bait-and-switch
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EVE Evolved: A game of cat and mouse
Outside of the annual Alliance Tournament, it's rare to find a fair fight in EVE Online with both sides being evenly matched in numbers or odds of success. On the actual battlefields of EVE, lone pilots and fleets alike hunt for fights they can win and tend to shy away from fights that aren't stacked in their favour. A bold few will intentionally engage when they're outmatched or outgunned in the hopes of getting a lucky and impressive-looking kill, but most of the time, that kind of fight is the result of a poor judgment call or misreading the situation. Something new EVE players tend to have trouble accepting is that the outcome of a fight is often decided before the guns even start firing. EVE PvP is a massive game of tactics in which the goal is to catch weaker enemies at a disadvantage, so the fight could already be lost the moment you're caught by a superior foe. A lot of PvP is psychological; you trick enemies into thinking they have the upper hand, and you hide your true intentions and abilities until it's too late. Fleets of all sizes roam around EVE appraising the smaller fish while avoiding the sharks, and I wouldn't trade that cat-and-mouse gameplay for any level of pre-arranged fairness. But what motivates people to fight or flee, and how can we win the psychological battle to gain an upper hand? In this week's EVE Evolved, I look at three tricks you can use to catch targets off-guard.
Wings Over Atreia: Tickets please
As we barrel through November and get closer to the holidays, my thoughts have turned to turkey, pie, rolls, pie, and candied yams... did I mention pie? It's not that I can't think of anything else (pie), but I always look forward to family, food, and free time during the upcoming holidays -- free time meaning more gaming and less working! Unfortunately, a few other things are slipping in and interrupting the thoughts of impending gluttony for many Aion players. Everyone deeply immersed in Atreia knows that two of the most frequent topics of discussion this past week (ignoring all troll comments, of course) have been Star Wars: The Old Republic with its impending effect on Aion and the reduction in arena tickets that went into effect after last Wednesday's maintenance. While Wings Over Atreia took a look at the forthcoming release of TOR last week, I might have altered my predictions a bit had the announcement about the arena tickets happened sooner than right before publishing. Could one event really affect the balance? Check out past the cut to examine the NCsoft's action, the community's reaction, and the possible repercussions.
Wings Over Atreia: Drop -n- shop
Hot topic! Hot topic! Fresh outta the community oven! In a much-hyped announcement a while back, NCsoft proclaimed that drop rates in Aion were being significantly increased in the 2.1 patch. The company even employed a certain wide-eyed Shugo named Victor to outline his experiments and prove that drops now rained from the skies. For a while, there was much rejoicing in the lands of Atreia. *cue Monty Python soundtrack* Oh, there were some naysayers who cried that an end to the economy as we knew it was at hand (not totally incorrect), but for the most part, Elyos and Asmodians alike flocked back to Aion with the promise of more wealth and gold loot. I even found that my bags could not hold everything that dropped during Taloc's Hollow runs, forcing me to to delete items in order to pick more up. Alas -- that was then, and this is now. The pendulum has quietly swung back the other way to the what-exactly-does-a-loot-drop-look-like side. From personal experience, I can attest that getting drops now is about like pulling Stormwing's teeth... with only your bare hands and maybe some dental floss. The change is obvious, so why all the hush-hush? Currently it feels like a classic bait and switch: Market an enticing feature loudly to get players then remove it with equal secrecy and stealth. And to top that off, there are murmurs that the devs plan to implement changes that put a halt to the popular selling of loot rights. Aw, don't kick us while we are down! Make sure you aren't on cool-down and zone past the cut to explore this bane of many a Daeva's life (drop rates) as well as the practice of selling loot rights within Aion.
Best Buy's secret intranet site to get a disclaimer; customers to get shaft
So after all the uproar and lawsuits over Best Buy's secret in-store intranet, which looked exactly like the external bestbuy.com site but lacked sale prices and other discounts, the company has responded in the lamest way possible: by putting a warning label on the in-store kiosks. The warning will say something like "THIS KIOSK DISPLAYS IN-STORE PRICES - WHICH MAY DIFFER FROM NATIONAL INTERNET PRICES," and advise customers to see a sales associate if they have any questions. It's still unclear why the company won't just do the right thing and match its own listed prices, but we're willing to bet the suits are patting themselves on the back for their innovative, out-of-the-box solution. Martinis for all!
Best Buy sued over shady intranet site
Tsk, tsk. Looks like Best Buy will indeed be paying up for the misdeeds involving that dodgy intranet we saw a few months back. Connecticut's attorney general announced a lawsuit against the big box retailer and accused it of "deceiving customers with in-store computer kiosks and overcharging them." Attorney General Richard Blumenthal was quoted as saying that the store "gave consumers the worst deal with a bait-and-switch-plus scheme luring consumers into stores with promised online discounts, only to charge higher in-store prices." The suit seeks "refunds for consumers, civil penalties, court costs, a ban on the practice, and other remedies," and while Best Buy spokespersons are vigorously denying the allegations, Connecticut's consumer protection commissioner even said that there was "certainly an element of deception here." Reportedly, the in-store kiosks were somehow an "alternate way to get information about products," but when that information ends up costing your customers more than they should be paying, we doubt the judge will look kindly upon it.
