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Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them som

2 months ago 0 Comments
September 29, 2014 at 2:14PM
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Ads for mobile apps are rarely personal; they're more often based on search keywords than your actual habits. Google is fixing this today with new ads in search and on YouTube that reflect your day-to-day app uses and purchases. If you regularly track your runs with fitness software, for instance,

8 months ago 0 Comments
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Good news: all those new tablets you see reported on these pages aren't being stolen by elves; they're entering the human population at large and -- most Christmassy of all -- they're displaying ads. Google told TechCrunch that its AdMob platform saw eight billion ad requests from tablets during

3 years ago 0 Comments
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In February 2009, Arron La's $0.99 Advanced Task Manager was one of the first paid apps on Android, allowing T-Mobile G1 users to do what was then a novel thing -- close applications. (We immediately bought a copy.) Today, the app is all but obsolete, its functionality baked right into Android's co

4 years ago 0 Comments
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It was only a (brief) matter of time once it cleared the FTC's final approval last week (with a special thanks to Apple's iAd): Google is now the proud owner of one AdMob. According to Product Management VP Susan Wojcicki, the company is now integrating all the teams and products together. Full deta

4 years ago 0 Comments
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Google's attempt to swoop in and buy AdMob out from under Apple was looking like a Pyrrhic victory for a second there, as Federal Trade Commission approval of the deal hung in the balance based on concerns that El Goog would control far too much of the online advertising market. It's ironic, then, t

4 years ago 0 Comments
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We'd previously heard rumors that Quattro Wireless was Apple's consolation prize after a deal with bigger mobile advertising rival AdMob fell through, and Steve Jobs confirmed it on no uncertain terms at the Q&A session following today's iPhone OS 4.0 event: \"we tried to buy a company called Ad

4 years ago 0 Comments
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Remember back in the day when the West was still wild, the gold rush was still in full effect, you owned whatever land you could manage to fence off, and tycoons were being made and broken on a daily basis? No? Well, some of you whippersnappers might be too young to recall it, but trust us, it happ

5 years ago 0 Comments