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  • Doritos announces XBLA game finalists

    by 
    Justin McElroy
    Justin McElroy
    08.21.2007

    In many ways adver-games are better than real games, because in playing them you learn something ... about a product. It's like edutainment, but at the end you want to buy stuff. That synergy will be coming to an Xbox Live Arcade near you thanks to Doritos' "Unlock Xbox" contest, which asked gamers to devise an XBLA game that carried the "bold spirit" of the Doritos brand. Judging from this list of finalists, they'll be giving the creepy Burger King a run for his money. Behold: Doritos Dinosaur Dash by Mike Borland of Sewickley, PA Doritos Presents UDC: Ultimate Dodgeball Champions by Devan Moore of Panama City, FL Monkeys from Mt. Dorito by Juanito Lagasco, III of Algonquin, IL PB's Quest for Flavor by Jeremy Mattsen of Colorado Springs, CO Rythum Racing by Kenneth Parker of Warner Robins, GA We know you have a lot of questions, like "Are the dinosaurs actually dashing for Doritos?," "Is Monkeys from Mt. Dorito the best name for a game ever?" and "Why is PB questing for flavor when there are so many delicious varieties of Doritos-brand snack chips so widely available?" The answers, in order, are "We certainly hope so," "Absolutely," and "We have no idea." Hope that helps.[Via Gamasutra]

  • Unlock Xbox games and winners announced

    by 
    Dustin Burg
    Dustin Burg
    08.20.2007

    Major Nelson is back home from his North American mystery tour and so the Doritos team has now officially announced the five winners of the Unlock Xbox contest. The top five XBLA game ideas can be seen over on the official website in all their glory with winning game ideas including psychedelic effects, dinosaurs galore, chip hungry monkeys and some dodge-ball. These five winning entries have already scored their creators some sweet prizes and will now be made into game demos for everyone to try and vote on starting October 29th.There you have it fanboys, one of these five game ideas will be making it onto the Xbox Live Arcade in the coming months for everyone to download and play. And as a consolation prize for those who submitted an idea that didn't get picked (and are a tad bitter), the Doritos folks are giving away an Xbox 360 bundle every day. See, it's not so bad.

  • Unlock Xbox winners to get a special visit

    by 
    Dustin Burg
    Dustin Burg
    08.15.2007

    If you entered your XBLA game idea into the Doritos sponsored Unlock Xbox contest be prepared, because winners will be getting a special visit soon. The Xbox community's very own Major Nelson is off on a mysterious trip around the country on a mission to surprise five lucky Unlock Xbox winners by stopping by their homes and telling them the good news. Major can't tell us exactly where he's headed, because that would of course ruin the whole "surprise" element, but be rest assured he's getting the first class travel treatment wherever he goes. And if you end up not getting a visit from Major, head over to the Unlock Xbox website August 20th when the top five better winning game ideas will be announced.

  • Free Shark Week & Unlock Xbox downloads

    by 
    Dustin Burg
    Dustin Burg
    07.09.2007

    We advise US Xbox Live members to swim on over to the XBLM to download a few newly free themes and gamer pictures. Discovery Channel is celebrating the 20th Anniversary of Shark Week by giving away a (somewhat bland) shark theme and a set of shark gamer pictures. And what more can we say, they're sharky? But if you hate sharks or just like Doritos, then you'll be pleased to know that there is also a free Unlock Xbox inspired theme and gamer picture set available too.And allow us to vent a little here and point out that the Unlock Xbox theme bothers the heck out of us. Why? Because the background colors don't match the freakin' blade colors! It looks like the designers tried to match the colors, but got sort of confused by the time they painted the media blade. Hey theme makers, is it that hard to match a few colors? End rant.Read - Free Shark Week downloadsRead - Free Unlock Xbox downloads

  • Penny Arcade questions Doritos Unlock Xbox contest

    by 
    David Dreger
    David Dreger
    06.26.2007

    The guys at Penny Arcade seem a little perplexed as to the Unlock Xbox marketing campaign from Doritos. Apparently, putting together a videogame based on a tortilla chip is pushing the envelope for ridiculous ideas, intense experiences notwithstanding. While the idea of getting your Arcade title's concept published on Xbox Live Marketplace is definitely a cool one, the necessity to incorporate some Doritos branding into the gameplay does seem a little cheesy. Do you mind the product placement suggested for submissions to the contest, or do you think the opportunity is too good to complain about such details?

  • Doritos wants you to Unlock Xbox

    by 
    Dustin Burg
    Dustin Burg
    06.20.2007

    You dream it. We build it. That's the slogan for the latest Doritos/Xbox contest called Unlock Xbox. The contest starts tomorrow and its overall goal is to get users to submit their video game ideas and create one of the coolest games evar! The catch is that your video game idea has to incorporate the Doritos brand in some way, so Nazi soldiers or dismemberments need not apply. Judges will choose the top five ideas which will be made into betas where people visiting the site will be able to download and critique the offerings. Then, a favorite will emerge and will win the right to be placed on the XBLA. Yes, you read the correctly. The winner will see their video game creation grace the XBLA as well as receive a great Xbox 360 gaming setup.Start getting your ideas together, whip up something cool, and eat a few bags of Doritos, because there's prizes to be won and fame to be had. Just think, you could be the lead designer of your very own XBLA game ... w00t!