Surely, by now you've seen the brilliance of Ratchet & Clank: Size Matters' television spot. Like Size Matters, this commercial expands upon previous iterations. Does the "wacky weapon" idea from the PS2 commercials work for you? It certainly did for me.See also:PSP Fanboy review: Ratchet &am...

February 19th 2007 at 11:30am 0 Comments
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Gaming site Jeux France has uploaded this Japanese ad for the Wii version of Cooking Mama. Since Nintendo's video commercials, which point the camera at the players themselves, would not translate effectively as a stationary print advertisement, publisher Taito has decided to rotate the camera 180...

December 27th 2006 at 3:25pm 0 Comments

Joystiq has a regular series called "Ad critic," in which you, the reader, can critique the ads released by sometimes foolish publishers.Sony's notorious for one marketing blunder after another. I wasn't a big fan of their previous ad campaign, featuring some racially insensitive squirrels. Sony's...

August 27th 2006 at 11:35am 0 Comments
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For this installation of ad critic, we're looking at what may be the first print ad for Nintendo's Wii console ripped from the pages of German gaming-mag GAMES AKTUELL and a Canadian film festival program (and coming to us via Go Nintendo). While there is some debate regarding the authenticity of th...

July 21st 2006 at 7:55pm 0 Comments
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One of the nice things about hanging on to old gaming magazines is the archive of classic ads they provide. I found this promo for the original Perfect Dark in the 10th anniversary issue of Entertainment Weekly (Spring 2000). Rare's sultry heroine is ready for war against the evil dataDyne corporati...

July 15th 2006 at 3:05pm 0 Comments
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We've decided to run ad critic early this week after this one landed on our doorsteps. The latest in a long line of questionable marketing decisions by Sony, this ad -- gracing the streets of Amsterdam and the Dutch PSP site -- promotes the upcoming white PSP with the racially charged image of a whi...

July 4th 2006 at 6:30pm 0 Comments
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Ad critic returns with this ad for (the now delayed) Superman Returns: The Videogame, featured prematurely in the June 2006 issue of Game Informer (click on the thumbnail for a high-res scan). It doesn't look like much at first glance; however, upon closer inspection, you'll notice those three rathe...

June 30th 2006 at 10:58am 0 Comments
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This edition of our ad critic series is coming to you a day late. Sorry about that. All the excitement over Nintendo's big announcement has left us with little capacity to discuss anything else. Now that the hubbub's died down a wee bit, we ask you to focus your critical energies on this ad for NCS...

April 29th 2006 at 3:46pm 0 Comments
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In our third installment of the Friday ad critic series, we bring you a more mundane ad (hey, sometimes it's just not appropriate to use sex to sell a game, but it sure makes for a less exciting ad), this time from the April issue of Computer Gaming World. This is a condensed version of a two-page O...

April 21st 2006 at 11:15am 0 Comments
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As promised, this is the second weekly installment of a series of posts in which we invite you to rip ads apart after we rip them out of magazines. Pictured here, a two-page spread that appeared in the April 2006 issue of Electronic Gaming Monthly (click for a high-res image). There are actually s...

April 14th 2006 at 8:00am 0 Comments
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Pictured here is a two-page ad spread for the Hitman game that appeared in the April 2006 issue of PC Gamer magazine. Click the image to view a larger version, and then post your critiques below. Does this ad speak to you? Does it make you want to buy the game? Is it too edgy? Does it appear to be,...

April 7th 2006 at 9:30am 0 Comments