AppleAdvertising
Latest
Does Toronto wall mural show a new iPad dashboard? No, it's just iPhoto for iOS
TUAW reader Jon Hung forwarded us this photo showing a wall mural that is in the progress of being painted on the side of a fire station at 260 Adelaide St. W. in Toronto, Ontario. The beautiful, super-sized mural shows what appears to be a new iPad dashboard, complete with weather, the date and a lot of photos... Well, that's what we thought for a minute, before realizing that a) we haven't seen anything like that in iOS 6 betas and b) it seemed really familiar. Sure enough, a little research showed that it's the Journals function in iPhoto, which allows you to create photo "mosaics" complete with weather and date information (see below). It's a very useful feature, perfect for sending friends an update of everything you did on a particular day on your vacation. Still, the mural is really impressive and we'd like to see other examples of painted Apple ads that may be in existence around the world. If you've taken a picture of a similar Apple mural and have a Flickr account, just tag your photo with TUAW so everyone can see what you've found. Thanks to Jon for the wonderful photo and tip!
Huge Apple ads ruffle feathers in Boston
Last week I was in Boston and drove past the ad pictured at right, as I have done many times. Even though it first went up in 2007, I still think, "Man, that is a big ad." Boston's Outdoor Advertising Board agrees. Two years ago, they declared the 13,750 square-foot monstrosity illegal because of its size. Yet it's still in place. Last June, the groups behind the advertising agreed to pay the state $110,000 as a settlement, according to The Boston Globe. Now, according to the Globe, there's a political backlash. It seems that the settlement was reached with some "help" given to a business person from a campaign aide from Boston Mayor Thomas Menino's office. The same acquaintance reportedly has made annual donations to the Mayor's office since 2005. The owners argue that the ad promotes sales inside the self-storage business just behind the huge wall, where customers can buy iTunes gift cards. The ad space first went into use 6 months before Apple opened the flagship retail store on Boylston Street. [Via iPodNN] Photo: Yoon S. Byun, The Boston Globe
Clever iPod advertising in South Africa
Starting with the infamous 1984 Super Bowl television commercial, Apple's advertising campaigns have become almost as unique and interesting as their retail products. Check out some images of this recent campaign, created by Net#Work BBDO in South Africa to announce the functionality of video iPods. Staged in movie theaters, the campaign featured tiny boxes of popcorn that bore the slogan, "iPod: Movies in your pocket," as well as tiny movie posters and even an iPod-sized trailer on the big screen. Pretty clever.Thanks, Ivan!
