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Adidas is using augmented reality to sell limited-edition sneakers
It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to take all the stock. That's why brands such as Nike and Adidas are using technology to try to even the playing field for everyone, be it through random launches on an app or by using experiences based around emerging mediums like augmented reality. On November 3rd and 4th, at ComplexCon in Long Beach, California, Adidas Originals will debut a new AR feature that's going to let attendees buy some of the hottest shoes of the year -- including its Dragon Ball Z collaboration.
Adidas brings its Yeezy reservation app to some European cities
It's Yeezy Season yet again. Today, following weeks of speculation, Adidas made the release date for Kanye West's new sneaker official: June 11th. In preparation for that, the company has updated its Confirmed app with a new look and, most importantly, expanded availability. The application, which lets iOS and Android users reserve Yeezys for in-store pick up, will work in Europe for the first time, starting with Berlin, Milan and London.
