoice\" icon (the image above) in behaviorally targeted Facebook

1 year ago 0 Comments
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Like two knights jostling for the hand of a fair maiden, both Facebook and Google appear to be courting the graces of Skype. A source close to Facebook recently told Reuters that CEO Mark Zuckerberg is thinking about buying Skype outright, as part of a deal that could be worth $3 to $4 billion. A

3 years ago 0 Comments
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Seriously. To be specific, the two companies are working on delivering targeted ads to HP's web-connected printers, and the ads would apparently only show up when you use HP's \"scheduled delivery\" service to have portions of a newspaper or magazine printed every morning. To make those ads as target

4 years ago 0 Comments
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Comcast is rolling out its Spotlight program in Baltimore in Q3 of this year. There's a scary threesome involved in the effort: Comcast, media agency Starcom MediaVest Group and technology partner Invidi. Central to the program is Invidi's Advatar technology (no, not that Advatar) to deliver ads ta

6 years ago 0 Comments
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Not that getting all up in our proverbial grills in order to provide specialized advertising is a new concept or anything, but Microsoft in particular has been on the warpath of late in this very realm. On the heels of a similar ad-based patent application comes documentation that reveals plans to

7 years ago 0 Comments
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A patent application has recently been approved by the USPTO which details a landline phone that would feature a GUI capable of displaying controls, targeted ads, and various infoswag. Inventor Rich Loen seems especially keen on the advertising potential of his so-called Internet protocol telephon

7 years ago 0 Comments
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Although Microsoft has patented an advertising \"gotcha\" to insert fresh plugs into previously recorded shows, Visible World and OpenTV are taking targeted advertising to a whole new level. While the systems have been trialed for some time now, Visible World's variable ad system will hit the mainstr

8 years ago 0 Comments