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Tata DoCoMo, Airtel bringing 3G to India this year
It's been a long, brutal road, 2010 finally saw the long-overdue conclusion to India's nationwide 3G spectrum auction -- and in its wake, we're starting to see the winners make some firm commitments for getting services live. Two of the country's big operators, Tata DoCoMo and Bharti Airtel, are actually saying that they'll have their deployments up and running before the year's out; Airtel hasn't given a date, but Tata DoCoMo has pegged November 5th for its phase-one rollout in nine markets. Considering the size and complexity of India's spectrum license landscape, nationwide usability is definitely a concern -- but Airtel's saying that it's on the cusp of signing some roaming agreements that should keep things on the up and up. Oh, and Vodafone Essar? They're in the mix, too, though they'll be trailing a bit -- look for 3G from their towers in the first quarter of next year.
Tata DoCoMo launches per-character SMS pricing, and this headline just cost us close to a rupee
Never mind "nickel and diming" -- Indian joint venture Tata DoCoMo is now rupee and paising (a paise is a hundredth of a rupee) customers who sign up for its new "Diet-SMS" messaging plan. Unlimited and ultra-high-allowance messaging plans are now commonplace in some parts of the world, but on the other end of the spectrum, Diet-SMS is actually a regression from the old practice of charging by the message -- you get charged by the character. The good news is they don't charge for spaces and characters are just a single paise each, which works out to about two-hundredths of a US cent at current conversion rates -- but still, the fact remains that a 160-character SMS costs Tata DoCoMo exactly the same to handle as a 1-character one. What's worse, you just know this is going to give rise to a new ultra-efficient shorthand notation that makes "LOL" look like a novella. [Via textually.org]
Tata, NTT DoCoMo unveil new branding in India
The term "DoCoMo" is usually accompanied by a barrage of wild, high-end mobile hardware, so we have a tendency to sit up and pay attention whenever the storied name appears on a carrier anywhere in the world. India's Tata Teleservices -- of which NTT DoCoMo holds a 26 percent share -- is set to launch a newly-branded GSM service as Tata DoCoMo in the southern part of the country this month, followed by a "gradual" expansion nationwide. The logo's pretty awesome, the name's pretty awesome -- now we just need some Japanese domestic market handsets to go along with it and we'll be in business.
