ASUS delivers Eee PC T91MT to Amazon.com, completes world tour
[Thanks, Bernard]
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ASUS might have launched the netbook era with the original Eee PC and followed up on that with wave after wave of successfully more innovative designs like the Seashell, but that's not enough for vice chairman Jonathan Tsang, who says the company's goal is "to provide products that are better than Apple's." No pulling punches here! According to Tsang, ASUS spends very little on marketing, instead preferring to spend the majority of its budget in engineering products so innovative consumers are forced to take notice. We don't know if that strategy will actually work -- especially since true competition with Apple would have to involve software, not just hardware -- but we will say that it's clear ASUS is doing everything it can to drive the industry forward, not just lying back and copying rivals like MSI and Acer. That's all thought-provoking enough, but there's more: Tsang also says ASUS has a motion-controlled game console that provides better tracking than the Wii sitting on the shelf because content deals are "complicated." Same with an ebook reader. "We don't have the chicken, so cannot have the egg." Well damn -- and we really like eggs, too. Hit the read link for the full interview.
ASUS has been riding the Eee wave pretty high lately, and although things seem going pretty well for the powerhouse company, there might be some storm clouds in the distance -- Tweaktown's got a long piece translated from the Taiwan-only Business Today which hints at some exec-level infighting going on at the top. It's pretty in-depth stuff, but the main takeaway seems to be that ASUS's spinoff of its OEM manufacturing business as Pegatron ruffled a few feathers, leading Pegatron chairman Tung Tsu Hsien to apparently start thinking about launching his own consumer brand called PEGA Design to take on ASUS -- especially interesting since we just saw some Pegatron-branded netbooks and nettops. We'll see if any of this comes to pass -- we'd be pretty into another huge company cranking out wild ideas like the Eee keyboard.

We'd already heard that ASUS had been invited to join the Open Handset Alliance, and DigiTimes is now reporting that the company is, in fact, planning to launch an Android-based handset -- go figure. That phone, some unnamed company sources say, will roll out sometime in the first half of 2009 (we're guessing late first half), and could possibly be released in Taiwan first under ASUS' own brand before making its way overseas in the form of different "customized models" for various clients. Of course, any other details are non-existent at this point, but those same sources did also note that ASUS will be phasing out its use of the Ericsson Mobile Platform (or EMP) in its phones in favor of handset platforms from Qualcomm and Marvell, which is interesting insofar as that both Qualcomm and Marvell are members of the OHA, while Ericsson is not.









