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[Paul J. Taylor] Since its late October launch, Forza 3 has sped into over 1 million homes worldwide, marking a commercial milestone for Turn 10's critically acclaimed racer. In conjunction with today's release of the game's second and now premium DLC car pack (the first one's always free, ain't it...

5 years ago 0 Comments
December 8, 2009 at 6:30PM
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According to Microsoft's Aaron Greenberg, Xbox 360 sales saw a serious increase thanks to the post-Thanksgiving shopping madness known as Black Friday. While Greenberg doesn't disclose specific numbers, he notes in a recent tweet that Black Friday granted the Xbox 360 its "biggest sales week of the ...

5 years ago 0 Comments
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Microsoft's Aaron Greenberg told GI.biz that he doesn't expect the recent price drops on Xbox 360 and PS3 hardware to change sales trends permanently. "I don't believe the price cuts that both companies have made will impact the market dynamics too dramatically in the long term," he said. "We typica...

5 years ago 0 Comments
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It's charming to see that no matter how high up you are on the gamer ladder, you can still be goaded into a flame war. Sony Computer Entertainment boss Kaz Hirai discounted the Xbox 360's longevity and chance at market dominance yesterday, and now Xbox boss Aaron Greenberg has rushed right into the ...

6 years ago 0 Comments
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In an interview with G4TV, Microsoft's Aaron Greenberg had quite a lot to say about the Xbox 360's performance in 2008 as well as what's in store for the future. Greenberg began by trumpeting the 2008 numbers that were released last week, also noting high sales for Gears of War 2, Call of Duty: Worl...

6 years ago 0 Comments
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Xbox director Aaron Greenberg was nice enough to sit down with us at CES this week, where we talked about everything from NXE to to You Don't Know Jack and Xbox Live clubs. Here are the highlights: Were you surprised how successful the NXE has been, especially in regards to the 33 percent increase...

6 years ago 0 Comments
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With Xbox Live Primetime and Netflix movie sharing both in the works, we had to wonder if we were going to have to wait for a biannual update to get them, or if they'd be doled out piecemeal. When we asked Xbox director Aaron Greenberg today, he wasn't talking specific update timing, but he did sa...

6 years ago 0 Comments
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With a 28 million Xbox 360 base and keeping a sales lead over the Playstation 3, Microsoft knows that the worldwide console price cuts they enacted in 2008 have been a key component to their strategy. Something that Sony has yet to do with PS3, which Microsoft exec Aaron Greenberg finds surprising...

6 years ago 0 Comments
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Pretty this won't be. In an interview with Gamasutra, Microsoft big cheese Aaron Greenberg ended up discussing the rivalry between the Xbox 360 and Wii, and in the process loftily dismissed Nintendo's console as a "novelty." Greenberg compared Wii buyers to "the same people that buy a karaoke machi...

6 years ago 0 Comments
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In a recent interview, Microsoft's own Aaron Greenberg decided to go on the offense when talking about Sony and their big promises that they keep making yet fail to deliver on. Specifically speaking, Greenberg brings up the PS3's 1080p support, Blu-ray, Playstation Home, PS3's supposed lead in Europ...

7 years ago 0 Comments
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Speaking to Destructoid, Aaron Greenberg, Director of Product Management for Xbox 360 and Xbox Live, added fuel to the red-hot fanboy fire when discussing PS3's upcoming lineup for 2008. Greenberg's statement is certainly going to inspire some truly extraordinary comments from PS3 and Xbox 360 fans ...

7 years ago 0 Comments
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Every company has to put some spin on the monthly NPD numbers. But this month, Microsoft's Aaron Greenberg is taking a preemptive strike. NPD numbers will come out later this today, and already Microsoft is trash-talking the PS3. "Our expectation is that because of our shortages at retail during Feb...

7 years ago 0 Comments