TeaserCampaign

Latest

  • Olympus revealing new DSLR(s) on March 5th?

    by 
    Evan Blass
    Evan Blass
    02.25.2007

    Teaser campaigns are getting so popular these days that even camera manufacturers are hopping on the bandwagon: last year we saw Sigma try to generate some buzz for its Foveon-powered SD14 DSLR, and now Olympus has posted a similar photo with just enough info to get us interested, but not enough to determine anything concrete about the camera(s) being promised. All that we're given in the pic on Olympus' European site are three increasingly faded silhouettes of either a single or multiple DSLRs; besides the hot shoe and the control ring, we can also see a white badge with the date "5 March 2007." As is our wont, we'll obviously be trying to get the scoop on this new cam well before the official announcement, so stay tuned to this channel while we go dredging for deets in the seedy gadget underworld.[Via Digital Photography Blog]

  • Microsoft teases with wireless backlit keyboard

    by 
    Evan Blass
    Evan Blass
    06.29.2006

    It's not often that you see a teaser campaign for the utilitarian keyboard, so it's safe to assume that a wireless backlit model Microsoft has in the pipeline must be something pretty special. Although not many details are revealed in the flash demo for what is only known as the "ultimate keyboard," it looks to be a Bluetooth-based system that includes a pointing device on the 'board along with a mouse for desk work, with both components seemingly getting their juice through induction from a SplashPad-like mat. Even the illumination system sounds pretty high-tech, as it not only contains a sensor to detect ambient lighting conditions, but actually shuts itself down when it realizes you've stepped away from the keyboard. Like we said, Microsoft is pretty light on the deets here, so you'll have to wait on specs, pricing, and availability until Redmond is good and ready to give them up.

  • Is this the Vaio from Sony's teaser campaign?

    by 
    Evan Blass
    Evan Blass
    05.14.2006

    Don't wanna wait for Sony to complete their teaser campaign to peep that Vaio they're trying to generate some buzz about? Don't worry, jkOnTheRun has got you covered (well, maybe). According to site founder James Kendrick, a "reader who wishes to remain anonymous" sent him a number of pictures of this supposed ultraportable Vaio, which do indeed feature all of the disparate components visible in Sony's brief Flash movies. Besides portraying the device as a UMPC-style tablet with sliding QWERTY keyboard, one of the pictures clearly shows the words "Bluetooth," "WLAN," and "WWAN" on the screen's bezel when viewed full-size. We can also make out that fingerprint scanner from the teaser campaign, as well as a MemoryStick Duo slot and a "capture" button, although if that Motion Eye doesn't swivel, it won't make much of a camera. Of course these pictures, even if genuine, reveal nothing about the actual guts of the machine, so Sony still has several important details such as processor types/speeds, operating system (a return to PalmOS, perhaps?) and storage system/capacities to hold over our heads. More pics are available by following the "Read" link...