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Spotify is about to revolutionize podcast ads
2019 was a big year for Spotify in terms of podcasts. The company padded its content library and added an easy-to-use podcast production tool through acquisitions. In 2020, the streaming service is making a big change to ads available on the episodic content. With technology called Streaming Ad Insertion (SAI), Spotify will offer podcasters and advertisers detailed analytics that haven't been available before. The company will be able to provide stats like actual ad impressions, frequency, reach and anonymized audience info. That audience info includes age, gender, device type and listening behavior.
The Perfect Ten: Reasons why it's great to be an MMO fan today
After my last Perfect Ten list, I strongly debated creating a new one revolving around the issue of spiders and their relation to insects and gigantism, but my editor told me that that wasn't enough of an MMO topic to suit Massively's needs. So, bowing and scraping in apology, I must instead present to you my back-up plan: Ten reasons why it's great to be an MMO fan today. I can hear some of you grimacing right now: "But Justin -- if that is your real name -- are you really so doe-eyed and naïve? Don't you know that all MMOs suck, that it's all the same old crud, and that you have gray in your beard?" That's where I'm different, I guess. I'm not blind to some of the serious issues that plague the MMO industry, and I've had my fair share of burnout, disillusion and frustration with the games, but I can't bring myself to become an MMO cynic. On the contrary, I feel that part of being an MMO fan is that it's fun to look on the bright side and get excited about this hobby we all share. So in that spirit, I present to you 10 reasons why it's a great time to be an MMO fan right now more than ever before. And, yes, I'm still calling spiders "bugs." You can't stop me. I'm immune to all conventional weapons!
The Soapbox: You have an hour to grab my attention
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. We're at an interesting time in the progression of the MMO genre. Development studios and publishers are beginning to realize that there's much more to the "MMO" buzzword than meets the eye. You can't simply tack "Online" to the end of a successful single-player IP and get a multi-million-player hit. A few years ago, this wasn't the case. Even as late as 2009, this formula was still thought to work. MMO gamers were still excited by the runaway success of World of Warcraft, with fresh memories of the "good ole" EverQuest and Ultima Online days fueling their optimism. When you have some of the best times of your gaming life in something as unique as those early MMOs, you hold on to that, wishing for an improved version to come along any day now. But with recent game closings, developer layoffs, and a general burn-out on the same features in mostly every game, that optimism is decaying. We can only take so many faction grinds and escort quests before we just start throwing our hands up and turning to other hobbies.
Quotient system electronically diagnoses ADHD, oh look a bunny
Cubicles are the site of many of the worst cases of adult attention-deficit hyperactivity disorder (ADHD), so it's perhaps a bit ironic that Quotient's ADHD System looks an awful lot like a cubicle on wheels. It's an automated machine that presents a series of games and challenges for a user to participate in, all while watching that user with a pair of cameras -- one up top to monitor head movement and one below to look for a bouncing leg. We think the same could be done far cheaper with a webcam and a Yurex leg odometer, but the FDA has recently seen fit to clear parent company BioBehavioral Diagnostics to start marketing this thing, so look for these to crop up in every elementary school faster than a twitchy kid can say Ritalin.
Iowa State study links gaming to -- over there, check it out!
If we can stay focused on this post for just a minute, we'll tell you all about a recent Iowa State University study that concluded -- hey, how 'bout all that commotion over Demon's Souls ... crazy, right? So anyway, this study claims there's a correlation between spending a lot of time gaming and ADD (Attention Deficit Disorder). The study, appearing in the latest issue of Psychophysiology, determined brain wave responses to both proactive (i.e., "attack the monster") and reactive (i.e., "dodge the monster's attack") activities. By the way, have you been following the buzz around Uncharted 2? The game's awesome! Oh right, so ... The ISU researcher (not this one) found that test subjects playing games for four-plus hours a day showed "significantly diminished" attention levels to proactive activities. Though you're welcome to draw your own conclusions, you little scientists, this deficiency is alleged to -- cue scientific blabber: "reveal a reduction in brain activity and disruption of behavior associated with sustained attention ability." It's possible you'd have a mess of outraged questions at this point, but let's be honest: you didn't read the whole post, did you? [Image credit: MarsDD]
Preparing for Wrath Day 4: Addons for leveling
While many of us have an army of alts, it's probably been a while since we've leveled our mains. Our mains are the special character for us. The main is the character that we agonize over every stat and piece of gear. With that kind of dedication and interest, we want to be sure that leveling our main goes as smooth as possible. Even if you don't take care of your main to that extent, getting out into the world and leveling again can be somewhat of a transition.One of the best ways to help with this transition is to make sure that you have all the necessary addons already configured properly before Wrath of the Lich King goes live this Thursday. While there are hundreds that you can choose from, only a few are going to really help you level quickly and like a pro.Continue reading on after the break for a quick and efficient list of addons that are going to help you level.
Reader UI of the Week - Special Patch 3.0.2 edition
Welcome to a special edition of Reader UI of the Week – just for patch 3.0.2. We'll take a look at a few complete UIs submitted by WoW Insider readers that are fully compatible with patch 3.0.2 and Wrath of the Lich King.Patch 3.0.2 is bringing a lot of expanded functionality to the underlying API (Application Programming Interface). The changes will not be as drastic as we all experienced when Burning Crusade was released, however there still will be a fair amount of problems that will have to be solved. After the break are a few complete lists of addons that are reported to at least work somewhat well together.For a complete list of functioning addons, along with download sources, check out our list of essential addons for patch 3.0.2. We'll keep that list updated throughout the day. %Gallery-34425%
Essential addons for Patch 3.0.2 [Updated x6]
Let's take a look at what addons are working for patch 3.0.2. First a simple rule taken from the UI forums post done by Kaydeethree: "Any 'Wrath beta' compatible mod will work in 3.0.2." With that said, there is a long and comprehensive listing of 3.0.2 compatible addons over on WoWWiki. But the fun doesn't end there. The next step is obtaining all those new addons. I've compiled a large set of the essential addons and linked to at least one direct download source after the break. Each download source is either trusted beyond doubt – or tested and confirmed to be virus free. Finally, you'll want to combine the addons into a nice looking UI. Check out our special edition of Reader UI of the Week for a look at five complete 3.0.2 compatible UIs. We're posting this list now, and will continue to update it throughout the day. Begin your addon downloads as quickly as possible to avoid hangups later in the day when download servers become overloaded.
Reader UI of the Week: Osullavan of Eldre'Thalas
World of Warcraft allows all of us an unprecedented ability to modify our user interface to meet our needs. Each week WoW Insider will bring you a fresh and detailed look at reader submitted UIs. Have a screenshot of your UI you want to submit? Send it, along with your character name and server, to readerui@gmail.com.This week I want to take a break from reader submitted user interfaces and profile my own. Pictured above is a compilation of what I like to call "my baby." It's a UI that's taken me over a year to perfect, and I like it quite a bit. What we'll do is take a look at the philosophy behind the interface and what addons I use.I wear many hats in my guild. I'm the GM, the main tank, and help drive the raids. My UI serves me well in all these roles, and it allows me a plethora of options at my disposal. My multiple duties in my guild means that I not only have to be fully accountable for everything the boss does to me (and for a tank in and end game guild that's a lot), but I also have to keep an eye on everything else that is happening in the raid. The Philosophy Behind My UIInformation and functions need to be easy to access, and be accessed quickly. In addition to the ease of use, it is vital to have a clear view of the play field when engaging in raids and groups. When getting the raid ready and driving the trash pulls, I need to be able to see everything and hear everything. It's unacceptable to have information more than a click away – if that. If someone sends me a tell, I want to know about it right away, and if someone dies I want to see it in bright colors in my chat windows.Since my in-game responsibilities are numerous, I have to be able quickly switch between them. To do this I have to utilize both my keyboard and my mouse. %Gallery-19902%
The gquit macro
Yesterday my guild was getting ready for our nightly foray into the Black Temple (we downed the first five bosses in 3 ½ hours, not too bad). Out of the blue, a member who has been having some "issues" as of late decided it was high time to leave the guild. And he didn't just stealth gquit, he went out in style.Instead of being adult about it, which everyone in my guild is, he posted a long winded and rambling message to the guild and then left. His tantrum was quite good, one of the most epic I've seen. But the epicness of his lack of class wasn't the best part. The best part was that he had enough foresight to do it all with a macro. So after a bunch of us got done laughing about him leaving on ventrilo I thought to myself, "Self, I should post this on WoW Insider tomorrow. After all, a gquit macro sounds like a good idea!"Take a look after the break to see some screenshots of this ex-guildie's gquit macro, and how you too can make your own gquit macro!
Reader UI of the Week: Draxyl of Turalyon
World of Warcraft allows all of us an unprecedented ability to modify our user interface to meet our needs. Each week WoW Insider will bring you a fresh and detailed look at reader submitted UIs. Have a screenshot of your UI you want to submit? Send it, along with your character name and server, to readerui@gmail.com.Draxyl from the Turalyon U.S. server submits to us his Warlock UI. It's actually very reminiscent of the UI that I had for quite some time until I upgraded my graphics card and started using a lot of alpha-blending (transparency). He uses Fubar across the top with several key pieces of information and quick to reach options, and then has the bottom of the screen filled with status indicators, chat, and action buttons.I think it's a common theme amongst most UI enthusiasts to focus the information in one or two places. This has several benefits, from limiting eye movement when trying to pickup information, to allowing more space to see what's going on in the rest of the environment.%Gallery-19902%
Get your bare bones raiding addons here
Tonight many people are going to rush into raiding. It's going to be a fun time for many – perhaps you're going to explore the Sunwell Plateau for the first time, or perhaps you'll no longer be stuck at 5/6 and 3/4. Rage Winterchill awaits you and he's a big push over. He goes boom pretty easily.The common component amongst all of us raiders, whether we're in Kara or pushing onto Sunwell, is that we need addons to make our life easier. There are several necessary ones: Deadly Boss Mods, Omen, ora2, Recount, DrDamage, etc... If you don't have these tonight, things can get markedly more complicated and difficult. The big problem with getting these addons is that they can be dreadfully hard to get a hold of. Most sites are bogged down to the point they're not working.So let me make this easier for you. I've provided mirrors of several key updated patch 2.4 mods that I'll be using tonight to raid. Feel free to grab them from the links I've listed after the break. They'll only be up on these links for the next 24 hours or so – after that I'll replace the links with the addon's main site. The traffic should have subsided by then.Read on after the break for addon mirrors!
Breakout in World of Warcraft
One of the things I really don't like about World of Warcraft, or any other MMORPG, is the waiting that is involved in getting a group together. This can be a real problem in raid environments, where it often times can take half an hour or more just to get the group set. I've been a raid leader before, so I know that they are busy and there isn't much they can do about the time we all just sit there on vent chatting with each other.One of things that I've recently came across to help ease the wait is a little in-game game of bricks, a.k.a. breakout. Breakout is the game that I used to play back in elementary and middle school on the old Macs* where you'd bounce a ball around, breaking (you guessed it) bricks. The ball is bounced off a small platform that you move with your mouse. Pretty simple, and mindlessly entertaining. Lately I've been enjoying a version of this game called WoWonid, which is an Ace2 addon I found via my addon updating with the WoWAceUpdater. It's a good enough implementation of the game (and quite impressive when you consider that it's done in LUA and built using an interface that's designed for game addons). The controls are simple enough, and just like the old Mac controls: move the mouse left or right to move the platform, bounce the ball, pwn.
New Mexico legislators consider video game tax for outdoor programs
The mainstream media and other non-consumers of video games have been portraying gamers as pasty, bleary-eyed shut-ins since the 8-bit days -- aside from some bruised feelings, that stereotype never really did us any harm. However, a recent proposal of the powerful environmental organization The Sierra Club to the New Mexico state legislature may put a dent in the pockets of consumers and retailers living in the Land of Enchantment.The proposal calls for a 1 percent sales tax on televisions and video games; the proceeds of which would go to "outdoor education programs". According to an article in the Huffington Post, these programs would counteract the negative effects of video games -- "lower academic scores, obesity, and increased attention-deficit disorder." Supporters of the "No Child Left Inside" movement tried to pass a similar bill last year, but were unsuccessful.Unsurprisingly, gaming advocacy groups have spoken out against the bill's obvious shortcomings, such as its assumption that video games are the sole contributor to childhood obesity, lower grades and ADD. We couldn't agree more. The only weight we've gained from being gaming enthusiasts is from our skin growing thicker due to constant attacks on our lifestyle.
Video games are the new Ritalin
Doctors are experimenting with a new Attention-Deficit Hyperactivity Disorder drug: video games. Using SMART BrainGames, a real brain training device, Dr. Margaret MacDonald is determined to show that ADHD sufferers can use video games to condition their brains to be more attentive; and do so without the aid of medications. But the treatment is pricey.The SMART BrainGames device is listed at $595 (PlayStation 2 version; console and games not included) and must be calibrated by a specialist. $595?! That thing best have some Blu-ray![Via Game Politics]
Artificial aid annoys user to counteract short-term memory loss
It's oftentimes tough to recall recent events, names, or gamertags while having a perfectly "normal" state of mind, but folks with brain damage, Alzheimer's disease, or ADHD are commonly plagued with the inability to bring back memories from just moments earlier. The function of the brain known as the "phonological loop" acts as a type of echo to hold snippets of pertinent information (such as phone numbers, directions, etc.) momentarily in your brain until you can get it written down; individuals suffering from short-term memory loss often lack this overlooked, but obviously critical, functionality. Daniel Bogen, a researcher at the University of Pennsylvania, has crafted a handheld device which acts as an aural stopgap to help people remember important information. The device boasts a speaker, microphone, and controls for recording / playback, and will automatically play reminders of the user's latest sound byte every two minutes, or if chosen, will nag its carrier to vocally repeat the message into the machine until he / she does so. To presumably prevent those amnesiac customers from perpetually misplacing their device, Bogen is considering integrating the hardware into "cellphones or wristwatches," but apparently forgot to mention when he hopes to see these in consumers' hands.
Quicksilver plug-ins for Google Calendar and Gmail
While tinkering in Quicksilver's plug-ins panel this morning I came across two new plug-ins that should fit right in with my new Borg Google-infused daily activities: a Gmail Module and a Google Calendar Module. Both are actions that allow you to type in a string of text, then select either of these modules as an action, and off you go.The Google Calendar module seems to use their Quick Add syntax for adding events. For a quick tutorial on this: invoke Quicksilver and then hit period so you can begin entering plain text. Enter something like "Apple Store Opening Saturday 10 am," then hit tab to move to Quicksilver's second pane to chose an action. If you have the Google Calendar module installed, the action is titled "Google Calendar Event" (using 'gcal' works just fine for me). Hitting enter will send the event, and for bonus points, if you have Growl installed and Quicksilver using it to give notifications, you'll receive a Growl alert upon successful completion.The Gmail module (pictured) allows you to compose a message (or at least part of one) using the same method as both the Google Calendar and Mail.app compose actions. Once you type some text, tab over to chose the Gmail action, you'll receive a 3rd pane that allows you to specify an Address Book contact to send to. Hitting enter will create a Gmail compose window with all the information you chose from Quicksilver already inserted. Awesome.
Remove and restore iPod album art
If, for one reason or another, you're interested in stripping all the album art from every track on your iPod, I've found an applescript over at Doug's Applescripts for iTunes that's right up your alley. While you might be able to spend a bit more time to complete this same process manually, you'll tie up iTunes and your iPod until it finishes. The beauty of this script is that it can work in the background, allowing you to still use iTunes.Now on the other side of the fence, Restore iPod Album Art might just be for those of you who are suddenly panicking and need all that artwork back on the iPod. This one requires you to select tracks on the iPod in iTunes, in which case the script will attempt to find the corresponding track in the library to copy the album art from. I haven't gone through the readme, but Doug's listing says it's a must for using this script.
