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GDC Online 2010: Newtoy and Words with Friends' 10 million downloads
Newtoy is the company behind the popular Games With Friends brand on the App Store, featuring Chess With Friends and the extremely popular Words With Friends. If you're on Twitter, you probably already knew that Words With Friends was popular (it's all over the service), but you might not have realized just how popular. Newtoy's own David Bettner took the stage here at GDC Online 2010 in Austin, Texas for a panel and said that the game has had 10 million downloads so far. That's allowed him, his brother Paul, and their cousin to take Newtoy from a company of three people working on laptops in a library (though they admittedly had a lot of good experience as developers at Age of Empires dev Ensemble Studios) to a 30-person game studio with a bright future in what Bettner calls "turn-based asynchronous mobile gaming." And that stat isn't the only interesting one that Bettner shared. Of those 10 million downloads, half have played the game in the last month. The Words With Friends app has two million daily active users and five million monthly active users. And of those users, 60% were brought in to the game by their friends (which makes for a very viral cocktail), and a whopping 40% play the app ten times or more per day.
