Ad-campaign

08.15.14
Madden's weird ad campaign stars Kevin Hart, Dave Franco
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08.15.14

Madden's weird ad campaign stars Kevin Hart, Dave Franco

The start of the NFL season and launch of Madden NFL 15 is just around the corner, which means we'...

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02.14.12
The Soapbox: TERA's rocky road to release
02.14.12

The Soapbox: TERA's rocky road to release

Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessa...

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08.30.11
Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'
08.30.11

Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'

Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video lay...

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08.31.09
PS3 marketing shifts focus to 'total entertainment solution'
08.31.09

PS3 marketing shifts focus to 'total entertainment solution'

As Sony Computer Entertainment America relaunches the PlayStation 3 with its PS3 Slim model, its m...

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