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Where is it all going? With an MMOG you already know: Content updates, free and paid expansions, and so forth. A broadening and sometimes also a deepening of the game experience. Virtual environments tend to be a bit hazier, largely supported by microtransactions they may include game-elements (lik...

6 years ago 0 Comments
August 26, 2008 at 1:00PM
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Businesses have tried marketing to adults in Second Life. It's not working out for them. Instead, adults are gravitating toward casual games, while it's children who have shown themselves to be most receptive to marketing in virtual worlds. Such is the feeling at the Virtual Worlds 2008 conference i...

6 years ago 0 Comments
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How will you ever tell your little girl that her friend Jane is a special VIP in Barbie Girls Online, but you won't even give her a dented copper tiara? Jane's tiara is made of diamonds, platinum and unicorn hair! Your daughter: No tiara. You: resented in real life. But you're a good mommy or daddy,...

6 years ago 0 Comments