Engadget http://www.engadget.com Engadget http://www.blogsmithmedia.com/www.engadget.com/media/feedlogo.gif Engadget http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Bizarre internal Apple video shows Steve Jobs rallying the troops against IBM]]>http://www.engadget.com/2012/05/02/bizarre-internal-apple-video-shows-steve-jobs-rallying-the-troop/http://www.engadget.com/2012/05/02/bizarre-internal-apple-video-shows-steve-jobs-rallying-the-troop/http://www.engadget.com/2012/05/02/bizarre-internal-apple-video-shows-steve-jobs-rallying-the-troop/#comments Image

We're going to warn you up front: what you're about to see is eccentric, puzzling, and perhaps even disturbing. And undoubtedly, it's the fanboy film to end all fanboy films. According to Network World, who managed to get ahold of an internal 'rally the troops' video, the referenced clip was produced with a $50,000 budget and shown to an international sales force at a 1984 meeting in Hawaii. The film, entitled "1944," was purportedly provided by one-time Apple employee Craig Elliott, now CEO of Pertino Networks. The vintage footage shows then-CEO Steve Jobs as Franklin Delano Roosevelt, and the nine minute film drags on to show Apple-clad soldiers lining up to do battle with IBM -- a massive, massive rival in the space during that era. The full watch can be found in the source link below (embedding was disabled), and again, this will absolutely freak you out. Fair warning.

Bizarre internal Apple video shows Steve Jobs rallying the troops against IBM originally appeared on Engadget on Wed, 02 May 2012 15:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingappleCraig ElliottCraigElliottibmmacmicrosoftpertinoPertino NetworksPertinoNetworksretrosteve jobsSteveJobsvideovintageWed, 02 May 2012 15:55:00 EST<![CDATA[Toshiba sings NAND Flash's praises, thinks you should too]]>http://www.engadget.com/2012/05/02/toshiba-sings-nand-flashs-praises/http://www.engadget.com/2012/05/02/toshiba-sings-nand-flashs-praises/http://www.engadget.com/2012/05/02/toshiba-sings-nand-flashs-praises/#comments Toshiba sings NAND Flash's praises, thinks you should too

Have you taken a moment today to stop and thank NAND Flash for existing? No? Well, Toshiba would like to say tsk, tsk. Today the company launched a full-scale campaign to promote this storage technology -- and by full-scale we mean a dedicated "25 Years of NAND Flash" website, a "NAND Flash Deprivation Experiment" video series, new Facebook and Twitter accounts and a Toshiba Excite 10 giveaway. We must have missed the memo that NAND was dangerously underappreciated, because we're still trying to figure out why it needs a marketing campaign of its own. Toshiba has a slew of laptop refreshes and the Excite 7.7 and 13 tablets just around the corner -- and that interim period between announcement and launch date can be killer -- but somehow talking up NAND Flash doesn't seem the right course of action. Take a look at the campaign's first video below the break and decide for yourself.

Continue reading Toshiba sings NAND Flash's praises, thinks you should too

Toshiba sings NAND Flash's praises, thinks you should too originally appeared on Engadget on Wed, 02 May 2012 02:19:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>25 Years of NAND Flash25YearsOfNandFlashadadsadvertisingcampaigncampaignsflashflash storageFlashStoragemarketingmarketing campaignMarketingCampaignNANDNAND flashNAND flash memoryNandFlashNandFlashMemorystoragetoshibatoshiba exciteToshiba Excite 10Toshiba NANDToshibaExciteToshibaExcite10ToshibaNandvideoWed, 02 May 2012 02:19:00 EST<![CDATA[Google announces Brand Activate Initiative for online advertising, hopes to establish new standard]]>http://www.engadget.com/2012/04/18/google-announces-brand-activate-initiative-for-online-advertisin/http://www.engadget.com/2012/04/18/google-announces-brand-activate-initiative-for-online-advertisin/http://www.engadget.com/2012/04/18/google-announces-brand-activate-initiative-for-online-advertisin/#comments

When Google makes a new move in advertising, people are bound to take notice, and it's made a fairly big one today. It's announced what it's dubbed the Brand Activate Initiative at the Ad Age Digital Conference today, something that initially consists of two new services for advertisers: Active View and Active GRP. The latter is a so-called gross rating point metric that's modeled to some extent on TV advertising, while Active View is something that Google hopes will become a standard for all online advertising. In short, it measures both how long an ad remains on a person's screen and how much of it is viewed -- if at least 50 percent of it is viewable for at least one second it's counted as an viewed impression. Both of those options are rolling out today, but they're apparently just the beginning of the broader initiative. You can see Google itself explain it in the video after the break, and on its DoubleClick blog linked below.

Continue reading Google announces Brand Activate Initiative for online advertising, hopes to establish new standard

Google announces Brand Activate Initiative for online advertising, hopes to establish new standard originally appeared on Engadget on Wed, 18 Apr 2012 13:21:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>active grpactive viewActiveGrpActiveViewadadsadvertisingBrand Activate InitiativeBrandActivateInitiativedoubleclickgoogleinternetvideowebweb adsweb advertisingWebAdsWebAdvertisingWed, 18 Apr 2012 13:21:00 EST<![CDATA[Samsung's AdHub Market advertising platform set to debut this year]]>http://www.engadget.com/2012/04/04/samsung-adhub-market-advertising-platform/http://www.engadget.com/2012/04/04/samsung-adhub-market-advertising-platform/http://www.engadget.com/2012/04/04/samsung-adhub-market-advertising-platform/#comments Samsung's AdHub Market advertising platform set to debut this year
Would it be such a bad idea if Sammy were to try squeezing more revenue out of those five million (and counting) Notes? Not by any means. According to The Wall Street Journal, Samsung, in partnership with OpenX Technologies, is planning to launch an advertising platform of its own at some point during the second half of this year. Dubbed AdHub Market, the service will be able to run on the company's handsets and slates, following a model similar to that of Apple's iAds. The AdHub Market would essentially allow advertisers to shell out cash in exchange for real estate within apps running on most of Samsung's devices. What's not clear, however, is how Google will react to the news...

Samsung's AdHub Market advertising platform set to debut this year originally appeared on Engadget on Wed, 04 Apr 2012 15:56:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad platformadhubadhub marketAdhubMarketAdPlatformadsadvertisingadvertising platformAdvertisingPlatformandroidiadsmarketmobilepostcrosssamsungsamsung adhubsamsung adhub marketSamsungAdhubSamsungAdhubMarketWed, 04 Apr 2012 15:56:00 EST<![CDATA[Australian court holds Google responsible for misleading search ads]]>http://www.engadget.com/2012/04/04/australian-court-holds-google-responsible-for-misleading-search/http://www.engadget.com/2012/04/04/australian-court-holds-google-responsible-for-misleading-search/http://www.engadget.com/2012/04/04/australian-court-holds-google-responsible-for-misleading-search/#comments Australian court holds Google responsible for misleading search adsIn a turnaround from a lower court ruling, three Australian Federal Court judges ruled yesterday that Google was responsible for its advertisers' content and that it breached the country's trade law by hosting misleading ads. The case centered on four ads in particular, in which the advertisers used the names of their competitors to ensure the ads appeared in search results for said companies. That, the court ruled, was likely to mislead folks searching for those competitors. While there's no fine imposed on Google with that judgement, the judges are asking Google to change its practices and to pay court costs. The ruling also, of course, sets quite a precedent if it is upheld. Not surprisingly, Google disagrees with the judges' decision, noting that it believes "advertisers should be responsible for the ads they create on the AdWords platform," and that it's now considering its options (including an appeal to the High Court).

Australian court holds Google responsible for misleading search ads originally appeared on Engadget on Wed, 04 Apr 2012 10:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisingaustraliacourtdecisiongooglemisleadingsearchsearch adsSearchAdsWed, 04 Apr 2012 10:57:00 EST<![CDATA[Samsung does some awesome face projection to push Galaxy Y Duos (video)]]>http://www.engadget.com/2012/03/26/samsung-does-some-awesome-face-projection-to-push-galaxy-y-duos/http://www.engadget.com/2012/03/26/samsung-does-some-awesome-face-projection-to-push-galaxy-y-duos/http://www.engadget.com/2012/03/26/samsung-does-some-awesome-face-projection-to-push-galaxy-y-duos/#comments ImageSo, imagine that you're Samsung, and you're looking to promote your double-SIMed Galaxy Y Duos smartphone. How to go about it? How about performing a cool light show on some dude's face? That's the approach of this spot brought to you by the Portugal wing of the hardware maker. The model in question reportedly had to sit still for "up to" three hours straight as his face and upper body were used as a canvas for the same sort of video mapping we've seen applied to the sides of buildings. The result is a little strange, a bit spooky and generally awesome, even if your Portuguese is a bit rusty. Check out the video after the break.

Continue reading Samsung does some awesome face projection to push Galaxy Y Duos (video)

Samsung does some awesome face projection to push Galaxy Y Duos (video) originally appeared on Engadget on Mon, 26 Mar 2012 21:17:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementdual simDualSimgalaxygalaxy y duosGalaxyYDuosmobilepostminisamsung galaxySamsungGalaxysimvideovideo mappingVideoMappingMon, 26 Mar 2012 21:17:00 EST<![CDATA[Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)]]>http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/#comments ImageSony certainly has its fair share of legendary commercials, but its first major spot since taking over the smartphone torch from Sony Ericsson is a real gem. Dreamed up by an eight-year old longing for understanding of what happens within a pocketable computer and directed by the famed Wes Anderson (you know, the guy responsible for The Royal Tenenbaums and Fantastic Mr. Fox), the 'Made of Imagination' ad features a gaggle of robots powering Sony's Android family. The rest, of course, we'll leave to you to enjoy. Head on past the break for the clip, and have a peek at the TechCrunch via below for a bit of the backstory.

Continue reading Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)

Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video) originally appeared on Engadget on Thu, 22 Mar 2012 08:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingcommercialmarketingmobilepostcrosssmartphonesonysony xperiaSonyXperiavideoWes AndersonWesAndersonxperiaThu, 22 Mar 2012 08:28:00 EST<![CDATA[Google patent outlines ads targeted to 'environmental conditions']]>http://www.engadget.com/2012/03/21/google-patent-outlines-ads-targeted-to-environmental-conditions/http://www.engadget.com/2012/03/21/google-patent-outlines-ads-targeted-to-environmental-conditions/http://www.engadget.com/2012/03/21/google-patent-outlines-ads-targeted-to-environmental-conditions/#comments Image
The ad game is all about targeting: demographics, locations, keywords -- and really, few companies are more equipped to target users than Google. In case you were worried that the search giant doesn't have enough information to harvest, a newly surfaced patent outlines the company's interesting utilizing environmental conditions, including things like temperature, humidity, sound, light or air composition, in order to serve up advertisements to devices. Of course, as with other interesting ad patents from the company, the fact that Google applied doesn't necessary mean we'll be seeing this specific technology rolling out any time soon -- or ever, for that matter.

Google patent outlines ads targeted to 'environmental conditions' originally appeared on Engadget on Wed, 21 Mar 2012 16:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisingenvironmentgooglegoogle adsGoogleAdsmobilemobile adsMobileAdsmobilepostcrosspatentpatent applicationPatentApplicationtemperatureusptoWed, 21 Mar 2012 16:15:00 EST<![CDATA[Microsoft expands Internet Explorer push with new TV ad]]>http://www.engadget.com/2012/03/06/microsoft-expands-internet-explorer-push-with-new-tv-ad/http://www.engadget.com/2012/03/06/microsoft-expands-internet-explorer-push-with-new-tv-ad/http://www.engadget.com/2012/03/06/microsoft-expands-internet-explorer-push-with-new-tv-ad/#comments
Internet Explorer may still be the world's number one web browser, but Microsoft has a declining market share to deal with, as well as the small problem of folks hesitant to upgrade from an earlier version for one reason or another. The company's now making a new push to address both issues, however, and has today unveiled a relatively rare Internet Explorer TV commercial extolling the virtues of IE9. That ad continues the "beauty of web" campaign Microsoft has been promoting as of late, and focuses more on web-based apps and games than traditional web sites -- or, for that matter, the browser itself. What remains to be seen is just how big a marketing push Microsoft plans to put behind the new ad campaign, but it is an actual TV ad, not just a web ad. Press play above to render your own judgement.

Microsoft expands Internet Explorer push with new TV ad originally appeared on Engadget on Tue, 06 Mar 2012 02:24:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingcommercialieie9internet explorerinternet explorer 9InternetExplorerInternetExplorer9marketingmicrosoftminiposttv commercialTvCommercialvideoTue, 06 Mar 2012 02:24:00 EST<![CDATA[Face-recognizing billboard ad identifies gender: no boys allowed (video)]]>http://www.engadget.com/2012/02/24/face-recognizing-billboard-ad-identifies-gender-no-boys-allowed/http://www.engadget.com/2012/02/24/face-recognizing-billboard-ad-identifies-gender-no-boys-allowed/http://www.engadget.com/2012/02/24/face-recognizing-billboard-ad-identifies-gender-no-boys-allowed/#comments A new face recognition ad will only reveal its full contents to women. It uses a "high-definition" camera to scan people's faces, detecting their gender with an apparent 90 percent success rate. The charity, Plan UK, is looking to raise funds to sponsor education for girls living in developing countries; the outdoor display will run the full advert for female viewers, while men will get a brief glimpse followed by directions to the charity's website. It's aiming to demonstrate the limits put on young women in some countries -- and is a pretty admirable use of facial recognition technology. Well, it's not withholding pudding from minors. Check the bus display in action on the streets of London right after the break.

Continue reading Face-recognizing billboard ad identifies gender: no boys allowed (video)

Face-recognizing billboard ad identifies gender: no boys allowed (video) originally appeared on Engadget on Fri, 24 Feb 2012 08:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingcharityface recognitionface scanFaceRecognitionFaceScangenderno boys allowedNoBoysAllowedplan ukPlanUkvideoFri, 24 Feb 2012 08:44:00 EST<![CDATA[Qualcomm Krait S4 SoC fully benchmarked, diagnosed as 'insane']]>http://www.engadget.com/2012/02/21/qualcomm-krait-s4-soc-fully-benchmarked/http://www.engadget.com/2012/02/21/qualcomm-krait-s4-soc-fully-benchmarked/http://www.engadget.com/2012/02/21/qualcomm-krait-s4-soc-fully-benchmarked/#comments Qualcomm Krait S4 benchmarksWe've seen it, touched it and we fully expect it'll be turning heads in Barcelona next week, but until now Qualcomm's Krait chip has largely escaped the rigors of independent benchmarking. Fortunately, AnandTech has to come to our rescue once again with a characteristically thorough analysis at the source link. Those blue and green charts can speak for themselves, but if you're in a rush then here's the rub of it: the Krait truly is a next-gen SoC, with the dual-core 1.5GHz MSM8960-powered reference handset delivering an "insane performance advantage" of between 20 percent and 240 percent on CPU benchmarks. As we glimpsed recently, graphics performance is somewhat less ground-breaking but still very healthy, with the 28nm process allowing the Adreno 225 GPU to run at up to 400MHz, versus 266MHz on its Adreno 220 predecessor. Oh yes, this is going to be one mother of an MWC.

Qualcomm Krait S4 SoC fully benchmarked, diagnosed as 'insane' originally appeared on Engadget on Tue, 21 Feb 2012 07:51:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012adanandtechAndrew BynumAndrewBynumbenchmarkbenchmarkskraitmobile world congressmobilepostcrossMobileWorldCongressMSM8960mwcmwc 2012Mwc2012qualcommqualcomm snapdragon s4QualcommSnapdragonS4reference handsetReferenceHandsets4snapdragonTue, 21 Feb 2012 07:51:00 EST<![CDATA[ADZero bamboo smartphone prototypes hands-on (video)]]>http://www.engadget.com/2012/02/03/adzero-bamboo-smartphone-prototypes-hands-on/http://www.engadget.com/2012/02/03/adzero-bamboo-smartphone-prototypes-hands-on/http://www.engadget.com/2012/02/03/adzero-bamboo-smartphone-prototypes-hands-on/#comments

We were so beguiled by AD's bamboo-bound smartphone that we had to track down the designer to get some hands-on time with these work-in-progress prototypes. We met up with Kieron-Scott Woodhouse (pun unintended) and he offered to bring along several of the latest prototypes for us to get to grips with. While the finished product will arrive in the bamboo material but smoked to the darker finish. The darker model's button layout is also closer to what we can expect on the final device. The ADZero is still set to launch between the end of 2012 and the start of 2013. Sustainable smartphone fans can browse through our gallery below, or read up on the phone's journey -- and our impressions -- right after the break.

Gallery: ADZero bamboo smartphone prototypes hands-on

Continue reading ADZero bamboo smartphone prototypes hands-on (video)

ADZero bamboo smartphone prototypes hands-on (video) originally appeared on Engadget on Fri, 03 Feb 2012 14:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ADAD ZeroAdZeroadzero+bambooadzerobambooBambooBamboo SmartphoneBamboo UnibodyBambooSmartphoneBambooUnibodyBritain is AwesomeBritainIsAwesomeChinaDesignhands-oninterviewKieron-Scott WoodhouseKieron-scottWoodhousemobilepostcrossPrototypeUKvideoFri, 03 Feb 2012 14:28:00 EST<![CDATA[Comcast's extra ads ruin NFC championship game conclusion in some areas]]>http://www.engadget.com/2012/01/23/comcast-xfinity-ads-interrupt-nfc-championship/http://www.engadget.com/2012/01/23/comcast-xfinity-ads-interrupt-nfc-championship/http://www.engadget.com/2012/01/23/comcast-xfinity-ads-interrupt-nfc-championship/#comments
It wasn't just RIM that had designs on the limelight during the football action last night. Comcast commercials appeared over the NFC Championship game last night, thoughtfully playing over the climax of the match 'twixt the Giants and the 49ers. Frustrated fans who missed out on parts of the fourth quarter and overtime promptly began voicing dissent on the company's support forums. The Washington Post has a quote from spokesperson Amiee Metrick indicating the problems were due to a possible "equipment failure" at a local Fox affiliate, WTTG, resulting in the ill-timed ads reported in Washington D.C. We've heard that of customers receiving a $10 credit and an apology, but it seems unlikely to soothe the brow of those -- like the person who recorded video of the incident you can see after the break -- thinking of switching to FiOS.

Update: We've received a response from Comcast (included after the break), and updated the post to clarify the apparent breakdown was at local Fox affiliate WTTG.
[Thanks, John]

Continue reading Comcast's extra ads ruin NFC championship game conclusion in some areas

Comcast's extra ads ruin NFC championship game conclusion in some areas originally appeared on Engadget on Mon, 23 Jan 2012 15:22:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>49ersAdAdsAdvertsaffiliateBroadcastsComcastComcast XfinityComcastXfinityCommercialCommercialsErrorFoxgiantshdpostminiinsertInterruptedInterrupted BroadcastInterruptedBroadcastInterruptionInterruptionslocal affiliateLocalAffiliateNFCnfc championshipNfcChampionshipNFLovertimesportsvideoXfinityMon, 23 Jan 2012 15:22:00 EST<![CDATA[KDDI putting ads in the notification bar on Android phones]]>http://www.engadget.com/2012/01/23/kddi-putting-ads-in-the-notification-bar-on-android-phones/http://www.engadget.com/2012/01/23/kddi-putting-ads-in-the-notification-bar-on-android-phones/http://www.engadget.com/2012/01/23/kddi-putting-ads-in-the-notification-bar-on-android-phones/#comments KDDIImagine you're walking down the block when, suddenly, your phone goes off. You take it out of your pocket, unlock that sucker and pull down the notification bar to reveal... an ad! The idea of such a travesty is enough to make our blood (which is primarily just liquid caffeine and taurine at this point) boil. Disturbingly enough though, this isn't some terrifying dystopian Android future -- this is the reality for at least some KDDI au customers. The Japanese carrier bundles the au one Market on many of its handsets as an alternative to the standard Google offering, and a recent update to the third party app outlet has it sending ads as push notifications to users. It's similar to Airpush, a service that offers both push notifications and ads as homescreen icons, which suffered a serious backlash shortly after launching. Of course, the carrier market can't be removed (at least not without a little bit of hackery) which makes this a practically unforgivable offense. Oh, and a quick message to any American carriers considering a similar move: don't even think about it.

KDDI putting ads in the notification bar on Android phones originally appeared on Engadget on Mon, 23 Jan 2012 12:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsandroidau one marketAuOneMarketgooglejapankddikddi auKddiAumobilepostminipush adspush notificationsPushAdsPushNotificationsMon, 23 Jan 2012 12:55:00 EST<![CDATA[Samsung's master plan: the AdHub platform for Smart TVs]]>http://www.engadget.com/2012/01/09/samsungs-master-plan-the-adhub-platform-for-smart-tvs/http://www.engadget.com/2012/01/09/samsungs-master-plan-the-adhub-platform-for-smart-tvs/http://www.engadget.com/2012/01/09/samsungs-master-plan-the-adhub-platform-for-smart-tvs/#comments Cunning move, Sammy! Taking advantage of your Smart TV prominence to start up your own global ad platform is pure textbook, and calling it 'Samsung AdHub' is equally shrewd. It'll enable both mobile and big-screen smart TV app developers to embed ads that exploit features like HD and 3D, and Samsung -- never shy of talking money -- hopes it'll become a "lucrative new business model." The logical next step? A Kindle-style discount on that nice little TV set in the picture, please.

Samsung's master plan: the AdHub platform for Smart TVs originally appeared on Engadget on Mon, 09 Jan 2012 09:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad platformadhubAdPlatformadvertisementsadvertisingadvertsappapp developersAppDevelopershdpostcrossplatformsamsungsamsung adhubsamsung smart tvSamsungAdhubSamsungSmartTvsmart tvsmart tv appsmart tv appsSmartTvSmartTvAppSmartTvAppsMon, 09 Jan 2012 09:30:00 EST<![CDATA[Vizio flashes a sleek new HDTV design in Rose Bowl ad, we'll see more at CES (video)]]>http://www.engadget.com/2012/01/03/vizio-new-hdtv-rose-bowl-ad/http://www.engadget.com/2012/01/03/vizio-new-hdtv-rose-bowl-ad/http://www.engadget.com/2012/01/03/vizio-new-hdtv-rose-bowl-ad/#comments For the second year in a row, it looks like Vizio has taken advantage of its sponsorship of the Rose Bowl to tease a new product -- last year it was an Android tablet, and the 2012 game brought this new display design. It flashes around :25 into the ad (embedded after the break), and while there's no details on exactly what it might be, we know Vizio had plenty of Google TV tech to show off last year, and after a year of development plus the release of Google TV 2.0, it may have decided to match Sony's funky TV setup with an interesting stand of its own. Whether there's Android, OLED or any other new tech to be found in the flat-panel we'll surely find out more in just a few days once CES 2012 gets underway.

Continue reading Vizio flashes a sleek new HDTV design in Rose Bowl ad, we'll see more at CES (video)

Vizio flashes a sleek new HDTV design in Rose Bowl ad, we'll see more at CES (video) originally appeared on Engadget on Tue, 03 Jan 2012 00:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementcesces 2012Ces2012displayhdpostminihdtvrose bowlRoseBowlvideovizioTue, 03 Jan 2012 00:55:00 EST<![CDATA[Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video)]]>http://www.engadget.com/2011/12/15/google-outs-two-new-galaxy-nexus-commercials-touts-face-unlock/http://www.engadget.com/2011/12/15/google-outs-two-new-galaxy-nexus-commercials-touts-face-unlock/http://www.engadget.com/2011/12/15/google-outs-two-new-galaxy-nexus-commercials-touts-face-unlock/#comments Go figure -- it's Galaxy Nexus day. Again. And as such, Google has just pushed out two new commercials in its "Calling all..." series. The new spots tout the new smartphone's Face Unlock feature as well as Google+ Hangouts, where Ice Cream Sandwich is proudly showcased. We'd bother explaining more, but we're pretty sure the two play buttons after the break are more than sufficient.

Continue reading Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video)

Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video) originally appeared on Engadget on Thu, 15 Dec 2011 11:49:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>4g4g lte4gLteadadsadvertisementadvertisingcommercialfacesgalaxy nexusGalaxyNexusgooglehangoutshangoverltemobilepostmininexussamsungvideoThu, 15 Dec 2011 11:49:00 EST<![CDATA[Samsung takes aim at Apple with Australian Galaxy Tab ad, credits Cupertino for its popularity]]>http://www.engadget.com/2011/12/15/samsung-takes-aim-at-apple-with-australian-galaxy-tab-ad-credit/http://www.engadget.com/2011/12/15/samsung-takes-aim-at-apple-with-australian-galaxy-tab-ad-credit/http://www.engadget.com/2011/12/15/samsung-takes-aim-at-apple-with-australian-galaxy-tab-ad-credit/#comments
Now that the Galaxy Tab 10.1 has been cleared for sale in Australia, Samsung is taking the opportunity to publicly celebrate its courtroom victory, at Apple's expense. Exhibit A: a local newspaper ad that flatly brands Sammy's slate as "the tablet Apple tried to stop." The spot, which ran in the Sun-Herald this week, came just a few days before Samsung Australia's mobile head openly credited Cupertino for making the Galaxy Tab a "household name." Speaking to the Sydney Morning Herald, Samsung Australia's vice president of telecommunications, Tyler McGee, declined to say how much his company lost in sales revenue due to Apple's temporary injunction, but was more than willing to laud the iPad maker for inadvertently turning the spotlight on the Galaxy Tab. "At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," McGee explained. The exec went on to say that the manufacturer is bringing to market "as many units as we can," since it expects the device to be in "short supply against the demand." To the courtroom victor go to the spoils -- including, apparently, bragging rights.

Samsung takes aim at Apple with Australian Galaxy Tab ad, credits Cupertino for its popularity originally appeared on Engadget on Thu, 15 Dec 2011 05:12:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingappleaustraliabusinesscourtgalaxy tabGalaxyTabinjunctionipadlawlawsuitlegalmarketingnewspaperpatentpatent lawsuitpatent warPatentLawsuitPatentWarsalessamsungsamsung galaxy tabSamsungGalaxyTabTyler McGeeTylerMcgeeThu, 15 Dec 2011 05:12:00 EST<![CDATA[Ads will possess your phone using subliminal sound waves]]>http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/#comments Er, we don't want to sensationalize this or anything, but your phone could soon be at the mercy of inaudible sound pulses that trigger location-specific ads, sales promotions and other potentially demonic notifications. Unlike normal advertising within apps, and also different to sound-responsive apps like Shazam and Shopkick, a new platform called Sonic Notify is meant to work discreetly in the background, without the need for any user activation. Its creators, NY-based digital agency Densebrain, plan to attach small high-frequency sound-emitting beacons to store shelves, which will "set people's phones off" when they stand in front of a particular product. It's not clear how the platform might affect your battery life, or why you wouldn't just disable it at the first inopportune alert, but drug stores, TV networks and big players like Proctor & Gamble are nevertheless said to be gripped by the concept.

Ads will possess your phone using subliminal sound waves originally appeared on Engadget on Fri, 09 Dec 2011 08:41:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingcellphonecommercialdensebraininaudiblemobilenotificationsProctor and GambleProctorAndGamblepromopromotionsmartphonesonic notifySonicNotifystorestoressubliminalsubliminal advertisingSubliminalAdvertisingFri, 09 Dec 2011 08:41:00 EST<![CDATA[Kogan advertises Samsung LCDs in its HDTVs, Samsung would rather not take credit]]>http://www.engadget.com/2011/12/06/kogan-advertises-samsung-lcds-in-its-hdtvs-samsung-would-rather/http://www.engadget.com/2011/12/06/kogan-advertises-samsung-lcds-in-its-hdtvs-samsung-would-rather/http://www.engadget.com/2011/12/06/kogan-advertises-samsung-lcds-in-its-hdtvs-samsung-would-rather/#comments It won't be shocking to most in the electronics industry, but the rest of the world probably doesn't realize that many products use components from other manufacturers and even direct competitors. So much like most hard drives are made by one of only a few companies, there are only about four LCD panel manufacturers. But just because it's Samsung inside doesn't make it the same, and in that vein Samsung took pause with the Australian value-minded brand, Kogan, when its commercial very plainly exposed just who makes the panels in its TVs . The cease and desist notice didn't sit well with Ruslan Kogan, who claims his company never agreed to obscure that fact and that he wouldn't "conceal the truth from the public." While we usually wish everyone could just get along, we can totally see where Samsung is coming from on this one, as there is far more involved in making a quality TV, beyond sourcing a great panel.

Continue reading Kogan advertises Samsung LCDs in its HDTVs, Samsung would rather not take credit

Kogan advertises Samsung LCDs in its HDTVs, Samsung would rather not take credit originally appeared on Engadget on Tue, 06 Dec 2011 02:07:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementaustraliabrand powerBrandPowerHDhdpostminiHDTVKoganlawsuitlcdSamsungTVTue, 06 Dec 2011 02:07:00 EST<![CDATA[Samsung teases flexible, transparent display in concept video]]>http://www.engadget.com/2011/12/05/samsung-teases-flexible-transparent-display-in-concept-video/http://www.engadget.com/2011/12/05/samsung-teases-flexible-transparent-display-in-concept-video/http://www.engadget.com/2011/12/05/samsung-teases-flexible-transparent-display-in-concept-video/#comments
Samsung's flexible display technology isn't slated to hit the market until 2012, but the Korean manufacturer is already giving us a glimpse of how it may transform our lives, with a freshly released concept video. Yes, it's just a concept ad, and a relatively brief one at that, but it still paints a pretty mouth-watering portrait -- one full of transparent, flexible screens, smartphone-tablet hybrids, and augmented reality. Check it out for yourself, after the break.

Continue reading Samsung teases flexible, transparent display in concept video

Samsung teases flexible, transparent display in concept video originally appeared on Engadget on Mon, 05 Dec 2011 09:47:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementAMOLEDARaugmented realityAugmentedRealitycommercialconceptconcept videoConceptVideoflexible displayFlexibleDisplayproductionsamsungsmartphonetabletteaseteaservideoMon, 05 Dec 2011 09:47:00 EST<![CDATA[Verizon's LTE-enabled Galaxy Nexus priced at $200?]]>http://www.engadget.com/2011/11/25/verizons-lte-enabled-galaxy-nexus-priced-at-200/http://www.engadget.com/2011/11/25/verizons-lte-enabled-galaxy-nexus-priced-at-200/http://www.engadget.com/2011/11/25/verizons-lte-enabled-galaxy-nexus-priced-at-200/#comments
We're still not sure when the Samsung Galaxy Nexus will arrive on Verizon, but a new flash ad may have just revealed its price. Spotted by Smart Keitai, the above ad has reportedly been making the rounds on sites like Android Police, Phandroid and Droid Forums, offering an LTE-enabled version of Sammy's new handset at a price of $200 on a two-year contract -- notably lower than previously rumored, and well below Verizon's price points for its other high-end devices. At the time of this writing, the page's "Learn More" link isn't activated, but its URL appears to include an inexplicable November 29th dateline, suggesting that the ad, if indeed legit, may have leaked earlier than intended. We'll obviously have to wait a bit longer before we know whether this rumored pricing holds up, but we'll be sure to keep you abreast of the latest.

[Thanks, Eagon]

Verizon's LTE-enabled Galaxy Nexus priced at $200? originally appeared on Engadget on Fri, 25 Nov 2011 05:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>4Gadadvertisementavailabilityflash advertisementFlashAdvertisementgalaxy nexusGalaxyNexusice cream sandwichIceCreamSandwichleakLTELTE galaxy nexusLteGalaxyNexusmobilepostminipop upPopUppricerumorsamsungsamsung galaxy nexusSamsungGalaxyNexusverizonverizon wirelessVerizonWirelessFri, 25 Nov 2011 05:15:00 EST<![CDATA[Google promises 'greater transparency' for targeted ads, gives users more control over them]]>http://www.engadget.com/2011/11/01/google-promises-greater-transparency-for-targeted-ads-gives-u/http://www.engadget.com/2011/11/01/google-promises-greater-transparency-for-targeted-ads-gives-u/http://www.engadget.com/2011/11/01/google-promises-greater-transparency-for-targeted-ads-gives-u/#comments
Chances are you've visited at least one Google site or another today, and chances are you were delivered some ads tailored just for you while you were there. Exactly how those ads got from the advertiser to you hasn't always been clear, but Google's now announced a new effort that it promises will provide "greater transparency and choice" regarding the ads you see. The most immediate change is a new "Why this ad?" link that will be displayed in search results and on Gmail -- click on it and Google provides a brief explanation of how that particular ad came to appear on your screen (based on your current search terms, your location, etc.). You'll also soon be able to access a new Ads Preference Manager, which will let you block specific advertisers or opt out of personalized ads entirely. Google says those options will be appearing "over the coming weeks," but you can get a peek at what's in store in the video after the break.

Continue reading Google promises 'greater transparency' for targeted ads, gives users more control over them

Google promises 'greater transparency' for targeted ads, gives users more control over them originally appeared on Engadget on Tue, 01 Nov 2011 15:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementsadvertisingadwordsgmailgooglegoogle adsGoogleAdssearchtargetedtargeted adsTargetedAdsvideoTue, 01 Nov 2011 15:58:00 EST<![CDATA[New Samsung Galaxy Note ad: freedom's just a stylus away (video)]]>http://www.engadget.com/2011/10/25/new-samsung-galaxy-note-ad-freedoms-just-a-stylus-away-video/http://www.engadget.com/2011/10/25/new-samsung-galaxy-note-ad-freedoms-just-a-stylus-away-video/http://www.engadget.com/2011/10/25/new-samsung-galaxy-note-ad-freedoms-just-a-stylus-away-video/#comments Ever wanted to soar majestically through the clouds? Good news, freedom from your earthly ties is a 5.3-inch display and S Pen away. All that and more in the Galaxy Note ad after the break -- though as we can attest, the whole creating beautiful landscapes thing isn't quite as easy as Samsung's simulated images make it out to be. No one ever said freedom was simple.

Continue reading New Samsung Galaxy Note ad: freedom's just a stylus away (video)

New Samsung Galaxy Note ad: freedom's just a stylus away (video) originally appeared on Engadget on Tue, 25 Oct 2011 15:54:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementandroidcommercialgalaxy noteGalaxyNoteminipostsamsungsamsung galaxysamsung galaxy noteSamsungGalaxySamsungGalaxyNotevideoTue, 25 Oct 2011 15:54:00 EST<![CDATA[Siri, when will you run your first television ad?]]>http://www.engadget.com/2011/10/20/siri-when-will-you-run-your-first-television-ad/http://www.engadget.com/2011/10/20/siri-when-will-you-run-your-first-television-ad/http://www.engadget.com/2011/10/20/siri-when-will-you-run-your-first-television-ad/#comments
...after the break.

[Thanks everyone who sent this in]

Continue reading Siri, when will you run your first television ad?

Siri, when will you run your first television ad? originally appeared on Engadget on Thu, 20 Oct 2011 22:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adappleFakingfaking itFakingItios 5Ios5iphoneiphone 4sIphone4smobilepostminisirisiri tv adSiriTvAdtelevisiontv adTvAdvideoThu, 20 Oct 2011 22:02:00 EST<![CDATA[First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful]]>http://www.engadget.com/2011/10/11/first-nokia-800-ads-spotted-announcing-the-arrival-wp7-for-finn/http://www.engadget.com/2011/10/11/first-nokia-800-ads-spotted-announcing-the-arrival-wp7-for-finn/http://www.engadget.com/2011/10/11/first-nokia-800-ads-spotted-announcing-the-arrival-wp7-for-finn/#comments Nokia 800 ads Nokia keeps promising that its first Windows Phone 7 device will be shipping by the end of the year and, though the company is cutting it close, we may actually see that vow fulfilled. It's already been caught in spy shots a few times over, but now marketing materials for the Nokia 800 have started to leak out. With Nokia World only a few weeks away, it makes sense that the Finnish manufacturer would want a campaign ready to roll. The ads for what was formerly known only as Sea Ray talk up WP7's social features, with one declaring "Take, tag, sort and share. All in a flash." It's hardly a confirmation, but this is as good as sign as we've seen that Nokia will actually deliver us a little slice of Mango before it's time to buy a new calendar.

[Thanks to everyone who sent this in]

First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful originally appeared on Engadget on Tue, 11 Oct 2011 11:43:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad campaignad campaignsAdCampaignAdCampaignsadsmangomobilepostcrossnokianokia 800Nokia800sea raySeaRaywindows phonewindows phone 7windows phone 7.5windows phone 7.5 mangowindows phone mangoWindowsPhoneWindowsPhone7WindowsPhone7.5WindowsPhone7.5MangoWindowsPhoneMangowp7Tue, 11 Oct 2011 11:43:00 EST<![CDATA[HP promotes '$40 billion' PC business spin-off with new series of ads]]>http://www.engadget.com/2011/08/31/hp-promotes-40-billion-pc-business-spin-off-with-new-series-o/http://www.engadget.com/2011/08/31/hp-promotes-40-billion-pc-business-spin-off-with-new-series-o/http://www.engadget.com/2011/08/31/hp-promotes-40-billion-pc-business-spin-off-with-new-series-o/#comments Before today, HP had only expressed that it "will consider a broad range of options" for the future of its Personal Systems Group; and now, said company's released a series of ads to confirm its intention to spin it off into a separate company. Amidst the lovely (and ironic) mention of HP's long-lived success with its $40 billion PC business, the underlying message here is all about "staying focused on our customer needs" and to "better anticipate change" -- much like being a start-up all over again, as suggested by Executive Vice President Todd Bradley on HP's website. Of course, the customer in question here is likely from the enterprise sector, as we've all learned from CEO Leo Apotheker's interview at D9, the death of HP's webOS devices, and the pending acquisition of Autonomy. Still, we've yet to hear more concrete plans or even figure out who the potential buyers might be (if any), but for now, you can take a gander at HP's "sample ad" after the break.

Continue reading HP promotes '$40 billion' PC business spin-off with new series of ads

HP promotes '$40 billion' PC business spin-off with new series of ads originally appeared on Engadget on Wed, 31 Aug 2011 15:09:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adhppc businessPcBusinesspersonal systems groupPersonalSystemsGrouppsgspin offSpinOffTodd BradleyToddBradleyWed, 31 Aug 2011 15:09:00 EST<![CDATA[Droid Bionic ad has pretty much everything but a phone (video)]]>http://www.engadget.com/2011/08/24/droid-bionic-ad-has-pretty-much-everything-but-a-phone-video/http://www.engadget.com/2011/08/24/droid-bionic-ad-has-pretty-much-everything-but-a-phone-video/http://www.engadget.com/2011/08/24/droid-bionic-ad-has-pretty-much-everything-but-a-phone-video/#comments The new Droid Bionic ad sure has it all: a Portman-esque lady in an illuminated leather blouse, brandishing a giant sword against a Terminator-looking 'bot shooting lasers from his hands, all taking place in some crazy sky coliseum thing. As for the actual handset? Not so much on that front, save for a name at the end and a promised September release date -- oh, and the implied promise that the phone will literally slice the heads off of its Android brethren. Video after the break.

Continue reading Droid Bionic ad has pretty much everything but a phone (video)

Droid Bionic ad has pretty much everything but a phone (video) originally appeared on Engadget on Wed, 24 Aug 2011 16:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingandroidcommercialdroid bionicDroidBionicmobilepostcrossmotorolaverizonvideoWed, 24 Aug 2011 16:01:00 EST<![CDATA[UK Advertising Authority smacks Motorola for misleading Atrix advert (video)]]>http://www.engadget.com/2011/08/24/uk-advertising-authority-smacks-motorola-for-misleading-atrix-ad/http://www.engadget.com/2011/08/24/uk-advertising-authority-smacks-motorola-for-misleading-atrix-ad/http://www.engadget.com/2011/08/24/uk-advertising-authority-smacks-motorola-for-misleading-atrix-ad/#comments
Oh dear. Remember Motorola's advert claiming the Atrix was the "world's most powerful smartphone?" Well it's now been banned in the UK by the Advertising Standards Authority. Viewers complained about the misleading phrase as the Galaxy S II has a faster 1.2 GHz processor, compared to Atrix's 1GHz. Moto said it meant "powerful" in the sense it could drive various devices -- the ASA didn't agree, since the phrase was read out over the final shot in the advert, where the phone appears in isolation. It ruled that as such, the advert was misleading and can only reappear on UK TV with the contentious phrase removed. Armchair adjudicators can decide for themselves in the video after the break.

Continue reading UK Advertising Authority smacks Motorola for misleading Atrix advert (video)

UK Advertising Authority smacks Motorola for misleading Atrix advert (video) originally appeared on Engadget on Wed, 24 Aug 2011 15:12:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AdAdsAdvertAdvertising Standards AuthorityAdvertisingStandardsAuthorityASABanBannedBanned AdsBannedAdsmobilepostcrossMotorolaMotorola AtrixMotorola Atrix 4GMotorola Atrix 4G Banned AdvertMotorolaAtrixMotorolaAtrix4gMotorolaAtrix4gBannedAdvertvideoWed, 24 Aug 2011 15:12:00 EST<![CDATA[Sony's Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)]]>http://www.engadget.com/2011/08/11/sonys-face-to-avatar-blimp-soars-through-siggraph-melts-the-he/http://www.engadget.com/2011/08/11/sonys-face-to-avatar-blimp-soars-through-siggraph-melts-the-he/http://www.engadget.com/2011/08/11/sonys-face-to-avatar-blimp-soars-through-siggraph-melts-the-he/#comments Telepresence, say hello to your future. Humans, say hello to the next generation of Chancellor Sutler. All jesting aside, there's no question that Big Brother came to mind when eying Sony Computer Science Laboratories' Face-to-Avatar concept at SIGGRAPH. For all intents and purposes, it's a motorized blimp with a front-facing camera, microphone, a built-in projector and a WiFi module. It's capable of hovering above crowds in order to showcase an image of what's below, or displaying an image of whatever's being streamed to its wireless apparatus. The folks we spoke to seemed to think that it was still a few years out from being in a marketable state, but we can think of a few governments who'd probably be down to buy in right now. Kidding. Ominous video (and static male figurehead) await you after the break.

Gallery: Sony's Face-to-Avatar blimp soars through SIGGRAPH 2011

Continue reading Sony's Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)

Sony's Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video) originally appeared on Engadget on Thu, 11 Aug 2011 13:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingavatarblimpcameraconceptface to avatarface-to-avatarFaceToAvatarhands-onmarketingprivacyprojectorprototyperesearchsiggraphsiggraph 2011Siggraph2011sonytelepresencevideowebcamweirdThu, 11 Aug 2011 13:30:00 EST<![CDATA[Sony's latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing]]>http://www.engadget.com/2011/07/19/sonys-latest-tablet-teaser-plunges-deeper-into-the-rabbit-hole/http://www.engadget.com/2011/07/19/sonys-latest-tablet-teaser-plunges-deeper-into-the-rabbit-hole/http://www.engadget.com/2011/07/19/sonys-latest-tablet-teaser-plunges-deeper-into-the-rabbit-hole/#comments Ready for yet another S1 / S2 teaser video that tells you more about the marketing team's potential extra-curricular indulgences and absolutely nothing new about the tablets? Well, drop those tabs and strap in for some doll-voiced la la la's as Sony leads us even deeper into the late-night realm of desktop toys and the tablets they love. Shots of the stylish slates displaying video and gaming functionality are all but hidden in a "filled with fun" maze of booby-trap triggered contraptions. It's a romp through the sort of endearing Tim Burton-esque, high-art nightmare Sony's dabbled in for past Playstation campaigns -- so we're not too surprised. Hit the break to hitch a ride on this video wonderland.

Continue reading Sony's latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing

Sony's latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing originally appeared on Engadget on Tue, 19 Jul 2011 13:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adandroidballcommercialhoneycombhoneycomb tabletHoneycombTablets1s2sonysony s1sony s1 s2sony s2sony tabletSonyS1SonyS1S2SonyS2SonyTablettabletteaseteaservideoTue, 19 Jul 2011 13:33:00 EST<![CDATA[Vitamin Water bus-stop ad lets devices juice-up before the commute]]>http://www.engadget.com/2011/07/17/vitamin-water-bus-stop-ad-lets-devices-juice-up-before-the-commu/http://www.engadget.com/2011/07/17/vitamin-water-bus-stop-ad-lets-devices-juice-up-before-the-commu/http://www.engadget.com/2011/07/17/vitamin-water-bus-stop-ad-lets-devices-juice-up-before-the-commu/#comments
Battery running low during the rush-hour commute? Glacéau's Vitamin Water Energy Bus Shelter by Crispin Porter & Bogusky wants to help you get charged while you're waiting to board. The new billboards feature a bottle of the vitamin / caffeine-packing drink, sporting a triple-USB port, which you can plug your devices into for some extra juice. Apparently, you'll be seeing these if your daily public-transit hustle takes you through the fine cities of Boston, New York, Chicago or Los Angeles -- we'd imagine owners of HTC's Thunderbolt will find them very useful.

Vitamin Water bus-stop ad lets devices juice-up before the commute originally appeared on Engadget on Sun, 17 Jul 2011 03:27:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingapplebostonbus stopBus stop adBusStopBusStopAdchargechargerchargingEnergy Bus ShelterEnergyBusShelterideviceipadipodipod touchIpodTouchlalos angelesLosAngelesmarketingnew yorkNewYorknyusbusb chargingUsbChargingvitamin watervitamin water adVitamin Water Energy Bus ShelterVitaminWaterVitaminWaterAdVitaminWaterEnergyBusShelterSun, 17 Jul 2011 03:27:00 EST<![CDATA[Nokia prepping $120 million ad campaign ahead of Windows Phone launch?]]>http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/#comments With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, "We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products." Awkwardly executed "leaks," on the other hand, are an entirely different matter.

[Thanks, John]

Nokia prepping $120 million ad campaign ahead of Windows Phone launch? originally appeared on Engadget on Wed, 13 Jul 2011 12:47:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad campaignAdCampaignadvertisingadvertising campaignAdvertisingCampaigncampaigncellphonecommercialmicrosoftmobilemoneynokianokia microsoftNokiaMicrosoftphonesmartphonestephen elopStephenElopwindowswindows phoneWindowsPhoneWed, 13 Jul 2011 12:47:00 EST<![CDATA[Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139]]>http://www.engadget.com/2011/07/13/amazon-kindle-3g-gets-atandt-sponsored-ad-supported-option-priced/http://www.engadget.com/2011/07/13/amazon-kindle-3g-gets-atandt-sponsored-ad-supported-option-priced/http://www.engadget.com/2011/07/13/amazon-kindle-3g-gets-atandt-sponsored-ad-supported-option-priced/#comments Good news: now you can pick up an Amazon Kindle 3G for the same price as the Kindle WiFi. Naturally, there's a catch here: ads, ads, ads -- but you've gotten pretty good at tuning those things out anyway, right? The online retail giant announced today the availability of the Kindle 3G with Special Offers, priced at $139 (down from $189 for the ad-free version) -- best of all, that price includes the 3G subscription, which won't cost you a thing, if you're willing to wade through "money saving offers" and some adtastic screensavers. The new option joins the already announced ad-support WiFi model, which will run you $114 and replaces the $164 non-AT&T-sponsored 3G version. Press after the break.

Update: As Ahecht pointed out in comments, this new, cheaper Kindle is actually a replacement for the older ad-supported 3G model.

Continue reading Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139

Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139 originally appeared on Engadget on Wed, 13 Jul 2011 10:42:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad supportedadsAdSupportedadvertisingamazonatte booke bookse readere readerse-booke-bookse-readere-readerskindleWed, 13 Jul 2011 10:42:00 EST<![CDATA[Redesigned Droid Bionic wants to fight you, shows up in leaked Best Buy ad]]>http://www.engadget.com/2011/07/06/redesigned-droid-bionic-wants-to-fight-you-shows-up-in-leaked-b/http://www.engadget.com/2011/07/06/redesigned-droid-bionic-wants-to-fight-you-shows-up-in-leaked-b/http://www.engadget.com/2011/07/06/redesigned-droid-bionic-wants-to-fight-you-shows-up-in-leaked-b/#comments Motorola has sure been taking its sweet time with the Droid Bionic. But hey -- better late than busted, right? We got some hands-on time with the LTE handset way back in January, only to get word in April that the device was going back into hiding while the company made "several enhancements." Rumors about said improvements have popped up in the meantime, and the device has made an appearance on the FCC, but Motorola hasn't done all that much talking about the upcoming smartphone. Looks like the handset may finally be getting its day in the sun -- a newly-leaked Best Buy ad offers up some familiar specs and tough-talking advertising copy, as well as the enticing and vaguely threatening promise that the Bionic is "coming soon." It's worth noting that a Droid Bionic accessory page has been live at Best Buy since February, but sadly, not even this ad gets us closer to a cemented release date.

Redesigned Droid Bionic wants to fight you, shows up in leaked Best Buy ad originally appeared on Engadget on Wed, 06 Jul 2011 14:16:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>4gadbest buyBestBuydroiddroid bionicDroidBionicltemorotola droidMorotolaDroidmotomoto droidMotoDroidmotorolamotorola droid bionicMotorolaDroidBionicverizonWed, 06 Jul 2011 14:16:00 EST<![CDATA[Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda]]>http://www.engadget.com/2011/07/06/coca-colas-green-billboard-consumes-carbon-dioxide-like-so-much/http://www.engadget.com/2011/07/06/coca-colas-green-billboard-consumes-carbon-dioxide-like-so-much/http://www.engadget.com/2011/07/06/coca-colas-green-billboard-consumes-carbon-dioxide-like-so-much/#comments Sure, we've seen plenty of cool billboard features over the years, from facial recognition to interactive Pong games, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above 60 by 60 foot billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year, for a combined total of 46,800 pounds. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. No word on when it might be greening up more skylines around the world. Press release below.

Continue reading Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda

Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda originally appeared on Engadget on Wed, 06 Jul 2011 13:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementbillboardbillboardscoca-colacokeenvironmentgreenPhilippinesplantspollutionrecyclingworld wildlife fundWorldWildlifeFundwwfWed, 06 Jul 2011 13:57:00 EST<![CDATA[Sony's new tablet teaser is just as hypnotic as the first (video)]]>http://www.engadget.com/2011/07/05/sonys-new-tablet-teaser-is-just-as-hypnotic-as-the-first-video/http://www.engadget.com/2011/07/05/sonys-new-tablet-teaser-is-just-as-hypnotic-as-the-first-video/http://www.engadget.com/2011/07/05/sonys-new-tablet-teaser-is-just-as-hypnotic-as-the-first-video/#comments Before stumbling back to work this morning, you might wanna take a minute to give your neurons a well-deserved massage with this new teaser for Sony's S1 and S2 tablets. Much like last month's spellbinding ad, this sequel features plenty of balls, levers and bizarre figurines moving together in serpentine synergy. If you look closely, you might even spot one of Sony's Honeycomb slates. This is only the second installation in what could very well be a never-ending series -- but we'd be OK with that, because these clips make our brains happy. Click play to get the ball rolling and let the symphony begin.

Continue reading Sony's new tablet teaser is just as hypnotic as the first (video)

Sony's new tablet teaser is just as hypnotic as the first (video) originally appeared on Engadget on Tue, 05 Jul 2011 10:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adandroidballcommercialhoneycombhoneycomb tabletHoneycombTablets1s2sonysony s1sony s1 s2sony s2sony tabletSonyS1SonyS1S2SonyS2SonyTablettabletteaseteaservideoTue, 05 Jul 2011 10:28:00 EST<![CDATA[Skype for iPad leaked in promo video]]>http://www.engadget.com/2011/06/24/skype-for-ipad-leaked-in-promo-video-video/http://www.engadget.com/2011/06/24/skype-for-ipad-leaked-in-promo-video-video/http://www.engadget.com/2011/06/24/skype-for-ipad-leaked-in-promo-video-video/#comments Skype lets iPad app out of the bag in leaked ad (video) If you've lost sleep over the lack of a dedicated Skype app for your iPad, you can rest easy tonight knowing somewhere out there it does exist -- or at least a promo video does. Earlier today, someone over at Skype unintentionally (we assume) posted what looks like an ad for a real-deal app for the iOS slab. Of course, the evidence has since been pulled, but you can check out a ripped version (sans audio) after the break. It looks like the days of blowing up ye ole iPhone Skype are numbered.

Update: The folks over at TUAW had a chat with Skype's Rick Osterloh about the iPad app, and he says you can expect most of the functionality to carry over from the iPhone. There are, unfortunately, a few desktop features, like file sharing, that won't make an appearance. Sadly, Osterloh didn't spill the release-date beans.

Continue reading Skype for iPad leaked in promo video

Skype for iPad leaked in promo video originally appeared on Engadget on Fri, 24 Jun 2011 16:12:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingappappsipadipad appipad appsiPad skype appiPad2IpadAppIpadAppsIpadSkypeAppleaked videoLeakedVideoskypeskype appskype appsSkypeAppSkypeAppsvideovideo callvideo callingvideo callsvideo demovideo leakVideoCallVideoCallingVideoCallsVideoDemoVideoLeakFri, 24 Jun 2011 16:12:00 EST<![CDATA[Verizon video shows an unannounced tablet, could it be the Xoom 2? (update: it's back!)]]>http://www.engadget.com/2011/06/17/pulled-verizon-video-shows-an-unannounced-tablet-could-it-be-th/http://www.engadget.com/2011/06/17/pulled-verizon-video-shows-an-unannounced-tablet-could-it-be-th/http://www.engadget.com/2011/06/17/pulled-verizon-video-shows-an-unannounced-tablet-could-it-be-th/#comments Oh Verizon, did you just spill confidential information all over your YouTube channel? The guys over at Droid-Life spotted a VZW ad starring a mysterious new Honeycomb tablet, which to our ninja-trained eyes looks to exhibit many of the design elements of Motorola's Xoom. It could, of course, be just about anything, given that Verizon yanked the video almost as soon as the above screengrab was lifted, but the rear of this 10(ish)-inch tablet looks very much like a Xoom designed to be used in portrait orientation. We know Moto has a Xoom 2 cooking in the oven and it's not unreasonable to surmise that Verizon is putting together the finishing touches on a promo campaign for it. Now if only we could get a look at that video with our own eyes...

Update: The video is back! Watch it after the break.

Continue reading Verizon video shows an unannounced tablet, could it be the Xoom 2? (update: it's back!)

Verizon video shows an unannounced tablet, could it be the Xoom 2? (update: it's back!) originally appeared on Engadget on Fri, 17 Jun 2011 11:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertandroidandroid 2.3Android2.3honeycombleakmotomotorolaspeculationtabletverizonverizon wirelessVerizonWirelessvideovzwxoomxoom 2Xoom2Fri, 17 Jun 2011 11:14:00 EST<![CDATA[Huawei MediaPad debuts in weird, confusing video ad]]>http://www.engadget.com/2011/06/14/huawei-mediapad-debuts-in-weird-confusing-video-ad/http://www.engadget.com/2011/06/14/huawei-mediapad-debuts-in-weird-confusing-video-ad/http://www.engadget.com/2011/06/14/huawei-mediapad-debuts-in-weird-confusing-video-ad/#comments
There's a fine balance to be struck when you want to drum up interest in a device but not release too much information before its official launch. Huawei did that very nicely with its first MediaPad teaser image last week, showing us only the tablet lounging casually atop the desk of a surely sophisticated businessman. Today we've come across a followup video that also lets us peek the pad's rear -- which looks just about identical to the one on the company's Ideos S7 Pro -- but also confuses the hell out of us with its, erm, narrative. You'll have to just jump beyond the break and be befuddled with us. The MediaPad should get its proper launch in just under a week, on June 20th, though Huawei's Facebook page already shows an Android Honeycomb screenshot on it and our rough estimation from the video places the screen size at 7 inches. Not that we ever get to see it, cursed uninformative teasers!

Continue reading Huawei MediaPad debuts in weird, confusing video ad

Huawei MediaPad debuts in weird, confusing video ad originally appeared on Engadget on Tue, 14 Jun 2011 07:09:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertandroidcommercialhoneycombhuaweihuawei mediapadHuaweiMediapadmediapadpadpromoslatetabletvideoTue, 14 Jun 2011 07:09:00 EST