AugmentedRealityAdvertising
Latest
Trio of Microsoft projectors lets you get quasi-physical with AR interaction (video)
You have to hand it to the tireless folks toiling away within Microsoft's Research department. They're hard at the task of making tomorrowland today's province. Perhaps spurred on by the rapturous response to their HoloDesk, the Cambridge gang's previewing yet another virtual reality, and this time it's a handheld trio. The palm-friendly devices, split up into camera, room and SLAM models, incorporate pico projectors, coaxial IR cameras, inertial measurement units (IMUs) and the company's Kinect (for the latter two only) to project augmented visions onto surrounding surfaces. If you've been honing your shadow puppetry game over the years, that oft-used skill's about to get very useful. The environmentally aware (no, not the Go Green! kind) systems allow for shadow- and touch-based interaction with the CG overlays, offering pinch functionality, icon selection and even painting -- don't worry, it's definitely removable. This neat tech hat trick could one day soon spare you a trip to IKEA, letting you test out potential decorative pieces from the comfort of your home. Unfortunately, we can't get handsy with the futuristic projectors just yet, so the video after the break will have to suffice. [Thanks, Pradeep]
Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video)
It isn't exactly a spring chicken, nor is it particularly new to the advertising game -- Best Buy utilized the stuff back in 2009 to push electronics -- but a new ad campaign from manly body spray purveyor Lynx (Axe in the US) is making augmented reality nearly unavoidable. Created by BBH, a global ad agency, the video below shows travelers at London's Victoria train station staring up at a giant screen to find themselves greeted by a skimpily attired fallen angel. The stunt, launched on March 6, drew a lot of attention from passersby, and in more than one instance elicited some pretty, well, bold behavior. Up until now, augmented reality has mostly been a play thing of the geek set -- even previous advertisements enlisting such tactics required a decent amount of work from the audience -- but if these fallen angels are any sign, we could all be traversing a more unreal world very soon. [Thanks, Ben]
Best Buy goes 3D, even augmented reality isn't safe from advertising
In its never-ending quest to sell you more things, Best Buy has added augmented reality to its Sunday ads. The printed missives can now be used, in conjunction with a webcam and a purpose-built website, to create 3D representations of the latest product being pimped. Yes, it's probably easier to walk to a store and handle the goods in person, but that's hardly the point of AR now, is it? We're not sure where to rank this effort in the pantheon of quirky promotional ideas, but we'll give credit to the big box retailer for stepping outside itself and trying something new to separate you from your hard-earned cash.[Via Coolest Gadgets]
