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Sears, Kmart launch Alphaline Entertainment movie download service
After Wal-mart, Best Buy and Amazon jumped on the digital delivery bandwagon it's clearly evident that just offering discs for sale isn't enough, and right on schedule Sears and Kmart are launching Alphaline Entertainment, a new venture created for the sole purpose of selling downloadable movies online. Powered by Sonic's RoxioNow backend just like Best Buy and Blockbuster, it's all very familiar, down to the $3.99 rent / $19.99 new release purchase pricing that we love to hate (with the Blu-ray version often on sale for less, why bother?) with plans to embed the service in a variety of connected Blu-ray players, mobile devices, TVs and more. It doesn't appear that Sonic's sale to Rovi or the addition of DivX to the company's fold has affected the deal at all, but here's hoping they plan on introducing a Blue Light Special pack-in like VUDU or Disc+ to make things a little more appealing.
Sears and Kmart launch streaming video service this Christmas
As physical media sales continue to drop it looks like the smart money is in streaming content. Now Sears (and Kmart, which it owns) is getting in the game with the Alphaline Entertainment service. Powered by Sonic's RoxioNow (which is the same architecture that as Best Buy and Wal-Mart's services), Alphaline will be available on TVs and Blu-ray players manufactured by Sharp, LG, Sony, Samsung, Panasonic, and RCA. Setup of your device is included in the sale price, which is pretty great on the off chance you are less able to setup consumer electronics than your typical Kmart employee. Keep an eye out for the service this holiday season. PR after the break.
