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  • Embark

    Embark's semi-autonomous trucks are hauling Frigidaire appliances

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    11.13.2017

    Last year, Otto made a 120-mile beer run. Now Frigidaire and Ryder have partnered with autonomous trucking company Embark to deliver smart fridges from Texas to California. You know, so you have a place to store the brews. Embark thinks that freeways are the ideal test grounds for its autonomous efforts because there aren't any traffic lights, pedestrians or oncoming traffic to deal with. Which makes sense. All a truck needs to do, basically, is stay in its lane, maintain speed and keep a safe distance from other cars.