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  • MTV crowns its first Twitter jockey, remains mum on the prospect of actually showing music videos

    by 
    Darren Murph
    Darren Murph
    08.10.2010

    So yeah, Jersey Shore deserves its own channel and all, but MTV has most certainly strayed from its roots over the years. Not that following the ol' dollar sign is a bad thing, but we digress. After a lengthy search-and-vote process, the network has selected its first-ever Twitter jockey, one Gabi Gregg from Detroit. She'll purportedly be relocated to New York City and given a six-figure salary, all while reporting on "pop culture news using Twitter, Facebook, blogs and MTV's website." MTV calls this position a "modern-day re-imagining of the pioneering MTV VJ," with Gabi's first assignment being at the 2010 MTV Video Music Awards on September 12th. So, did social networking just kill the video star?