Engadget http://www.engadget.com Engadget http://www.blogsmithmedia.com/www.engadget.com/media/feedlogo.gif Engadget http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Samsung does some awesome face projection to push Galaxy Y Duos (video)]]>http://www.engadget.com/2012/03/26/samsung-does-some-awesome-face-projection-to-push-galaxy-y-duos/http://www.engadget.com/2012/03/26/samsung-does-some-awesome-face-projection-to-push-galaxy-y-duos/http://www.engadget.com/2012/03/26/samsung-does-some-awesome-face-projection-to-push-galaxy-y-duos/#comments ImageSo, imagine that you're Samsung, and you're looking to promote your double-SIMed Galaxy Y Duos smartphone. How to go about it? How about performing a cool light show on some dude's face? That's the approach of this spot brought to you by the Portugal wing of the hardware maker. The model in question reportedly had to sit still for "up to" three hours straight as his face and upper body were used as a canvas for the same sort of video mapping we've seen applied to the sides of buildings. The result is a little strange, a bit spooky and generally awesome, even if your Portuguese is a bit rusty. Check out the video after the break.

Continue reading Samsung does some awesome face projection to push Galaxy Y Duos (video)

Samsung does some awesome face projection to push Galaxy Y Duos (video) originally appeared on Engadget on Mon, 26 Mar 2012 21:17:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementdual simDualSimgalaxygalaxy y duosGalaxyYDuosmobilepostminisamsung galaxySamsungGalaxysimvideovideo mappingVideoMappingMon, 26 Mar 2012 21:17:00 EST<![CDATA[Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)]]>http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/#comments ImageSony certainly has its fair share of legendary commercials, but its first major spot since taking over the smartphone torch from Sony Ericsson is a real gem. Dreamed up by an eight-year old longing for understanding of what happens within a pocketable computer and directed by the famed Wes Anderson (you know, the guy responsible for The Royal Tenenbaums and Fantastic Mr. Fox), the 'Made of Imagination' ad features a gaggle of robots powering Sony's Android family. The rest, of course, we'll leave to you to enjoy. Head on past the break for the clip, and have a peek at the TechCrunch via below for a bit of the backstory.

Continue reading Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)

Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video) originally appeared on Engadget on Thu, 22 Mar 2012 08:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingcommercialmarketingmobilepostcrosssmartphonesonysony xperiaSonyXperiavideoWes AndersonWesAndersonxperiaThu, 22 Mar 2012 08:28:00 EST<![CDATA[Sony plans largest ad campaign in 'many years' to launch new Xperia smartphones]]>http://www.engadget.com/2012/02/26/sony-plans-largest-ad-campaign-in-many-years-to-launch-new-xpe/http://www.engadget.com/2012/02/26/sony-plans-largest-ad-campaign-in-many-years-to-launch-new-xpe/http://www.engadget.com/2012/02/26/sony-plans-largest-ad-campaign-in-many-years-to-launch-new-xpe/#comments
Sony didn't just reveal some new smartphones at its Mobile World Congress press event today. It also took the opportunity to announce that it will be launching what Sony Mobile CMO Steve Walker describes as "by far the largest brand advertising campaign that we have run for many years." He went on to say that Sony would be "significantly increasing" its marketing investment in 2012, but failed to get any more specific than that, noting only that the company would be "engaging consumers in new and very creative ways." There's also no word on when that campaign might start, but the company's two latest smartphones are slated to roll out sometime in the second quarter of this year.

Sony plans largest ad campaign in 'many years' to launch new Xperia smartphones originally appeared on Engadget on Sun, 26 Feb 2012 13:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisementmarketingmobilepostcrossMWC 2010Mwc2010sonysony mobileSony Mobile CommunicationsSonyMobileSonyMobileCommunicationssteve walkerSteveWalkerSun, 26 Feb 2012 13:44:00 EST<![CDATA[Samsung's Smart TV SDK reaches 3.0 with support for USB controllers, payment and ads]]>http://www.engadget.com/2012/01/03/samsungs-smart-tv-sdk-30-usb-advertisements/http://www.engadget.com/2012/01/03/samsungs-smart-tv-sdk-30-usb-advertisements/http://www.engadget.com/2012/01/03/samsungs-smart-tv-sdk-30-usb-advertisements/#comments Even though all signs indicate Samsung will be joining the Google TV party shortly, it's not going to give up on its own existing Smart TV platform just yet. We don't know if it will run the two side by side as it has operated with Yahoo! Widgets, but the Korean manufacturer has announced it plans to release version 3.0 of its SDK January 5th. The new Samsung Apps toolkit supports mobile devices and TV sets, and lets developers build in support for remote controls, as well as USB mice, keyboards or gamepads. Of course, not all devs will work for free, so they're also adding a way for them to get paid through the built-in payment system or advertisements. Currently, Samsung claims 25,000 developers from 140 countries in its forums, but we'll have to wait until CES 2012 to find out if its products live up to the hype and attract more innovative software to the segment.

Continue reading Samsung's Smart TV SDK reaches 3.0 with support for USB controllers, payment and ads

Samsung's Smart TV SDK reaches 3.0 with support for USB controllers, payment and ads originally appeared on Engadget on Tue, 03 Jan 2012 02:48:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3.0adsadvertisementadvertisementsappscesces 2012Ces2012connected tvConnectedTvdevelopergamepadhdpostminiin-app purchasesIn-appPurchaseskeyboardmonetizemousepaymentsamsungsamsung appsSamsungAppssdksdk 3.0Sdk3.0smart tvSmartTvusbTue, 03 Jan 2012 02:48:00 EST<![CDATA[Vizio flashes a sleek new HDTV design in Rose Bowl ad, we'll see more at CES (video)]]>http://www.engadget.com/2012/01/03/vizio-new-hdtv-rose-bowl-ad/http://www.engadget.com/2012/01/03/vizio-new-hdtv-rose-bowl-ad/http://www.engadget.com/2012/01/03/vizio-new-hdtv-rose-bowl-ad/#comments For the second year in a row, it looks like Vizio has taken advantage of its sponsorship of the Rose Bowl to tease a new product -- last year it was an Android tablet, and the 2012 game brought this new display design. It flashes around :25 into the ad (embedded after the break), and while there's no details on exactly what it might be, we know Vizio had plenty of Google TV tech to show off last year, and after a year of development plus the release of Google TV 2.0, it may have decided to match Sony's funky TV setup with an interesting stand of its own. Whether there's Android, OLED or any other new tech to be found in the flat-panel we'll surely find out more in just a few days once CES 2012 gets underway.

Continue reading Vizio flashes a sleek new HDTV design in Rose Bowl ad, we'll see more at CES (video)

Vizio flashes a sleek new HDTV design in Rose Bowl ad, we'll see more at CES (video) originally appeared on Engadget on Tue, 03 Jan 2012 00:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementcesces 2012Ces2012displayhdpostminihdtvrose bowlRoseBowlvideovizioTue, 03 Jan 2012 00:55:00 EST<![CDATA[Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video)]]>http://www.engadget.com/2011/12/15/google-outs-two-new-galaxy-nexus-commercials-touts-face-unlock/http://www.engadget.com/2011/12/15/google-outs-two-new-galaxy-nexus-commercials-touts-face-unlock/http://www.engadget.com/2011/12/15/google-outs-two-new-galaxy-nexus-commercials-touts-face-unlock/#comments Go figure -- it's Galaxy Nexus day. Again. And as such, Google has just pushed out two new commercials in its "Calling all..." series. The new spots tout the new smartphone's Face Unlock feature as well as Google+ Hangouts, where Ice Cream Sandwich is proudly showcased. We'd bother explaining more, but we're pretty sure the two play buttons after the break are more than sufficient.

Continue reading Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video)

Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video) originally appeared on Engadget on Thu, 15 Dec 2011 11:49:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>4g4g lte4gLteadadsadvertisementadvertisingcommercialfacesgalaxy nexusGalaxyNexusgooglehangoutshangoverltemobilepostmininexussamsungvideoThu, 15 Dec 2011 11:49:00 EST<![CDATA[Samsung takes aim at Apple with Australian Galaxy Tab ad, credits Cupertino for its popularity]]>http://www.engadget.com/2011/12/15/samsung-takes-aim-at-apple-with-australian-galaxy-tab-ad-credit/http://www.engadget.com/2011/12/15/samsung-takes-aim-at-apple-with-australian-galaxy-tab-ad-credit/http://www.engadget.com/2011/12/15/samsung-takes-aim-at-apple-with-australian-galaxy-tab-ad-credit/#comments
Now that the Galaxy Tab 10.1 has been cleared for sale in Australia, Samsung is taking the opportunity to publicly celebrate its courtroom victory, at Apple's expense. Exhibit A: a local newspaper ad that flatly brands Sammy's slate as "the tablet Apple tried to stop." The spot, which ran in the Sun-Herald this week, came just a few days before Samsung Australia's mobile head openly credited Cupertino for making the Galaxy Tab a "household name." Speaking to the Sydney Morning Herald, Samsung Australia's vice president of telecommunications, Tyler McGee, declined to say how much his company lost in sales revenue due to Apple's temporary injunction, but was more than willing to laud the iPad maker for inadvertently turning the spotlight on the Galaxy Tab. "At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," McGee explained. The exec went on to say that the manufacturer is bringing to market "as many units as we can," since it expects the device to be in "short supply against the demand." To the courtroom victor go to the spoils -- including, apparently, bragging rights.

Samsung takes aim at Apple with Australian Galaxy Tab ad, credits Cupertino for its popularity originally appeared on Engadget on Thu, 15 Dec 2011 05:12:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingappleaustraliabusinesscourtgalaxy tabGalaxyTabinjunctionipadlawlawsuitlegalmarketingnewspaperpatentpatent lawsuitpatent warPatentLawsuitPatentWarsalessamsungsamsung galaxy tabSamsungGalaxyTabTyler McGeeTylerMcgeeThu, 15 Dec 2011 05:12:00 EST<![CDATA[Ads will possess your phone using subliminal sound waves]]>http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/#comments Er, we don't want to sensationalize this or anything, but your phone could soon be at the mercy of inaudible sound pulses that trigger location-specific ads, sales promotions and other potentially demonic notifications. Unlike normal advertising within apps, and also different to sound-responsive apps like Shazam and Shopkick, a new platform called Sonic Notify is meant to work discreetly in the background, without the need for any user activation. Its creators, NY-based digital agency Densebrain, plan to attach small high-frequency sound-emitting beacons to store shelves, which will "set people's phones off" when they stand in front of a particular product. It's not clear how the platform might affect your battery life, or why you wouldn't just disable it at the first inopportune alert, but drug stores, TV networks and big players like Proctor & Gamble are nevertheless said to be gripped by the concept.

Ads will possess your phone using subliminal sound waves originally appeared on Engadget on Fri, 09 Dec 2011 08:41:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingcellphonecommercialdensebraininaudiblemobilenotificationsProctor and GambleProctorAndGamblepromopromotionsmartphonesonic notifySonicNotifystorestoressubliminalsubliminal advertisingSubliminalAdvertisingFri, 09 Dec 2011 08:41:00 EST<![CDATA[Kogan advertises Samsung LCDs in its HDTVs, Samsung would rather not take credit]]>http://www.engadget.com/2011/12/06/kogan-advertises-samsung-lcds-in-its-hdtvs-samsung-would-rather/http://www.engadget.com/2011/12/06/kogan-advertises-samsung-lcds-in-its-hdtvs-samsung-would-rather/http://www.engadget.com/2011/12/06/kogan-advertises-samsung-lcds-in-its-hdtvs-samsung-would-rather/#comments It won't be shocking to most in the electronics industry, but the rest of the world probably doesn't realize that many products use components from other manufacturers and even direct competitors. So much like most hard drives are made by one of only a few companies, there are only about four LCD panel manufacturers. But just because it's Samsung inside doesn't make it the same, and in that vein Samsung took pause with the Australian value-minded brand, Kogan, when its commercial very plainly exposed just who makes the panels in its TVs . The cease and desist notice didn't sit well with Ruslan Kogan, who claims his company never agreed to obscure that fact and that he wouldn't "conceal the truth from the public." While we usually wish everyone could just get along, we can totally see where Samsung is coming from on this one, as there is far more involved in making a quality TV, beyond sourcing a great panel.

Continue reading Kogan advertises Samsung LCDs in its HDTVs, Samsung would rather not take credit

Kogan advertises Samsung LCDs in its HDTVs, Samsung would rather not take credit originally appeared on Engadget on Tue, 06 Dec 2011 02:07:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementaustraliabrand powerBrandPowerHDhdpostminiHDTVKoganlawsuitlcdSamsungTVTue, 06 Dec 2011 02:07:00 EST<![CDATA[Samsung teases flexible, transparent display in concept video]]>http://www.engadget.com/2011/12/05/samsung-teases-flexible-transparent-display-in-concept-video/http://www.engadget.com/2011/12/05/samsung-teases-flexible-transparent-display-in-concept-video/http://www.engadget.com/2011/12/05/samsung-teases-flexible-transparent-display-in-concept-video/#comments
Samsung's flexible display technology isn't slated to hit the market until 2012, but the Korean manufacturer is already giving us a glimpse of how it may transform our lives, with a freshly released concept video. Yes, it's just a concept ad, and a relatively brief one at that, but it still paints a pretty mouth-watering portrait -- one full of transparent, flexible screens, smartphone-tablet hybrids, and augmented reality. Check it out for yourself, after the break.

Continue reading Samsung teases flexible, transparent display in concept video

Samsung teases flexible, transparent display in concept video originally appeared on Engadget on Mon, 05 Dec 2011 09:47:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementAMOLEDARaugmented realityAugmentedRealitycommercialconceptconcept videoConceptVideoflexible displayFlexibleDisplayproductionsamsungsmartphonetabletteaseteaservideoMon, 05 Dec 2011 09:47:00 EST<![CDATA[Dell posts inaccurate graphics card comparison, promptly removes it and apologizes]]>http://www.engadget.com/2011/11/25/dell-posts-inaccurate-graphics-card-comparison-promptly-removes/http://www.engadget.com/2011/11/25/dell-posts-inaccurate-graphics-card-comparison-promptly-removes/http://www.engadget.com/2011/11/25/dell-posts-inaccurate-graphics-card-comparison-promptly-removes/#comments
Dell's latest attempt to promote its high-end GPUs has fallen flat among online consumers, all because of a rather misleading comparison. The snafu stems from the above image, originally posted on the company's "Help me choose" feature -- an online assistant designed to help users customize their Optiplex desktops. At left is a desktop with a normal graphics card, juxtaposed with an identical machine packing Dell's "high-end" GPU. Both are displaying a Windows desktop at the same resolution, but the render on the left looks noticeably blurry. As many Reddit users soon pointed out, even the most prosaic of graphics cards would be able to transmit a blur-free Windows desktop, implying that the PC manufacturer may have taken some unfounded liberties with its imagery. PC Pro notified Dell of the discrepancy, and the graphic has since been removed. The company also issued the following apology, claiming that it had no intention of bending the truth:
Thank you for bringing this to our attention. Dell endeavours to help customers to make the best decisions regarding their purchases. It was never our intention to mislead customers, and we apologise for any confusion caused. We have now removed the image from our Global sites. Dell remains committed to delivering the best possible experience to all our customers.

Dell posts inaccurate graphics card comparison, promptly removes it and apologizes originally appeared on Engadget on Fri, 25 Nov 2011 09:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisementcomparisondellDell OptiplexDellOptiplexdesktopGPUgraphicsgraphics cardGraphicsCardimagemanufacturingonlineOptiPlexPCpromotionwebwindowsFri, 25 Nov 2011 09:30:00 EST<![CDATA[Verizon's LTE-enabled Galaxy Nexus priced at $200?]]>http://www.engadget.com/2011/11/25/verizons-lte-enabled-galaxy-nexus-priced-at-200/http://www.engadget.com/2011/11/25/verizons-lte-enabled-galaxy-nexus-priced-at-200/http://www.engadget.com/2011/11/25/verizons-lte-enabled-galaxy-nexus-priced-at-200/#comments
We're still not sure when the Samsung Galaxy Nexus will arrive on Verizon, but a new flash ad may have just revealed its price. Spotted by Smart Keitai, the above ad has reportedly been making the rounds on sites like Android Police, Phandroid and Droid Forums, offering an LTE-enabled version of Sammy's new handset at a price of $200 on a two-year contract -- notably lower than previously rumored, and well below Verizon's price points for its other high-end devices. At the time of this writing, the page's "Learn More" link isn't activated, but its URL appears to include an inexplicable November 29th dateline, suggesting that the ad, if indeed legit, may have leaked earlier than intended. We'll obviously have to wait a bit longer before we know whether this rumored pricing holds up, but we'll be sure to keep you abreast of the latest.

[Thanks, Eagon]

Verizon's LTE-enabled Galaxy Nexus priced at $200? originally appeared on Engadget on Fri, 25 Nov 2011 05:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>4Gadadvertisementavailabilityflash advertisementFlashAdvertisementgalaxy nexusGalaxyNexusice cream sandwichIceCreamSandwichleakLTELTE galaxy nexusLteGalaxyNexusmobilepostminipop upPopUppricerumorsamsungsamsung galaxy nexusSamsungGalaxyNexusverizonverizon wirelessVerizonWirelessFri, 25 Nov 2011 05:15:00 EST<![CDATA[Zelda-branded Nintendo 3DS coming to US GameStops?]]>http://www.engadget.com/2011/11/14/zelda-branded-nintendo-3ds-coming-to-us-gamestops/http://www.engadget.com/2011/11/14/zelda-branded-nintendo-3ds-coming-to-us-gamestops/http://www.engadget.com/2011/11/14/zelda-branded-nintendo-3ds-coming-to-us-gamestops/#comments
Is Nintendo's Zelda-branded 3DS making its way to the US? It certainly seems to be, based on the above GameStop ad. Spotted by one of our eagle-eyed tipsters, this leaked Black Friday promo offers the gold-and-black, Hyrule-emblazoned console as part of a bundle deal that also features The Legend of Zelda: Ocarina of Time 3D. This can all be yours, apparently, for the price of $200 (or as little as $100, if you're willing to part with one of your older consoles). Nintendo has yet to issue an official word on Zelda's stateside arrival, but we'll be sure to let you know as soon as we hear more.

[Thanks, Colin]

Zelda-branded Nintendo 3DS coming to US GameStops? originally appeared on Engadget on Mon, 14 Nov 2011 06:18:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3dsadvertisementblack fridayBlackFridaybundle dealBundleDealdealgamegamestopleakLegend of ZeldaLegendOfZeldaminipostnintendo 3dsnintendo 3ds bundleNintendo3dsNintendo3dsBundlepromotionrumorThe Legend of Zelda: Ocarina of TimeTheLegendOfZelda:OcarinaOfTimevideo gameVideoGameMon, 14 Nov 2011 06:18:00 EST<![CDATA[Editorial: The problem with bad product names and what we can learn from it]]>http://www.engadget.com/2011/11/11/editorial-the-problem-with-bad-product-names-and-what-we-can-le/http://www.engadget.com/2011/11/11/editorial-the-problem-with-bad-product-names-and-what-we-can-le/http://www.engadget.com/2011/11/11/editorial-the-problem-with-bad-product-names-and-what-we-can-le/#comments
Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to group them in, but we'll use these for the purpose of this editorial. In the first category I'd put something like Kindle, arguably one of the best new product names of the last ten years. iPhone and iPad, and their subsequent suffixed versions, are in the safe category. They're perfectly fine names for a cellphone and a tablet, but they're not as original or distinct as iMac or iPod were, which I'd consider good (iPod nano, shuffle and touch, on the other hand, are all safe names).

In the meaningless category are things like the MSI GT683DXR or ASUS XU6280, one of which I just made up. Some meaningless names can also be good in their simplicity -- like the Nokia N9 or Nikon D3S -- but they are still basically nothing more than differentiators. This is an acceptable option.



The names aren't just bad -- they're noise.

In the bad category are the majority of smartphones released in the past few years. Rezound. Rhyme. Vivid. Epic. Sensation. Thrill. Skyrocket. Conquer. Triumph. Enlighten. Infuse. Prevail. Arrive. Can you name the company behind each phone? And those are just a few examples from this year. The names aren't just bad -- they're noise. Some names might fall into a fifth, slightly murkier okay category, but there are certainly more phones (and, increasingly, tablets) in the bad category than any other, and I'd argue that's a sign of a larger problem.

Continue reading Editorial: The problem with bad product names and what we can learn from it

Editorial: The problem with bad product names and what we can learn from it originally appeared on Engadget on Fri, 11 Nov 2011 12:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisementadvertisingamazonapplebrandbrandingbrandsbusinesseditorialindustryiphonekindlemarketingmotorolanamingproduct namesProductNamesxoomFri, 11 Nov 2011 12:00:00 EST<![CDATA[New Samsung Galaxy Note ad: freedom's just a stylus away (video)]]>http://www.engadget.com/2011/10/25/new-samsung-galaxy-note-ad-freedoms-just-a-stylus-away-video/http://www.engadget.com/2011/10/25/new-samsung-galaxy-note-ad-freedoms-just-a-stylus-away-video/http://www.engadget.com/2011/10/25/new-samsung-galaxy-note-ad-freedoms-just-a-stylus-away-video/#comments Ever wanted to soar majestically through the clouds? Good news, freedom from your earthly ties is a 5.3-inch display and S Pen away. All that and more in the Galaxy Note ad after the break -- though as we can attest, the whole creating beautiful landscapes thing isn't quite as easy as Samsung's simulated images make it out to be. No one ever said freedom was simple.

Continue reading New Samsung Galaxy Note ad: freedom's just a stylus away (video)

New Samsung Galaxy Note ad: freedom's just a stylus away (video) originally appeared on Engadget on Tue, 25 Oct 2011 15:54:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementandroidcommercialgalaxy noteGalaxyNoteminipostsamsungsamsung galaxysamsung galaxy noteSamsungGalaxySamsungGalaxyNotevideoTue, 25 Oct 2011 15:54:00 EST<![CDATA[Droid Bionic ad has pretty much everything but a phone (video)]]>http://www.engadget.com/2011/08/24/droid-bionic-ad-has-pretty-much-everything-but-a-phone-video/http://www.engadget.com/2011/08/24/droid-bionic-ad-has-pretty-much-everything-but-a-phone-video/http://www.engadget.com/2011/08/24/droid-bionic-ad-has-pretty-much-everything-but-a-phone-video/#comments The new Droid Bionic ad sure has it all: a Portman-esque lady in an illuminated leather blouse, brandishing a giant sword against a Terminator-looking 'bot shooting lasers from his hands, all taking place in some crazy sky coliseum thing. As for the actual handset? Not so much on that front, save for a name at the end and a promised September release date -- oh, and the implied promise that the phone will literally slice the heads off of its Android brethren. Video after the break.

Continue reading Droid Bionic ad has pretty much everything but a phone (video)

Droid Bionic ad has pretty much everything but a phone (video) originally appeared on Engadget on Wed, 24 Aug 2011 16:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingandroidcommercialdroid bionicDroidBionicmobilepostcrossmotorolaverizonvideoWed, 24 Aug 2011 16:01:00 EST<![CDATA[Sony's Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)]]>http://www.engadget.com/2011/08/11/sonys-face-to-avatar-blimp-soars-through-siggraph-melts-the-he/http://www.engadget.com/2011/08/11/sonys-face-to-avatar-blimp-soars-through-siggraph-melts-the-he/http://www.engadget.com/2011/08/11/sonys-face-to-avatar-blimp-soars-through-siggraph-melts-the-he/#comments Telepresence, say hello to your future. Humans, say hello to the next generation of Chancellor Sutler. All jesting aside, there's no question that Big Brother came to mind when eying Sony Computer Science Laboratories' Face-to-Avatar concept at SIGGRAPH. For all intents and purposes, it's a motorized blimp with a front-facing camera, microphone, a built-in projector and a WiFi module. It's capable of hovering above crowds in order to showcase an image of what's below, or displaying an image of whatever's being streamed to its wireless apparatus. The folks we spoke to seemed to think that it was still a few years out from being in a marketable state, but we can think of a few governments who'd probably be down to buy in right now. Kidding. Ominous video (and static male figurehead) await you after the break.

Gallery: Sony's Face-to-Avatar blimp soars through SIGGRAPH 2011

Continue reading Sony's Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)

Sony's Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video) originally appeared on Engadget on Thu, 11 Aug 2011 13:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingavatarblimpcameraconceptface to avatarface-to-avatarFaceToAvatarhands-onmarketingprivacyprojectorprototyperesearchsiggraphsiggraph 2011Siggraph2011sonytelepresencevideowebcamweirdThu, 11 Aug 2011 13:30:00 EST<![CDATA[Vitamin Water bus-stop ad lets devices juice-up before the commute]]>http://www.engadget.com/2011/07/17/vitamin-water-bus-stop-ad-lets-devices-juice-up-before-the-commu/http://www.engadget.com/2011/07/17/vitamin-water-bus-stop-ad-lets-devices-juice-up-before-the-commu/http://www.engadget.com/2011/07/17/vitamin-water-bus-stop-ad-lets-devices-juice-up-before-the-commu/#comments
Battery running low during the rush-hour commute? Glacéau's Vitamin Water Energy Bus Shelter by Crispin Porter & Bogusky wants to help you get charged while you're waiting to board. The new billboards feature a bottle of the vitamin / caffeine-packing drink, sporting a triple-USB port, which you can plug your devices into for some extra juice. Apparently, you'll be seeing these if your daily public-transit hustle takes you through the fine cities of Boston, New York, Chicago or Los Angeles -- we'd imagine owners of HTC's Thunderbolt will find them very useful.

Vitamin Water bus-stop ad lets devices juice-up before the commute originally appeared on Engadget on Sun, 17 Jul 2011 03:27:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingapplebostonbus stopBus stop adBusStopBusStopAdchargechargerchargingEnergy Bus ShelterEnergyBusShelterideviceipadipodipod touchIpodTouchlalos angelesLosAngelesmarketingnew yorkNewYorknyusbusb chargingUsbChargingvitamin watervitamin water adVitamin Water Energy Bus ShelterVitaminWaterVitaminWaterAdVitaminWaterEnergyBusShelterSun, 17 Jul 2011 03:27:00 EST<![CDATA[Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda]]>http://www.engadget.com/2011/07/06/coca-colas-green-billboard-consumes-carbon-dioxide-like-so-much/http://www.engadget.com/2011/07/06/coca-colas-green-billboard-consumes-carbon-dioxide-like-so-much/http://www.engadget.com/2011/07/06/coca-colas-green-billboard-consumes-carbon-dioxide-like-so-much/#comments Sure, we've seen plenty of cool billboard features over the years, from facial recognition to interactive Pong games, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above 60 by 60 foot billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year, for a combined total of 46,800 pounds. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. No word on when it might be greening up more skylines around the world. Press release below.

Continue reading Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda

Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda originally appeared on Engadget on Wed, 06 Jul 2011 13:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementbillboardbillboardscoca-colacokeenvironmentgreenPhilippinesplantspollutionrecyclingworld wildlife fundWorldWildlifeFundwwfWed, 06 Jul 2011 13:57:00 EST<![CDATA[Skype for iPad leaked in promo video]]>http://www.engadget.com/2011/06/24/skype-for-ipad-leaked-in-promo-video-video/http://www.engadget.com/2011/06/24/skype-for-ipad-leaked-in-promo-video-video/http://www.engadget.com/2011/06/24/skype-for-ipad-leaked-in-promo-video-video/#comments Skype lets iPad app out of the bag in leaked ad (video) If you've lost sleep over the lack of a dedicated Skype app for your iPad, you can rest easy tonight knowing somewhere out there it does exist -- or at least a promo video does. Earlier today, someone over at Skype unintentionally (we assume) posted what looks like an ad for a real-deal app for the iOS slab. Of course, the evidence has since been pulled, but you can check out a ripped version (sans audio) after the break. It looks like the days of blowing up ye ole iPhone Skype are numbered.

Update: The folks over at TUAW had a chat with Skype's Rick Osterloh about the iPad app, and he says you can expect most of the functionality to carry over from the iPhone. There are, unfortunately, a few desktop features, like file sharing, that won't make an appearance. Sadly, Osterloh didn't spill the release-date beans.

Continue reading Skype for iPad leaked in promo video

Skype for iPad leaked in promo video originally appeared on Engadget on Fri, 24 Jun 2011 16:12:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingappappsipadipad appipad appsiPad skype appiPad2IpadAppIpadAppsIpadSkypeAppleaked videoLeakedVideoskypeskype appskype appsSkypeAppSkypeAppsvideovideo callvideo callingvideo callsvideo demovideo leakVideoCallVideoCallingVideoCallsVideoDemoVideoLeakFri, 24 Jun 2011 16:12:00 EST<![CDATA[Amazon ad confirms HP TouchPad release date?]]>http://www.engadget.com/2011/06/08/amazon-ad-confirms-hp-touchpad-release-date/http://www.engadget.com/2011/06/08/amazon-ad-confirms-hp-touchpad-release-date/http://www.engadget.com/2011/06/08/amazon-ad-confirms-hp-touchpad-release-date/#comments Amazon ad confirms HP TouchPad release date? Palm HP still hasn't told us exactly when the TouchPad is going to be shipping, but that's okay. We have a pretty good idea. We earlier had a tip from OfficeMax stating July 17th and, while this morning's info pointed to a June 22nd release, Amazon seems pretty confident that the former date is correct. Go to Amazon.com, search for "hp touchpad" and enjoy the little advertisement that appears saying "HP will release the sleek and sophisticated webOS-empowered TouchPad on July 17, 2011." That's about as concrete as you can get, meaning you have just over a month to save up.

[Thanks, Michael]

Amazon ad confirms HP TouchPad release date? originally appeared on Engadget on Wed, 08 Jun 2011 21:13:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementamazonbanner adBannerAdhpleakpalmrumortablettouchpadwebosWed, 08 Jun 2011 21:13:00 EST<![CDATA[Radioshack sucks at OS recognition: close, but no Android]]>http://www.engadget.com/2011/06/04/radioshack-sucks-at-os-recognition-close-but-no-android/http://www.engadget.com/2011/06/04/radioshack-sucks-at-os-recognition-close-but-no-android/http://www.engadget.com/2011/06/04/radioshack-sucks-at-os-recognition-close-but-no-android/#comments Radioshack sucks at OS recognition: close, but no Android "Make it an Android?" Are you trying to tell Elop he chose the wrong OS, Radioshack?

[Thanks, Travis]

Radioshack sucks at OS recognition: close, but no Android originally appeared on Engadget on Sat, 04 Jun 2011 10:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adsadvertisementandroidfailRadioShacksymbianSat, 04 Jun 2011 10:03:00 EST<![CDATA[Kindle 3G gets ad-supported $164 version, basically sells your eyeballs for a $25 discount]]>http://www.engadget.com/2011/05/24/kindle-3g-gets-ad-supported-164-version-sells-your-eyeballs-fo/http://www.engadget.com/2011/05/24/kindle-3g-gets-ad-supported-164-version-sells-your-eyeballs-fo/http://www.engadget.com/2011/05/24/kindle-3g-gets-ad-supported-164-version-sells-your-eyeballs-fo/#comments
It's been one heck of a week for e-readers, with a new $139 touchscreen Nook in town and a $129 finger-friendly Kobo as well. What's Amazon going to do about the newfound competition? Simply lower the price of its best-selling Kindle 3G to $164. Well, perhaps "lower" isn't quite the right word, because you'll simply be paying by different means: the new Kindle 3G with Special Offers will be the company's second e-reader to feature built-in advertising. If you're shy on cash, though, we suppose viewing a few ads is a small price to pay for cheaper Whispernet. PR after the break.

Continue reading Kindle 3G gets ad-supported $164 version, basically sells your eyeballs for a $25 discount

Kindle 3G gets ad-supported $164 version, basically sells your eyeballs for a $25 discount originally appeared on Engadget on Tue, 24 May 2011 20:51:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad-supportedad-supported kindleAd-supportedKindleadsadvertisementadvertisingamazondiscountkindlekindle 3gkindle 3G with special offerskindle with special offersKindle3gKindle3gWithSpecialOffersKindleWithSpecialOffersTue, 24 May 2011 20:51:00 EST<![CDATA[HTC Trophy makes a cameo at Best Buy, teases with global support]]>http://www.engadget.com/2011/04/29/htc-trophy-makes-a-cameo-at-best-buy-teases-with-global-support/http://www.engadget.com/2011/04/29/htc-trophy-makes-a-cameo-at-best-buy-teases-with-global-support/http://www.engadget.com/2011/04/29/htc-trophy-makes-a-cameo-at-best-buy-teases-with-global-support/#comments
 HTC's long awaited, much delayed Windows Phone for Verizon is back in the speculative spotlight after making a brief appearance on Best Buy's website, with a screenshot serving as evidence (after the break). The device's retail price is listed as $599, but we're not reading much into this since it's likely just a placeholder. Meanwhile, an anonymous tipster has provided us with leaked Verizon documents suggesting this HTC Trophy may be a world phone. If so, the handset would join three Droids, two BlackBerries and two Windows Mobile (!) handsets as the carrier's globe-trotting options. While there's still no release date, Verizon clearly seems intent on bringing this elusive and prized phone to market -- all those booklets don't just grow on trees, ya know?

Continue reading HTC Trophy makes a cameo at Best Buy, teases with global support

HTC Trophy makes a cameo at Best Buy, teases with global support originally appeared on Engadget on Fri, 29 Apr 2011 21:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingbest buyBestBuyHTCHTC TrophyHtcTrophyleakMicrosoftmobileTrophyVerizonWindows PhoneWindows Phone 7WindowsPhoneWindowsPhone7WorldPhoneWP7Fri, 29 Apr 2011 21:45:00 EST<![CDATA[Sony rolling out Netflix, Yahoo updates; celebrates internet on TV with a new ad]]>http://www.engadget.com/2011/04/15/sony-rolling-out-netflix-yahoo-updates-and-celebrates-internet/http://www.engadget.com/2011/04/15/sony-rolling-out-netflix-yahoo-updates-and-celebrates-internet/http://www.engadget.com/2011/04/15/sony-rolling-out-netflix-yahoo-updates-and-celebrates-internet/#comments If you access Netflix on your Sony TV (or Blu-ray player or Streaming Player) you'll probably notice it's been updated with the new HTML5 based UI that allows for search of the entire catalog, among other things. A press release issued recently also mentions Sony will be delivering the Yahoo Connected TV store when it launches "later this spring" selling paid apps through its widget powered TVs. Just to make sure people get the message, Sony's official blog just posted this new ad, embedded above, focusing on its TV products from 1960 on and how it can bring music, movies and apps over the internet in HD (and 3D) to the living room.Give it a peek and let us know if you agree with the vision, the press release about all the new features is after the break.

Continue reading Sony rolling out Netflix, Yahoo updates; celebrates internet on TV with a new ad

Sony rolling out Netflix, Yahoo updates; celebrates internet on TV with a new ad originally appeared on Engadget on Fri, 15 Apr 2011 16:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3dadadvertisementappshdinternet tvInternetTvnetflixsonysony braviaSonyBraviastreamingtv spotTvSpotwatch instantlyWatchInstantlywidgetsyahooyahoo connected tv storeyahoo widgetsYahooConnectedTvStoreYahooWidgetsFri, 15 Apr 2011 16:02:00 EST<![CDATA[Ad-supported Kindle to ship May 3rd: saves $25, includes lot of enticement]]>http://www.engadget.com/2011/04/11/ad-supported-kindle-to-ship-may-3rd-saves-25-adds-lot-of-enti/http://www.engadget.com/2011/04/11/ad-supported-kindle-to-ship-may-3rd-saves-25-adds-lot-of-enti/http://www.engadget.com/2011/04/11/ad-supported-kindle-to-ship-may-3rd-saves-25-adds-lot-of-enti/#comments
 Here's a scenario: what if we told you that your next Kindle could be had for $25 less than retail? What if we told you it came from the rear of a nondescript white van? Or what if we told you that you'd first need to sign up for 842 email marketing scams? Thankfully, none of those scenarios are ones we're looking to tell you about. Instead, we're here to introduce you to the world's first ad-supported Kindle, going on sale within Target and Best Buy locations for $114. That represents a gentle $25 savings compared to the price of today's cheapest Kindle, but those 2500 pennies don't come free -- you'll be asked to endure "advertisements on the bottom of the device's home page and on its screen savers." Furthermore, it sets a new precedent in the gadget arena that could very well carry over to ad-discounted tablets, netbooks, PMPs, and who knows what else. At this point, Buick, Olay and Visa will be advertising, and we get the impression that said list will bloom in due time. It's hard to say just how intrusive they'll be, but Kindle director Jay Marine seems to think that "customers are going to love it."

We aren't so sure. While it's crystal clear that the general populace adores coupon cutting, it seems problematic to us to ship a pair of identical products that cost within $25 of one another and expect Joe Sixpack to grok the difference. In fact, we're guessing that this will inevitably lead to consumer complaints from those who can't figure out why their "on sale Kindle" isn't nearly as enjoyable to read as "Bob's Kindle... that he found during a sale." At any rate, a demo of the new device displayed a screen saver deal "where customers would pay $10 for a $20 gift card to Amazon," and while no ads will appear in e-books, there's still "a clear advertisement" along the bottom of the home screen. All that said, here's the key feature that Amazon's seemingly overlooking: an option in the software to pay back the $25 a customer skimped on to do away with the ads on their ad-supported e-reader. Solves the buyer's remorse problem, at least.

Update: And it's official -- PR's after the break!

Continue reading Ad-supported Kindle to ship May 3rd: saves $25, includes lot of enticement

Ad-supported Kindle to ship May 3rd: saves $25, includes lot of enticement originally appeared on Engadget on Mon, 11 Apr 2011 17:12:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingamazonbreaking newse booke bookse readere readerse-booke-bookse-readere-readersjay marineJayMarinekindlemarketingpromotionspecial offersSpecialOffersMon, 11 Apr 2011 17:12:00 EST<![CDATA[Google Latitude, now with 100 percent more check-in deals]]>http://www.engadget.com/2011/04/11/google-latitude-now-with-100-percent-more-check-in-deals/http://www.engadget.com/2011/04/11/google-latitude-now-with-100-percent-more-check-in-deals/http://www.engadget.com/2011/04/11/google-latitude-now-with-100-percent-more-check-in-deals/#comments A couple of months back, Google brought check-ins to Latitude, its location-sharing service, through Google Maps 5.1 for Android. Naturally, iPhone users only recently received the same functionality, but some would argue they should be grateful to be included at all. (Kidding. Sort of.) Now, Latitude's inching closer to direct competition with Foursquare and Groupon by offering check-in deals at retailers like RadioShack, American Eagle, Quiznos, and Finish Line. Google is currently namechecking over a dozen nationwide partners, and that list will surely grow as the bandwagon approaches Mach 5. Curious as to how this all works? Check in at RadioShack, for example, and you might receive ten percent off an in-store purchase. Offers are tied to check-in frequency, building on Latitude's three-tiered status system; higher status means better deals. If you'd rather peek nearby offers before you decide to leave the house, head to Google's official check in page in the source link below.

Google Latitude, now with 100 percent more check-in deals originally appeared on Engadget on Mon, 11 Apr 2011 14:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingcheck-incheck-inscheckincheckinsdealsgooglegoogle latitudegoogle placesGoogleLatitudeGooglePlaceslatitudemapmapsmarketingplacespromotionsalesMon, 11 Apr 2011 14:05:00 EST<![CDATA[Verizon renews HTC Trophy offer for Microsoft employees]]>http://www.engadget.com/2011/03/23/verizon-renews-htc-trophy-offer-for-microsoft-employees/http://www.engadget.com/2011/03/23/verizon-renews-htc-trophy-offer-for-microsoft-employees/http://www.engadget.com/2011/03/23/verizon-renews-htc-trophy-offer-for-microsoft-employees/#comments "Early 2011" is rapidly passing us by -- as, for that matter, is March -- but we still wouldn't rule out a Verizon Wireless launch of the HTC Trophy smartphone. You see, the carrier's seemingly still advertising the Windows Phone 7 device inside Microsoft itself, in a likely attempt to gather preorders before the device hits shelves. We can't say for sure when the phone will actually arrive, of course, but if we were the gambling type, we'd toss some horseshoes in the general direction of April Fools' and pray they find a mark.

Verizon renews HTC Trophy offer for Microsoft employees originally appeared on Engadget on Wed, 23 Mar 2011 05:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingHTCHTC TrophyHtcTrophyMicrosoftTrophyVerizonWindows PhoneWindows Phone 7WindowsPhoneWindowsPhone7WP7Wed, 23 Mar 2011 05:32:00 EST<![CDATA[Sony Ericsson's Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say]]>http://www.engadget.com/2011/03/14/sony-ericssons-xperia-play-ad-gross-human-thumbs-stitched-onto/http://www.engadget.com/2011/03/14/sony-ericssons-xperia-play-ad-gross-human-thumbs-stitched-onto/http://www.engadget.com/2011/03/14/sony-ericssons-xperia-play-ad-gross-human-thumbs-stitched-onto/#comments Is this the creepiest ad ever produced to introduce a new video game console? That's a high bar to pass -- but is it the creepiest ad for a new smartphone? Perhaps. The minute-long spot for Sony Ericsson's upcoming Xperia Play called "The Donor" appears to explain the backstory behind its last ad, relaying the tale of a young gentleman who was clubbing with friends, met an attractive woman, took her home, and woke up the next morning to discover that his thumbs were stone cold gone (notice the dirty, poorly-bandaged stumps on the table as he tells his tale of woe to a local law enforcement official). Cut to the next scene, where we've got our cute, lovable Android bot waddling around town... oh, and he's got human thumbs crudely sewn onto his arms. Go ahead, recoil in horror, vomit in the trashcan next to your desk, then cue the inevitable increased desire in owning this phone. Follow the break for the video, if you dare.

Continue reading Sony Ericsson's Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say

Sony Ericsson's Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say originally appeared on Engadget on Mon, 14 Mar 2011 19:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementcommercialericssonsonysony ericssonSonyEricssonvideoxperia playXperiaPlayMon, 14 Mar 2011 19:57:00 EST<![CDATA[Motorola Xoom rooted in two hours flat, sinister transforming exoskeleton jetpack returns in Verizon ad]]>http://www.engadget.com/2011/02/25/motorola-xoom-rooted-in-two-hours-flat-sinister-transforming-ex/http://www.engadget.com/2011/02/25/motorola-xoom-rooted-in-two-hours-flat-sinister-transforming-ex/http://www.engadget.com/2011/02/25/motorola-xoom-rooted-in-two-hours-flat-sinister-transforming-ex/#comments What's the first thing you're going to do with your Motorola Xoom? If you're Koush, the answer's clear -- install your very own ClockworkMod recovery image and ROM Manager, and grant the latter superuser permissions. That's right, on the very day of release, the Motorola Xoom's all but ready for custom builds of Android and all the joy they bring.

Meanwhile, Verizon's decided to bring us the latter half of the abruptly cut Xoom TV ad, which actually differs significantly depending on whether or not Spanish is your primary language. Either way, it's a fairly sordid affair, with no Iron Man feats of stratospheric skill to be found, merely a short demonstration of gaming with the accelerometer and a few quick swipes through Honeycomb. You'll still watch it if we tell you it's after the break though, won't you?

Continue reading Motorola Xoom rooted in two hours flat, sinister transforming exoskeleton jetpack returns in Verizon ad

Motorola Xoom rooted in two hours flat, sinister transforming exoskeleton jetpack returns in Verizon ad originally appeared on Engadget on Fri, 25 Feb 2011 02:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisementsadvertisingAndroidClockworkModHoneycombKoushKoushik DuttaKoushikDuttaMotorolaMotorola XoomMotorolaXoomROM ManagerRomManagerrootrootedtablettablet PCTabletPctabletsverizonverizon wirelessVerizonWirelessvideovzwXoomFri, 25 Feb 2011 02:02:00 EST<![CDATA[Leaked Windows Phone 7 ads challenge your phone head-to-head]]>http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/#comments Microsoft's slowed the pace of Windows Phone 7 ads after saturating the airwaves at launch, but it looks like another campaign is about to begin -- WinRumors has a leak of a new set of "Real Time Challenge" interactive web ads that challenge you to complete tasks using your phone against a WP7 device. Challenges include taking a photo and posting it to Facebook, checking Xbox achievements, getting directions, and telling meeting participants you're running late. Not surprisingly, the WP7 device performs handily at everything -- although we're definitely wondering why you'd be checking Xbox achievements in a hurry while on the run. WinRumors also says that the "Your Phone" image is just a placeholder that will be filled in by other devices in the final ads, so we'll see how MS decides to portray other platforms and their apps -- there's a lot of ways to do some of these things on Android and iOS devices. (And, sigh, we would note that "Update system software without fatal errors" is not a listed activity.) In any event, it's a clever ad idea -- check the video below.

[Thanks, Irv]

Continue reading Leaked Windows Phone 7 ads challenge your phone head-to-head

Leaked Windows Phone 7 ads challenge your phone head-to-head originally appeared on Engadget on Wed, 23 Feb 2011 16:41:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingcommercialcommercialsleakleaksmicrosoftreal time challengereal time trialsRealTimeChallengeRealTimeTrialsvideoweb adWebAdwindows phonewindows phone 7WindowsPhoneWindowsPhone7wp7Wed, 23 Feb 2011 16:41:00 EST<![CDATA[Verizon Xoom teaser ad will eat you up (video)]]>http://www.engadget.com/2011/02/22/verizon-xoom-ad-eats-you-up-video/http://www.engadget.com/2011/02/22/verizon-xoom-ad-eats-you-up-video/http://www.engadget.com/2011/02/22/verizon-xoom-ad-eats-you-up-video/#comments Verizon's first Xoom ad is out leaving little doubt about how the company plans to market Motorola's new tablet. While the Honeycomb slab might lack the Droid branding, VZW looks set to maintain the overtly machismo tone that helped sell so many Android handsets over the last year while dismissing any of that cerebral nonsense preferred by Motorola. And really, who amongst us, man or woman, can resist the temptation of strapping on an $800 jetpack come thursday?

Verizon Xoom teaser ad will eat you up (video) originally appeared on Engadget on Tue, 22 Feb 2011 02:19:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementandroidgooglehoneycombmotorolaverizonverizon wirelessVerizonWirelessvideovzwxoomTue, 22 Feb 2011 02:19:00 EST<![CDATA[Filmmaker says Motorola's Super Bowl ad bears some striking similarities to his short film]]>http://www.engadget.com/2011/02/14/filmmaker-says-motorolas-super-bowl-ad-bears-some-striking-simi/http://www.engadget.com/2011/02/14/filmmaker-says-motorolas-super-bowl-ad-bears-some-striking-simi/http://www.engadget.com/2011/02/14/filmmaker-says-motorolas-super-bowl-ad-bears-some-striking-simi/#comments
He's not going as far as to say that Motorola (or its ad agency) blatantly swiped his idea, but L.A.-based filmmaker Mike Sarrow thinks that the company's recent Super Bowl ad bears a few too many similarities to one of his short films to simply let slip by without a comment. That film, "Do Not Disconnect," was shot back in 2009 (and shopped around for a few years prior), and involves a world filled with "drones" wearing white earbuds who are oblivious to the real world around them and incapable of human interaction. Now, that in and of itself obviously isn't the most original of ideas, but Sarrow notes that there a few "striking" similarities beyond the general concept between the ad and his short film, particularly when it comes to the ending (which we won't spoil for you here). Adding a bit of meta-ness to the whole thing is the fact that Motorola's ad is of course a reference to Apple's famous "1984" commercial, and we all know Apple is no stranger to accusations that it's borrowed some ideas for its ads. Contrary to what you might think, however, Sarrow isn't seeking any compensation from Motorola (or even an attribution), he just wants people to see his film and make up their own mind. Judge for yourself after the break.

Continue reading Filmmaker says Motorola's Super Bowl ad bears some striking similarities to his short film

Filmmaker says Motorola's Super Bowl ad bears some striking similarities to his short film originally appeared on Engadget on Mon, 14 Feb 2011 13:54:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementappledo not disconnectDoNotDisconnectempower the peopleEmpowerThePeoplefilmmike sarrowMikeSarrowmotorolashortshort filmShortFilmsuper bowlsuper bowl adSuperBowlSuperBowlAdvideoMon, 14 Feb 2011 13:54:00 EST<![CDATA[Interactive storefront displays show up at Canadian Starbucks, window licking discouraged]]>http://www.engadget.com/2011/02/07/interactive-storefront-displays-show-up-at-canadian-starbucks-w/http://www.engadget.com/2011/02/07/interactive-storefront-displays-show-up-at-canadian-starbucks-w/http://www.engadget.com/2011/02/07/interactive-storefront-displays-show-up-at-canadian-starbucks-w/#comments Starbucks has given the caffeinated crowd a new reason, other than the free WiFi, to stop by a couple of locations in Toronto and Vancouver -- interactive window displays! Taking sidewalk passers-by on a journey to assemble their favorite Tazo teas, the interactivity comes via a vinyl screen, projector, and gesture controls. We've already seen an interactive storefront in the US, so its about time our friends up north got some geekified advertising of their own. Vid's after the break.

Continue reading Interactive storefront displays show up at Canadian Starbucks, window licking discouraged

Interactive storefront displays show up at Canadian Starbucks, window licking discouraged originally appeared on Engadget on Mon, 07 Feb 2011 22:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisementsadvertisingcanadaGesture ControlGestureControlinteractiveinteractive displayinteractive windowInteractiveDisplayInteractiveWindowstarbucksTazo teaTazoTeavideowindowMon, 07 Feb 2011 22:20:00 EST<![CDATA[Samsung sucks at Photoshop: The next Galaxy S (video)]]>http://www.engadget.com/2011/02/01/samsung-sucks-at-photoshop-the-next-galaxy-s-video/http://www.engadget.com/2011/02/01/samsung-sucks-at-photoshop-the-next-galaxy-s-video/http://www.engadget.com/2011/02/01/samsung-sucks-at-photoshop-the-next-galaxy-s-video/#comments Photoshop is hard. Hell, we're just hacks ourselves, using the tool as a means to help convey a story. But we don't have BAs in graphic design and we're definitely not operating within Samsung's multi-million-dollar advertising budget. So pardon us while we tease Sammy for failing to add a starburst to cover the reflection of its super-secret next-generation followup to its Galaxy S handset. The grab above comes at the 13 second mark of the official "next Galaxy S" teaser video (posted after the break) released in the runup to the big Mobile World Congress event. We guess some secrets really are meant to be shared.

[Thanks, Shavar]

Continue reading Samsung sucks at Photoshop: The next Galaxy S (video)

Samsung sucks at Photoshop: The next Galaxy S (video) originally appeared on Engadget on Tue, 01 Feb 2011 02:18:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementgalaxygalaxy sgalaxy s 2GalaxySGalaxyS2mobile world congressmobile world congress 2011MobileWorldCongressMobileWorldCongress2011mwcmwc 2011Mwc2011samsungsucks at photoshopSucksAtPhotoshopteaservideoTue, 01 Feb 2011 02:18:00 EST<![CDATA[Visualized: Giorgio Armani Galaxy S]]>http://www.engadget.com/2011/01/26/visualized-giorgio-armani-galaxy-s/http://www.engadget.com/2011/01/26/visualized-giorgio-armani-galaxy-s/http://www.engadget.com/2011/01/26/visualized-giorgio-armani-galaxy-s/#comments In front of the sculpted jaw and haunting eyes of this ridiculously-good-looking man, there is a phone. And it says: "Thanks for the cash, sucker."

Visualized: Giorgio Armani Galaxy S originally appeared on Engadget on Wed, 26 Jan 2011 20:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingAndroidAndroid 2.2Android2.2artcaptivateFroyoGalaxy SGalaxySGiorgio ArmaniGiorgioArmanihumorSamsungSamsung Galaxy SSamsungGalaxySWed, 26 Jan 2011 20:33:00 EST<![CDATA[HTC Thunderbolt has 8 megapixel camera and video chat, according to the ad up there]]>http://www.engadget.com/2011/01/02/htc-thunderbolt-has-8-megapixel-camera-and-video-chat-according/http://www.engadget.com/2011/01/02/htc-thunderbolt-has-8-megapixel-camera-and-video-chat-according/http://www.engadget.com/2011/01/02/htc-thunderbolt-has-8-megapixel-camera-and-video-chat-according/#comments HTC's slogan is "quietly brilliant," and the company's living up to it right now -- it snuck new details about its mystery handset directly under our nose. What you see above are three screencaps from a banner ad running on the pages of Engadget even as we speak, hinting at an 8 megapixel imager, a sizable screen, and perhaps even 4G video chat. Why, hello there HTC Thunderbolt / Mecha / Droid Incredible HD, and hurray for controlled leaks!

[Thanks, Taylor S.]

HTC Thunderbolt has 8 megapixel camera and video chat, according to the ad up there originally appeared on Engadget on Sun, 02 Jan 2011 20:17:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>8 megapixel8MegapixeladadsadvertisementadvertisementsadvertisingAndroidcontrolled leakControlledLeakDroid Incredible HDDroidIncredibleHdexclusivehdHTCleakleaksMechasmartphonesmartphonesThunderboltvideo chatVideoChatSun, 02 Jan 2011 20:17:00 EST<![CDATA[HP Palm Broadway, Manta and Topaz name-dropped in casting call]]>http://www.engadget.com/2010/12/29/hp-palm-broadway-manta-and-topaz-name-dropped-in-casting-call/http://www.engadget.com/2010/12/29/hp-palm-broadway-manta-and-topaz-name-dropped-in-casting-call/http://www.engadget.com/2010/12/29/hp-palm-broadway-manta-and-topaz-name-dropped-in-casting-call/#comments All the pieces, they're a-comin' together. If you'll recall, we spotted a smattering of HP Palm codenames in webOS 2.0 code early last month, and now, those very names are popping up elsewhere. Over at DirectCast, a couple of casting calls have emerged for HP Palm, with both of 'em seeking young, carefree hipsters with lovely hands. They're willing to pay a solid grand if you fit the profile, presumably to hold one of these impending devices on camera for some sort of advertisement. A PreCentral reader actually signed up, and then received some even more interesting information -- he was informed that the shoot will involve the HP Palm Broadway, Manta and Topaz. The Broadway was indeed one of the devices spotted in the aforementioned code, and while Manta wasn't there, "Mantaray" was. Topaz, of course, looks to be Palm's forthcoming tablet. This is all just expanded speculation for now, but if you were holding out hope for new HP Palm products, feel free to let your imagination run wild.

HP Palm Broadway, Manta and Topaz name-dropped in casting call originally appeared on Engadget on Wed, 29 Dec 2010 11:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingbroadwaycasting callCastingCallcommercialhpHP PalmHpPalmmantamantaraypalmpalmpadsmartphonetopazwebosWed, 29 Dec 2010 11:02:00 EST<![CDATA[Logitech, Google TV enlist Kevin Bacon (and his biggest fan) for a new ad]]>http://www.engadget.com/2010/12/01/logitech-google-tv-enlist-kevin-bacon-and-his-biggest-fan-for/http://www.engadget.com/2010/12/01/logitech-google-tv-enlist-kevin-bacon-and-his-biggest-fan-for/http://www.engadget.com/2010/12/01/logitech-google-tv-enlist-kevin-bacon-and-his-biggest-fan-for/#comments
They keep pulling us back in -- Logitech's latest Google TV ad takes a different, and yet still stalker related tack to sell users on the viability of search and web in their living room, focusing on the Kevin Bacon obsessed (and incredibly familiar looking) Ivan Cobenk. The main gist is that the Google TV is the key to easily finding your favorite video content, wherever it is... along with the slight danger of turning into Kevin Bacon. Give it a watch, while we're still not totally sure the Revue belongs in every living room this bit is far more convincing than the old screaming anthromophized HDTV.

Logitech, Google TV enlist Kevin Bacon (and his biggest fan) for a new ad originally appeared on Engadget on Wed, 01 Dec 2010 23:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementandroidgooglegoogle tvGoogleTvkevin baconKevinBaconlogitechlogitech revueLogitech Revue with Google TVLogitechRevueLogitechRevueWithGoogleTvrevuevideoWed, 01 Dec 2010 23:32:00 EST<![CDATA[Toshiba Japan tosses meteorites around in its new Cell TV ad]]>http://www.engadget.com/2010/11/27/toshiba-japan-tosses-meteorites-around-in-its-new-cell-tv-ad/http://www.engadget.com/2010/11/27/toshiba-japan-tosses-meteorites-around-in-its-new-cell-tv-ad/http://www.engadget.com/2010/11/27/toshiba-japan-tosses-meteorites-around-in-its-new-cell-tv-ad/#comments
Figuring out how to advertise new 3D functions on viewers old 2D TVs has been an interesting problem for manufacturers all year and Toshiba Japan's ad for its new Cell-powered X2 HDTV is the latest to try, turning to the heavens for inspiration in classically Japanese style. Sure it has nothing on the company's previous Space Chair spot, but we guess some effects will have to do when launching furniture into space isn't possible.

Toshiba Japan tosses meteorites around in its new Cell TV ad originally appeared on Engadget on Sat, 27 Nov 2010 21:53:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3dadadvertisementcellcell tvCellTvhdjapanmeteoriteregzatoshibax2Sat, 27 Nov 2010 21:53:00 EST