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Daily Update for November 28, 2012
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
New 'iPad Is Amazing' ad touts iOS 4.2 features
Apple's latest iPad commercial, "iPad Is Amazing", is touting iOS 4.2's new features including AirPrint, AirPlay, multitasking, and folders. Aimed at corralling holiday technology shoppers, this new ad definitely offers up something for everyone in the family. Just for the record, I will admit that bought an iPad when they were first announced. I will also admit that I returned it one week later, as I didn't feel that it did anything that my MacBook and iPhone couldn't already do at the time. Thinking back to that week I understand why I felt that way then, but with the new OS and all the apps available now I think I could find a use for an iPad in my house today. Click Read More to check out the new ad.
10 copycat Apple ads
Whether you like them or not, find them utterly frustrating or a delightful pleasure to observe, one thing is for sure, Apple knows how to put a successful ad campaign together. In a case of imitation being the sincerest form of flattery, Business Insider has compiled a list of the top ten commercials most influenced by Apple's advertising style. From all white backgrounds to parodies of the "I'm a Mac vs. I'm a PC" campaign, to the Feist music sound-a-likes and up close and personal rotating video shots, these top ten ads have shown no shame in riding on the big waves that Apple's commercials have made. For a video of the new Macbook Air commercial, click on the read more button below. Photo by someToast/Flickr CC.
Shareholders ask Ballmer about Apple
While Bill Gates looked on, Microsoft shareholders asked CEO Steve Ballmer about Apple at their annual meeting this morning. Steve's CEO-speak responses illustrate the larger problem. Portfolio reports that one investor asked about the company's reputation with young customers: "I'm just wondering why your marketing group can't do something to try to rein in this next generation, because you've got a real bad image out there." He also said that Apple's ads make Microsoft look like "a buffoon." That's when the CEO-speak began. "There's certainly always opportunities for improvement," Ballmer said. "[There is] ... a group of people with whom our market share is less." When you hear "opportunity for improvement," you're screwed. Euphemistic language clouds meaning and hides the truth. Think "economic downturn" and "previously enjoyed" instead of "depression" and "used." Or "opportunity for improvement" instead of "problem." Remember the Windows Mojave ads, in which producers tricked customers into thinking Vista was an unreleased version of Windows, only to then throw open the curtain and essentially say, "See? It's really Vista! You DO like it! There's nothing wrong here!" Instead of telling people what they like, sanitizing language, insisting that the only reason the iPhone has 75,000 apps available is to make it usable on the Internet and denying your kids iPods, just say, "Our reputation with young people is poor and here's what we'll do about it." That's when you'll get something done. [Via MacDailyNews]
Take a stroll down memory lane
Most Mac users know the ads that Apple produces are really good and very effective at getting a message across. It's pretty much been that way from the start. Don't believe me? Web Designer Depot has collected ads that go way back to the Apple II, and it's a fun trip. I remember most of these ads, as I first started with Apple after I dumped a TRS-80 for an Apple II way back around 1977 or so.Some of the ads look a bit dated of course, but Apple always had great copy and a decidedly non-institutional bent to their message. That, of course, continues today.Those who remember these products will get a kick out of seeing the ads again. Those who don't are sure to find them an interesting window into the corporate mind of Apple.If, by the way, you haven't had your fill of Apple advertising history, saunter on over to the Mothership gallery and look at even more Apple stuff.
AppleGazette lists top 10 Apple commercials
There's nothing that warms the cockles of a blogger's heart than a good list of things. This time around AppleGazette has compiled a list of the 10 ten Apple commercials of all time. The usual suspects are there, HAL, Ellen Feiss, and Think Different. Oddly enough 1984, possibly the most famous commercial ever, didn't nab the top slot.Oh, and the image accompanying this post is from the worst Apple ad ever. Sound off in the comments if you know which ad it is.
Apple posts 3 new Get a Mac ads
Apple has finally posted those 3 new Get a Mac ads that we have been talking about from time to time. Counselor shows the Mac and PC speaking with a counselor (who knew?) and trying to work out their differences. 'Better Results' features Gisele as a Mac home movie, and a dude in a dress as a PC home movie comparing the strengths and weaknesses of each platform's movie making abilities. 'Self Pity' shows off the fact that Macs can run Office and includes my favorite line of the bunch, 'What's with the big boy clothes,' asks the PC of the Mac.What do you think of this latest batch of ads from Apple? Sound off in the comments.Thanks, iwit.
Joy of Tech on the new Apple ads
The Joy of Tech has a tiny tweak to the Get a Mac ads that they would like to see. I won't ruin the punchline, but I have to agree with them. That would get me to buy a few more Macs (they come in six packs, right?).Thanks, Douglas.
