At Bat 2009
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MLB updates At Bat 2009 for iPhone, gives live streaming to MLB.TV users
If you're a baseball fan you already have it. If not, you're missing a lot, and now MLB has updated At Bat 2009 [App Store link] to include more video streaming for fans who already subscribe to MLB.TV. That means as of today, those subscribers can watch all the remaining games this season (subject to blackout restrictions) on their iPhone or iPod touch.The app has also been tested for iPhone/touch compatibility with version 3.0 of the Apple software. Regulars users of the app who haven't subscribed to any of the special MLB packages still get one free live streaming video game a day to watch, as well as all the current features of the app, including streaming audio from every MLB game as it is played.I really like the app; my only complaint is that my favorite team which is supposed to be at the top of the list gets shunted down when other teams are the featured live streaming game. I'm hoping that is fixed in this new version, but it is too early to test it.At any rate, if you're a big fan of the boys of summer, just check the App Store and update. It's especially good if you subscribe to to MLB.TV or MLB.TV Premium.Batter up!
MLB is about to make a million dollars off an iPhone app
Lots of developers are saying that they can't sell their apps at $9.99 in the App Store, but Major League Baseball is apparently the exception -- the $9.99 At Bat app is not only gaining accolades from users, but it's selling like nachos at the ballpark, too: with 130,000 copies sold so far this year, MLB is about to break a million dollars in revenue, even after Apple takes its cut. Pretty impressive for a pricey app. Of course, that's chump change when you consider exactly what MLB is dealing with -- the app integrates the Gameday Audio service, which sells for $14.99 on its own, and baseball's television and video content makes much, much more than a million dollars. The iPhone revenue, big as it is, is just a drop in the bucket for MLB, really. But nevertheless, the MLB app stands out as proof that, even if you have to include exclusive live audio content from major sporting events around the country, it is possible to make an app that people will happily pay $9.99 for. Stands to reason that if developers can make their app at least as functional and useful as At Bat, they too can make a million dollars.
