ZooeyDeschanel
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iPhone "buzz" gets a boost following celebrity ads
Love them or hate them, those new Siri ads starring Zooey Deschanel and Samuel L. Jackson are apparently effective, says a YouGov BrandIndex report. As noted by Fortune's Apple 2.0 blog, the celebrity Siri ads are creating buzz among 18-34 year old questioned in the survey. In just a few weeks, the buzz score for the iPhone went from 16 on April 19 to 51 on May 4, surpassing Android on its way up. The buzz score is based on a survey of consumers who were asked whether they've heard anything about the brand in the last two weeks, either through advertising, news or word of mouth, and whether it was it positive or negative. [Via Fortune's Apple 2.0]
New iPhone ads air featuring Zooey Deschanel and Samuel L. Jackson
Last night saw the airing of two new ads for the iPhone 4S that featured celebrities Samuel L. Jackson and Zooey Deschanel. Both thirty-second spots showed the celebs using Siri in their home environment. Jackson used Apple's personal assistant software to help him plan a "date night" and cook a meal, while the ad with Deschanel saw her using Siri on a rainy day. The ads are significant as they mark a deviation from Apple's recent television advertising: they feature celebrities playing themselves and are as much a focus of the ad as the iPhone itself. As of the time of this writing Apple has yet to post the ads to its iPhone ad gallery or its official YouTube channel. However, you can check out both ad below thanks to a couple sharp-eyed viewers who had their cameras ready when the ads appeared.
