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You've seen the videos -- thousands of starlings flocking in the sky to swirl and surge across wide, cloudless backdrops. The beauty of their coordinated motion is stunning. The phenomenon is expressively called murmuration. There might be purpose to starling choreographies, but if so, it is movem...

March 18th 2013 at 6:05pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology Tomorrow, we will find out whether TabCo is a FabCo, a DrabCo, or a skunkworks LabCo, ending the best guessing game to hit the tech industry since the identity of Fake Steve Jobs. The significant spend on the PR ca...

August 14th 2011 at 6:00pm 0 Comments
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How to differentiate your tablet in an already severely overcrowded marketplace? Well, you could simply launch the best device out there -- or you could embark on a mystery campaign, answering a curious populace with cagey responses. Whoever is behind the TabCo tablet claims to have done both....

August 10th 2011 at 11:02am 0 Comments
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We don't know iPad Head Girl's name, or what she really looks like under that clever environment-reflecting helmet. What we do know, however, is that our mama didn't raise us to go stroking people's faces in the street -- which is exactly what one unseemly chap eventually does in the viral market...

August 2nd 2011 at 10:41am 0 Comments
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We knew there was more viral video goodness to be had with Kinect than lots and lots and lots of little green dots. And here you have it: people the world o'er punching each other, falling into things, and just generally making asses of themselves by paying more attention to the TV than whatever ob...

November 9th 2010 at 3:31pm 0 Comments
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If you already believe the rumors that "Vasco" is the codename for Nokia's unannounced N8 flagship and that the N8 is the device pictured above then lean in, we've got a bit of news for you. A viral video for the "Nokia Vasco" has just wrapped according to cameraman Danny Gagatt's tweet above. That...

April 5th 2010 at 8:49am 0 Comments
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Unless they're incredibly quiet or potentially explosive, you won't find us waxing poetic (or even prosaic) about leaf blowers. But if a company that produced leaf blowers made a motorized calendar that tore off its own pages? We'd tell you about that in a heartbeat -- even if the wonderfully waste...

March 11th 2010 at 8:33am 0 Comments
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Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but...

September 11th 2008 at 10:31am 0 Comments
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Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but...

September 11th 2008 at 10:31am 0 Comments
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Glenn Khaner, who was chosen for this week's injection on the Resistance 2 ARG website Project Abraham, dies a rather horrific death in the latest video. What is different about Khaner death is that it really tugs at your heartstrings; if you examine his dossier, it shows a transcribed conversation...

August 12th 2008 at 6:20pm 0 Comments