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Samsung's AdHub Market advertising platform set to debut this year
Would it be such a bad idea if Sammy were to try squeezing more revenue out of those five million (and counting) Notes? Not by any means. According to The Wall Street Journal, Samsung, in partnership with OpenX Technologies, is planning to launch an advertising platform of its own at some point during the second half of this year. Dubbed AdHub Market, the service will be able to run on the company's handsets and slates, following a model similar to that of Apple's iAds. The AdHub Market would essentially allow advertisers to shell out cash in exchange for real estate within apps running on most of Samsung's devices. What's not clear, however, is how Google will react to the news...
Samsung's master plan: the AdHub platform for Smart TVs
Cunning move, Sammy! Taking advantage of your Smart TV prominence to start up your own global ad platform is pure textbook, and calling it 'Samsung AdHub' is equally shrewd. It'll enable both mobile and big-screen smart TV app developers to embed ads that exploit features like HD and 3D, and Samsung -- never shy of talking money -- hopes it'll become a "lucrative new business model." The logical next step? A Kindle-style discount on that nice little TV set in the picture, please.
