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TomTom intros iPhone app for its taxi trial service, helps Dutch get home quickly
There's been a perpetual catch with TomTom's taxi hailing service in Amsterdam (and now Rotterdam): passengers have to hail from a specific terminal, which isn't much help when they just need a ride home from the club at 2AM. The Dutch don't have to necessarily forgo one convenience for another now that there's an iPhone app. Edging closer to services like Uber, the TomTomTaxi app lets travelers order a cab from their own devices, learn about drivers and choose favorite drivers if they have good experiences. The software may keep rude surprises to a minimum, as well, when both the driver and travelers can see the fastest route for themselves. Expansion outside of the Netherlands is still a mystery, although there's an Android app on the way that should cover a larger swath of taxi seekers.
TomTom confirms new taxi-ordering service, beginning trial rollout in Amsterdam
TomTom has been continually upping its navigation game, what with its partnership with Apple in iOS 6 and the HD Traffic 6.0 upgrade and requisite Android app announced this summer. Far be it from the Dutch service to rest on its mapping laurels, though: it's now poised to take on Uber and other players in the taxi-hailing world. Last week, The Next Web reported that the company acquired the taxi-fetching app maker TXXI in an effort to roll out a TomTom cab-booking service, and today the site reports that the theory is now confirmed. Speaking with TNW, TomTom said it indeed bought TXXI to "help develop tools to support the taxi market," with initial efforts focusing on Amsterdam. Last month, the company began a trial program in that city to let restaurant and hotel guests order a taxi from a mini-kiosk called the Taxi Butler. On the cab side, there's the so-called Taxi Assistant, a TomTom-branded device which alerts drivers to incoming requests. No word on whether the company will eventually introduce mobile apps, but we'd say it's a pretty safe bet.
