Post Thumbnail

Advertising is poised to take a bigger role in mobile gaming now that Electronic Arts has signed a multimillion dollar, year-long advertising campaign with Unilever, says a report in AllThingsD. Unilever is a multinational consumer goods company that owns such brands as Dove, Ben & Jerry's,...

April 6th 2012 at 11:30am 0 Comments
Post Thumbnail

The crackerjack marketing teams at Unilever Brazil have come up with a promotion for the ages -- they've implanted GPS tracking devices into fifty boxes of the popular Omo laundry soap, and plan to follow buyers all the way to their doorsteps. We're sure it's a harmless promotion -- the chosen get...

August 2nd 2010 at 12:28am 0 Comments
Post Thumbnail

Remember back in August where we predicted that a corporate/enterprise version of the Second Life grid was more or less inevitable? Well, that appears to have functionally come to pass, though the details are still hazy. Rivers Run Red has partnered up with Linden Lab to provide a product called Im...

September 18th 2008 at 11:45am 0 Comments
Post Thumbnail

Dutch researchers Theo Gevers and Nicu Sebe, known mostly for their work deciphering the Mona Lisa's smile, have created a face recognition system which can gauge a person's level of happiness. The scientists, working with the multinational goods-manufacturer Unilever, created a face-tracking algor...

July 16th 2007 at 10:41am 0 Comments