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Listen up, DirecTV users -- select TiVo customers aren't the only ones having their viewing habits inspected with a microscope. Apparently, your satellite provider has just teamed up with TNS Media Research to find a willing audience (read: opt-in participants only) of 100,000 folks that will allow...

January 31st 2008 at 7:50pm 0 Comments
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Talk about having your cake and eating it too: after having sent the advertising industry into a tizzy by enabling consumers to skip over its commercials, TiVo is now offering to sell those very same ad agencies and their clients hard data on the actual effects of DVR usage. The company's new Audien...

July 26th 2006 at 2:21pm 0 Comments