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If you've been downloading demos and premium themes at a furious pace in anticipation of an upcoming 250GB hard drive for Xbox 360, you may want to rethink your data footprint. Speaking to Joystiq yesterday at X10, Xbox 360 and Xbox Live Product Manager Aaron Greenberg told us that the 250GB hard dr...

February 12th 2010 at 3:30pm 0 Comments
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Over the course of this year's CES, it was easy to get swept up in the fervor around 3D technology. Not Microsoft's Xbox team lead Aaron Greenberg though -- in speaking with G4TV, Greenberg said he thinks "there's a lot of challenges about 3D in the living room." To Greenberg, it's not a question o...

January 13th 2010 at 2:27pm 0 Comments
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Discussing specifics of the company's forthcoming Project Natal, Microsoft's Aaron Greenberg told Joystiq, "We think that there will be millions of Natals in consumer's homes this holiday." To put that number into context, Microsoft sold 2.3m Xbox 360 consoles and Nintendo sold 1.7m copies of Wii F...

January 9th 2010 at 8:30pm 0 Comments
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Three years after being unveiled at CES, Microsoft's Mediaroom software is finally coming to Xbox 360 (in the form of Mediaroom 2.0) "later this year" thanks to AT&T's U-verse service. But, that's all the details we had. Until today, when we spoke with Xbox's Aaron Greenberg as well as a Mediac...

January 8th 2010 at 11:00pm 0 Comments
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On Major Nelson's weekly podcast -- with a host left laughing and teary-eyed due to the Xbox head's dental-related lisp -- Aaron Greenberg did some NPD boasting before ruminating on the first half of 2010. After pointing out Mass Effect 2, Splinter Cell Conviction, and Alan Wake, he confirmed Crack...

December 21st 2009 at 12:00pm 0 Comments
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After two months of trailing the PS3 in monthly NPD sales – thanks in no small part to the success of the PS3 Slim – the Xbox 360 has taken the lead once again. And Microsoft was quick to offer spokesman Aaron Greenberg for a chat, to explain why they're calling this November the "best-...

December 10th 2009 at 11:20pm 0 Comments
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[Paul J. Taylor] Since its late October launch, Forza 3 has sped into over 1 million homes worldwide, marking a commercial milestone for Turn 10's critically acclaimed racer. In conjunction with today's release of the game's second and now premium DLC car pack (the first one's always free, ain't it...

December 8th 2009 at 6:30pm 0 Comments
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According to Microsoft's Aaron Greenberg, Xbox 360 sales saw a serious increase thanks to the post-Thanksgiving shopping madness known as Black Friday. While Greenberg doesn't disclose specific numbers, he notes in a recent tweet that Black Friday granted the Xbox 360 its "biggest sales week of the...

December 1st 2009 at 8:00pm 0 Comments
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Microsoft's Aaron Greenberg told GI.biz that he doesn't expect the recent price drops on Xbox 360 and PS3 hardware to change sales trends permanently. "I don't believe the price cuts that both companies have made will impact the market dynamics too dramatically in the long term," he said. "We typica...

September 21st 2009 at 11:27am 0 Comments