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Adgadget: Fantasy fembots market male products
Ariel Waldman contributes Adgadget, a column about the intersection of advertising and technology.Technologically better equipped than booth babes, fantasy fembots seem to be popping up everywhere in ad campaigns these days. Alcohol seems to be popular with the fembots -- they're employed in ads from both Heineken and Svedka -- but Philips is utilizing them in a campaign for an electric razor as well. It's pretty easy to be creeped out by the influx of ready-to-serve robots -- and not just because these fembots could be the beginnings of the Singularity in disguise. (C'mon, what more suitable "smarter-than-human brain-computer-interface" would be better to take over the human race than one that offered kegs and clean shaves as a "gift from the Greeks"? And who better to be behind the downfall of society than advertisers?) Misogynist undertones run rampant throughout all the ads, so it's no shock that feminine cyborgs are used exclusively in advertising targeting young males -- they tap right into stock fantasies of complete feminine subservience.
Special XBLM offer in the Matrix Collection [update 1]
If you're going to be purchasing the the Matrix trilogy on HD DVD this week, you'll be happy to know that there will be a neat little surprise inside. The HD DVD version of the Complete Matrix Trilogy (and presumably the Ultimate Matrix Collection) will include a code in the box for you to download the entire Animatrix series for free off of the XBLM. Sweet deal huh? Also, be sure to head to the Matrix section on the Marketplace to download daily HD clips from the Matrix trilogy, themes, and other goodies. So guys, what will you be choosing ... the red pill or the blue pill?Update 1: The free download will not be in the Ultimate Matrix Collection, because the Animatrix is already included in the set. Makes sense to us.
