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ASUS' ZenFone Zoom is ultimately held back by a mediocre sensor
ASUS has been trying to make a mark in the US phone market for years, first with its hit-or-miss Padfone line and more recently with the budget-friendly ZenFone 2. Then, for reasons nearly beyond comprehension, the company decided to shoehorn a zoom lens system from Hoya into one of its phones. And lo, the ZenFone Zoom was born.
Here's a closer look at ASUS' low-cost Zenfone line
At today's ASUS press conference here in Las Vegas, chairman Jonney Shih unveiled a new line of low-cost Android smartphones, dubbed Zenfones. The devices, which come in a range of 4-, 5- and 6-inches, have dual-core Intel Atom processors inside and run a skinned version of Android 4.3 that ASUS is calling Zen UI. Apart from a focus on imaging software, Shih didn't elaborate too much on what users could expect from that interface. But it's clear from our brief time with the handsets that the sleek UI emphasis simplicity by means of cleaner fonts and larger icons. The real kicker, however, for these newly announced Zenfones is their pricing: $100 for the Zenfone 4, $150 for the Zenfone 5 and $200 for the Zenfone 6. And that's all off-contract.
