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Social Bicycles announces availability by end of summer, we go hands-on (video)

Brian Heater — Wed, 23 May 2012 11:06:00 -0400

When last saw the Social Bicycles (SoBi), there wasn't a heck of a lot to report on. The whole thing was little more than a concept, a Kickstarter page and an early prototype. Flash forward just under a year later, and it's beginning to look a lot like a real, consumer-facing product. The New York startup showed off its bike and a couple of apps today at TechCrunch Disrupt. The concept here is not too dissimilar from a Zipcar -- you locate a bike using the Android or iOS app, find it on the street, enter your PIN, pull out the lock and you're good to go.

If you're feeling particularly enterprising, you can can pick up bikes to rent up for $1,300 a piece, if you order less than 50 or $1,100 per, if you go for more. The wireless data, meanwhile, runs $15 per bike, per month. The company has both consumer and business-facing apps. On the administrative side of things, you can track the bikes and set boundaries for return. Incentive programs are set up, giving customers credits, should they do something like get a bike from outside a designated hub and return it to one.

Gallery: Sobi Social Bicycles hands-on

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NTT DoCoMo Shared Bicycle Initiative hands-on (video)

Zach Honig — Tue, 04 Oct 2011 09:27:00 -0400

Well, NTT DoCoMo is at it again, this time dabbling in the fine art of bicycle sharing. The Japanese mobile carrier's own flavor is currently undergoing beta testing in Yokohama, just outside Tokyo, and uses a familiar kiosk system to collect and dish out bikes. Residents (and tourists with Japanese cell phone numbers) can rent bikes 30 minutes at a time for 105 Yen (about $1.40) for the first half hour, then 210 Yen for each subsequent period. You also rent bikes by the month for 1,050 Yen (about $14). Overall, this implementation doesn't appear to be different than what's already been installed in some US and European cities, but it's apparently a first for the Tokyo area.

The next iteration is far more exciting, however. Rather than visiting a kiosk to rent a bike, you'll be able to use a smartphone app to locate some available wheels, with position information broadcast by a built-in GPS. Once you find a bike you want to rent, the system will send an unlock code to your handset, which you'll enter into a handlebar-mounted PIN pad. The current prototype is an e-bike, though future models may not include pedal assist, since swapping out batteries could be a logistical nightmare for maintenance crews. The bike can be left anywhere (within a predetermined area, we presume), and is immobilized using a rear tire lock. Locking the back tire to prevent theft (if a lock is used at all) is a trick that definitely only works in Japan -- you can't leave a bike unattended for five minutes in New York City without it disappearing, even with a wheel lock.

Conceptually, the system appears to be very similar to the Social Bicycles model that we wrote about earlier this summer as part of our Insert Coin series, though that US-based prototype includes a u-style lock, for securing the bike to a post or tree. We'd love to see either concept hit production soon, and if the Yokohama trial goes off without a hitch, then a standalone counterpart will definitely have a better chance of becoming a reality. So go rent some bikes! And jump past the break for a look at both systems at CEATEC Japan.

Gallery: NTT Docomo Shared Bicycle Initiative hands-on

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Insert Coin: Social Bicycles bike sharing system (video)

Zach Honig — Wed, 29 Jun 2011 12:00:00 -0400

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line.

It's been a year since we last heard about Social Bicycles (SoBi), the bike sharing concept that has potential to revolutionize the way we rent, ride, and lock bikes. Now the New York-based startup is working on a very promising second prototype, and is turning to Kickstarter for funding. The new version is still a few weeks out (that's a rendered version in the image above), but we pedaled over to SoBi HQ in Brooklyn to take a look at the first model, which is already far more efficient than systems we've seen implemented in Europe and select US cities, including Denver. Both versions feature a main rear-mounted lock unit, containing a U-lock, rear wheel immobilizer, GPS tracking chip, GSM modem, and a hub dynamo electrical generator. The new version's unit will be much more compact, two-thirds lighter, and will include an integrated solar panel for keeping the electronics powered up even when the bike isn't moving.

Gallery: Insert Coin: Social Bicycles Hands-On

SoBi interfaces with a mobile app, which lets you locate and unlock unreserved bikes around the city (you'll use your PIN to control the lock during the reservation period). Users pay a monthly fee to subscribe, which will include an hour of free riding each day. The system implements a clever financial incentive to have bikes returned to strategically located hubs, charging a fee for users who prefer to leave bikes elsewhere, then offering the same amount as a credit for riders who rent that bike and return it to a hub. Because the SoBi will be a rental service and you won't be buying a bike to own, early supporters will receive a future credit in exchange for a Kickstarter donation. Donations of $50 or more also include a slick AR-enabled t-shirt, which displays a "3D" model of the bike on your mobile device. Jump past the break for a hands-on with the first Social Bicycle, and a behind-the-scenes look at the company's shared workshop in Greenpoint, Brooklyn.

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First working Social Bicycles GPS-enabled bike lock pictured, looking chunky

Tim Stevens — Mon, 27 Sep 2010 13:05:00 -0400

It's been a little over a month since we last saw the Social Bicycles (or SoBi) bike lock concept, a simple thing that could revolutionize bicycle loaning worldwide. Now, here's the first working prototype, a GPS-enabled device that affixes to the rear wheel of a bike set to be offered up to others. Those others can call up a mobile app to locate available rides and retrieve the password necessary to unlock them. Once done pedaling they can just lock the thing up again and it's immediately added to the queue of available human-powered chariots. This version is currently being tested and, while we're still waiting for a formal release date, we're also hoping the devices get a dose of miniaturization before then -- they currently look more like briefcases than bike locks.

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