ASUS might have launched the netbook era with the original Eee PC and followed up on that with wave after wave of successfully more innovative designs like the Seashell, but that's not enough for vice chairman Jonathan Tsang, who says the company's goal is "to provide products that are better than Apple's." No pulling punches here! According to Tsang, ASUS spends very little on marketing, instead preferring to spend the majority of its budget in engineering products so innovative consumers are forced to take notice. We don't know if that strategy will actually work -- especially since true competition with Apple would have to involve software, not just hardware -- but we will say that it's clear ASUS is doing everything it can to drive the industry forward, not just lying back and copying rivals like MSI and Acer. That's all thought-provoking enough, but there's more: Tsang also says ASUS has a motion-controlled game console that provides better tracking than the Wii sitting on the shelf because content deals are "complicated." Same with an ebook reader. "We don't have the chicken, so cannot have the egg." Well damn -- and we really like eggs, too. Hit the read link for the full interview.

If you like the idea of the little laptop that started it all, but need a little more workspace to keep your eyes from going all aesthenopia on ya, hold on to your wallets for a few more weeks. According to DigiTimes, ASUS is planning on releasing an 11.6-inch Eee by the end of the month, following up on its pledge made last year to do just that -- while simultaneously breaking Jerry Shen's promise to never surpass the 10-inch mark without creating a spin-off, "premium" netbook brand. But, with the 7-inchers relegated to their place in history, perhaps now the company has a little extra room on its production lines. No further information is available on the forthcoming model at this point, but we're hoping that new screen will get a few more pixels to fill out its new-found girth.

We've been waiting on pins and needles for confirmation, but it looks like an all-too-vague Reuters report actually is referring to the Garmin-Asus nüvifone G60. After a senior company official noted that a "Linux-based operating system" would be used in one of its two smartphones, we pinged Garmin directly to cut through the mystery and get down to the meat. What we were told was this: "The Garmin-Asus nüvifone G60 has a proprietary Linux-based OS, and we're still working towards delivering the nüvifone G60 in the first half of 2009 in limited markets, which haven't been named yet." Of course, the tandem is quickly running out in months in that window, so we're pretty jazzed to be all up on top of an imminent release. Now, if only we knew where those patience pills made off to...

[Via Boy Genius Report]

Sure, we've already seen Android pop up on the HP 2133 Mini-Note thanks to some intrepid DIYers, but now comes word from The Wall Street Journal that HP's got programmers looking into using the Google OS officially for an upcoming netbook. VP of the PC division Satjiv Chahil's quoted as saying they're in the process of assessing its capabilities, so don't get your hopes up anytime soon. Also mentioned is Asus, which we already knew about from back in February. Interestingly, the report states that Dell's been tweaking the software for use in multiple devices due out this year, including a MID and one of those long-rumored smartphones -- that is, assuming they make one that can tickle the carrier's fancy.

Update: HP confirms that it is testing Android but "has made no decision yet whether to offer Android in products."

[Via Unwired View]

ASUS has been riding the Eee wave pretty high lately, and although things seem going pretty well for the powerhouse company, there might be some storm clouds in the distance -- Tweaktown's got a long piece translated from the Taiwan-only Business Today which hints at some exec-level infighting going on at the top. It's pretty in-depth stuff, but the main takeaway seems to be that ASUS's spinoff of its OEM manufacturing business as Pegatron ruffled a few feathers, leading Pegatron chairman Tung Tsu Hsien to apparently start thinking about launching his own consumer brand called PEGA Design to take on ASUS -- especially interesting since we just saw some Pegatron-branded netbooks and nettops. We'll see if any of this comes to pass -- we'd be pretty into another huge company cranking out wild ideas like the Eee keyboard.

We'd already heard that ASUS had been invited to join the Open Handset Alliance, and DigiTimes is now reporting that the company is, in fact, planning to launch an Android-based handset -- go figure. That phone, some unnamed company sources say, will roll out sometime in the first half of 2009 (we're guessing late first half), and could possibly be released in Taiwan first under ASUS' own brand before making its way overseas in the form of different "customized models" for various clients. Of course, any other details are non-existent at this point, but those same sources did also note that ASUS will be phasing out its use of the Ericsson Mobile Platform (or EMP) in its phones in favor of handset platforms from Qualcomm and Marvell, which is interesting insofar as that both Qualcomm and Marvell are members of the OHA, while Ericsson is not.

We're not sure if its recent spate of handset announcements had anything to do with it or not, but it looks like Google has now asked ASUS to join the Open Handset Alliance, an invitation that we're assuming ASUS expected to accept (or else we probably wouldn't be hearing about it). Apparently, Google is interested in working with ASUS due to its "brand recognition worldwide," although neither party seems to be making any sort of official comments just yet. Knowing ASUS, however, we're sure it'll find some way to work its Eee brand into the picture before all is said and done. Eee Phone, anyone?

[Via VentureBeat, thanks Michael Y]

Hey, remember when the Eee PC was announced, and everyone got all hot and bothered, and we couldn't wait for it to ship, and we couldn't wait to get it into our hands? Then remember how ASUS created so many annoying variations that it became almost impossible to pay attention? Well, pay attention -- the Eee PC 900HD has hit the FCC. Excited? Yeah, we thought so. Hit the read link to see what the label and undercarriage of your new supposedly-hard-drive-equipped netbook look like, and feel free to browse some SAR reports while you're there. Of course, this reveals nothing about the actual hardware save for the fact that this bottom casing is different from previous models, so... that's one thing.

[Via jkkmobile]

It's been mostly hugs and cupcakes for Intel's Atom processors lately -- they're apparently selling like hotcakes, and they're the stars of the Intel Developer Conference this week. But although Intel was confidently predicting that supply would meet demand by next month, it sounds like Atoms might still be hard to come by -- PC World quotes an unnamed ASUS exec as saying there's a "serious shortage" of the chips, leading the PC manufacturer to turn to Celeron chips to meet demand. Intel reps are sticking to the party line and saying that the supply issue will be resolved by the end of the third quarter, but we'll see how it goes -- something tells us ASUS isn't helping itself out too much by cranking out an endless string of Atom-based Eee PCs, either.

Apparently Jerry Shen and the homegirls / boys at ASUS want to get a slice of that sweet cloud pie. According to a report, the computer-maker has launched a service called Eee Storage, which provides 20GB of online storage for Eee PC users, as well as access to downloads of around 3,000 pieces of free software and games. The company hopes to expand the service -- which uses a drag and drop interface for file management -- into a full blown "store" where users can download music and "various other content." In the picture above you can see Jerry demonstrating the service to a group of bemused high school reporters.