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By now you've heard of the ALS Ice Bucket Challenge, even if you don't know exactly what it is. Seemingly millions of people have dumped buckets of ice water on their heads to raise awareness and money for ALS funding. Amyotrophic Lateral Sclerosis, better known as Lou Gehrig's Disease, affects ...

9 months ago 0 Comments
August 22, 2014 at 5:00PM
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The chain of Ice Bucket Challenge videos for Apple executives remains unbroken. First up was Apple Marketing VP Phil Schiller, who sent the challenge on to CEO Tim Cook. Cook took the plunge in front of a huge crowd at an Apple beer bash last week, extending the challenge to Beats executive and ne...

9 months ago 0 Comments
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Yesterday we talked about Apple marketing VP Phil Schiller challenging CEO Tim Cook to take the ALS Association Ice Bucket Challenge. Well, at an Apple beer bash yesterday, Cook took his icy shower. Cook then challenged Disney CEO and Apple board member Bob Iger, recording artist Michael Franti (...

9 months ago 0 Comments