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Exclusive Interview: Wowhead and Affinity Media
I was actually running Wailing Caverns with a few guildies from IctfB on last Friday night around midnight when I heard the news: Wowhead had sold for $1 million to Affinity Media, the company that supposedly ran IGE, the notorious goldsellers. We'd received a tip from someone who claimed he used to work for IGE, and we rushed to get the story up and also make sure it was right-- word was that Affinity didn't own IGE any more, and that Wowhead had maybe sold because of that.Still, in the week or so since, players have had plenty of questions. Did Wowhead sell out to goldsellers? Did Affinity really sell IGE and are they really out of the goldselling business? And why did Affinity want to buy yet another database when they already owned both Allakazham and Thottbot? And perhaps most importantly, what kind of changes would come for Wowhead?WoW Insider got a chance to sit down for an exclusive chat with both John Maffei, president of the ZAM content network at Affinity Media, and Tim Sullivan, CEO of Wowhead, to talk about Affinity's past, the sale of Wowhead, and what's coming next. They wanted to clear up questions, and we wanted to get answers. To read the full, exclusive interview, click the link below.
A look back at the sale of Wowhead.com
Now that we've had a few days to think about it, I think it's worth taking a bigger look at the Wowhead acqusition news that broke over the weekend. On Friday evening, a blogger named Ahmed Farooq posted that as a person who'd previously worked to acquire websites for goldseller IGE, he'd heard from "three different sources," all unnamed, that Wowhead had sold to Affinity Media for $1 million. That's when we reported on it, and more than a few other sites also picked up the story. We also were one of the first sites to report in conjunction that Affinity Media had supposedly sold IGE, and claimed they were no longer in the business of goldselling.On Saturday, Wowhead posted a confirmation on their site, and then this Q&A with their CEO and the head of Affinity Media, John Maffei. They claim to be "100% sure" that since Affinity reportedly sold IGE, Wowhead will never carry gold ads. Farooq, the original tipster, posted an update on his site that says Affinity was "still very much involved with IGE," but Wowhead's Q&A says "the individual who leaked the story about the Wowhead sale" (apparently Farooq) also "owns competitive content properties," including a real-money trading (goldselling) site, and calls the act of that person spreading rumors about Wowhead "the height of hypocrisy." By all appearances, Affinity Media is no longer associated with IGE at all, and at the moment, the proof is in the pudding: there are currently no gold ads on Wowhead or Thottbot.As for IGE, this report about the CEO at the Virtual Goods Summit makes it seem as though there are stormy waters ahead for their company and the entire gold selling market.
