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  • Opening Apple's 'Lucky Bags' in Japan, where $300 can get you a MacBook Air

    by 
    Mat Smith
    Mat Smith
    01.02.2015

    Happy New Year. And when it comes to shopping in Japan, that means sales and fukubukuro. These "lucky bags" are sold by all kinds of stores, and typically contain products equal in value to what you pay, but sometimes a whole lot more. Even Apple's bricks-and-mortar stores have followed the tradition since 2004, with a handful of bags housing a coveted MacBook Air. All of the bags cost 35,000 yen, roughly $300, but if you're shopping for an Apple laptop, it's a gamble. There's no guarantee what will be inside yours. This year, for the first time, Apple has added a handful of limited edition products for its crowd of dedicated Japanese fans. We visited the store in Ginza, Tokyo, today, which alone (there are three stores in the city) managed to attract 900 people before the store even opened. Let's see what 300 bucks can buy, if you're willing to risk it.