adtech

Latest

  • A logo is pictured at Google's European Engineering Center in Zurich, Switzerland July 19,  2018   REUTERS/Arnd Wiegmann

    EU could breakup Google’s ad business over antitrust violations

    by 
    Steve Dent
    Steve Dent
    06.14.2023

    Europe has accused Google of "abusive practices in online advertising technology" that could lead to its ad business being split up.

  • Associated Press

    AOL chief wants to turn the company into an ad empire

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    03.30.2016

    Verizon bought Engadget's parent company AOL for its ad tech, that much we knew. And the man behind that deal was none other than AOL Chief Executive Tim Armstrong, who The Wall Street Journal reports has an eye on building the company into a massive mobile ad empire. By 2020 Armstrong aims for AOL to jump from its current 700 million users to two billion, and generate between $10 billion and $20 billion in revenue. With that, Armstrong says AOL will be the top global media company.