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How Impossible Foods cooked up Impossible Burger 2.0
Inside White Castle on the Las Vegas Strip I met David Lipman, Impossible Foods's Chief Science Officer, whose father was a butcher. It's a funny quirk for someone who's working to sell a plant-based product to replace ground beef. Impossible Burger 2.0, revealed this week at CES, is a major upgrade, with an improved nutritional profile and crucially, a taste and feel closer to the beef burgers that you and I eat.
White Castle serves up plant-based meat with the Impossible Slider
Now that the Impossible Burger is easier to find thanks to an increased production capacity, it's likely we'll see it at more fast-food places than ever. That's a good thing for both its parent company as well as those of us who could stand to eat a little less red meat. Popular fast-food joint White Castle is now serving the "Impossible Slider" at 140 different restaurants in New York, New Jersey and Chicago, and claims that it is the largest single restaurant group to serve the Impossible Burger.
White Castle offers online ordering but makes you leave couch for pick-up
Do you crave hamburgers but also want to minimize your interaction with fellow human beings? Then your unicorn-riding white knight has arrived, in the form of White Castle's new online ordering service. Thought not quite as handy as Domino's UK-only SMS ordering, the feature is rolling out to all 400 US locations. The website lets you "customize your sack" however you please; it also has a pretty high (or non-existent?) limit on quantities, meaning 1,000,000 Bacon and Cheddar Sliders will set you back $1,190,000. That could be a bug or a feature, depending on how hungry you are. Sadly, no matter how large your order you'll still have to go to the burger joint to pick it up -- delivery is still just a beautiful, beautiful dream. Maybe they can partner with MIT for a print-on-demand service.
